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5:00 AM ET, September 28, 2021


 Top News: 
Ben Smith / New York Times:
Sources: Ozy Media co-founder Samir Rao impersonated a YouTube exec on a Goldman Sachs call ahead of a $40M deal; Rao is back at Ozy after time off  —  The digital media company has raised eyebrows for its claims about its audience size for years.  Then came the strange voice on the phone.
Todd Spangler / Variety:
TikTok says it now has 1B MAUs  —  TikTok says it has crossed a key milestone: The social video app claims it now counts more than 1 billion monthly active users.  —  TikTok is the successor to, the short-form video app that was acquired by Chinese internet giant ByteDance in 2017 …
Todd Spangler / Variety:
YouTube says it will cut YouTube TV's fee by $10/month and drop NBCUniversal channels if it can't reach a deal with NBCU by September 30  —  Another carriage fight has burst into public view: NBCUniversal on Sunday said it was notifying customers with YouTube TV that more than 14 of its networks …
Sara Guaglione / Digiday:
Axios Local plans to expand into 11 new markets by Q3 2022, for a total of 23, and says its 14 newsletters have about 400K subscribers  —  Axios is popping up local news-focused newsletters across the country, with ambitious plans to be in 23 markets in 2022.
The New York Times Company:
NYT launches The New York Times Corps, a talent pipeline program where journalists give early college students career guidance over a multi-year period  —  The New York Times is launching a first-of-its-kind talent pipeline program for early-college students to receive career guidance from Times journalists over a multiyear period.
Tatiana Cirisano / Billboard:
NMPA drops its $200M copyright lawsuit against Roblox and strikes a partnership with the company to let NMPA members reach individual music licensing deals  —  A week after signing a long-awaited agreement with Twitch, the National Music Publishers' Association (NMPA) has struck a deal with Roblox …
James Hercher / AdExchanger:
Google says it will no longer use last-click attribution as the default conversion model in Google Ads, and will default to “data-driven attribution” instead  —  “Because of how we've been improving and training our data-driven attribution models, we've eliminated [that] previously existing requirement,” she said.
Todd Bishop / GeekWire:
A look at episodic story services like Amazon's Kindle Vella; Apptopia says combined IAP revenue of top 7 services grew 50% YoY to $12M/month in May and July  —  - Amazon's Kindle Vella spotlights the growing market for episodic stories, designed for mobile devices, unfolding as larger narratives over time.
Alexandra Steigrad / New York Post:
Sources: MSNBC staff are worried over its direction under Rashida Jones, fearing that she's gearing up for a costly and potentially disastrous battle with CNN  —  MSNBC staffers are panicking over the direction of the left-leaning news network under newly minted President Rashida Jones …
Discussion: @lebassett
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 More News: 
Geoff Dembicki / VICE:
News Corp. has documented its carbon emissions cuts and climate-change risk mitigation since 2006, even as many of its outlets deny the phenomenon
Russell Contreras / Axios:
US GAO: ~11% of workers in the media industry and ~8% of workers in newspapers and publishing were Hispanic from 2014-2019, vs. 18% of the total US workforce
 Earlier Picks: 
Ruth Reader / Fast Company:
GoodRx debuts GoodRx Health, a site with a 50-person editorial team aiming to give better answers to the most googled health questions than sites like WebMD
Robyn Vinter / The Guardian:
UK's Channel 4 and its sister channels were down for more than an hour during prime time on Saturday evening because of a technical problem
Kif Leswing / CNBC:
Production crew union says Apple claimed less than 20M TV+ subscribers in the US and Canada as of July 1, allowing Apple to pay workers lower rates