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11:25 AM ET, September 28, 2021


 Top News: 
Ben Smith / New York Times:
Sources: Ozy Media co-founder Samir Rao impersonated a YouTube exec on a Goldman Sachs call ahead of a $40M deal; Rao is back at Ozy after time off  —  The digital media company has raised eyebrows for its claims about its audience size for years.  Then came the strange voice on the phone.
Katie Rogers / New York Times:
Former press secretary Stephanie Grisham says Trump asked her to research ways the press could be permanently evicted from the Brady Briefing Room  —  The former press secretary is reflective in her tell-all: “I should have spoken up more.”  —  WASHINGTON — Stephanie Grisham …
The New York Times Company:
NYT launches The New York Times Corps, a talent pipeline program where journalists give early college students career guidance over a multi-year period  —  The New York Times is launching a first-of-its-kind talent pipeline program for early-college students to receive career guidance from Times journalists over a multiyear period.
Todd Spangler / Variety:
TikTok says it now has 1B MAUs  —  TikTok says it has crossed a key milestone: The social video app claims it now counts more than 1 billion monthly active users.  —  TikTok is the successor to, the short-form video app that was acquired by Chinese internet giant ByteDance in 2017 …
Catie Keck / The Verge:
At Code Conference, Netflix's Ted Sarandos shares viewership data for its top 10 series and movies; 82M accounts watched Bridgerton and 99M watched Extraction  —  A rare look at Netflix's viewing data  —  During this year's Code conference, Netflix co-CEO and chief content officer Ted Sarandos shared …
Sara Guaglione / Digiday:
Axios Local plans to expand into 11 new markets by Q3 2022, for a total of 23, and says its 14 newsletters have about 400K subscribers  —  Axios is popping up local news-focused newsletters across the country, with ambitious plans to be in 23 markets in 2022.
Todd Spangler / Variety:
YouTube says it will cut YouTube TV's fee by $10/month and drop NBCUniversal channels if it can't reach a deal with NBCU by September 30  —  Another carriage fight has burst into public view: NBCUniversal on Sunday said it was notifying customers with YouTube TV that more than 14 of its networks …
Tatiana Cirisano / Billboard:
NMPA drops its $200M copyright lawsuit against Roblox and strikes a partnership with the company to let NMPA members reach individual music licensing deals  —  A week after signing a long-awaited agreement with Twitch, the National Music Publishers' Association (NMPA) has struck a deal with Roblox …
James Hercher / AdExchanger:
Google says it will no longer use last-click attribution as the default conversion model in Google Ads, and will default to “data-driven attribution” instead  —  “Because of how we've been improving and training our data-driven attribution models, we've eliminated [that] previously existing requirement,” she said.
Patrick Frater / Variety:
Korea Telecom plans to invest $150M in its media unit Genie, which runs streaming service Seezn and web novel site Storywiz, to compete with Netflix and others  —  Korea Telecom has unveiled plans to inject $150 million into its media unit allowing it to expand its content production capacity.
Alexandra Steigrad / New York Post:
Sources: MSNBC staff are worried over its direction under Rashida Jones, fearing that she's gearing up for a costly and potentially disastrous battle with CNN  —  MSNBC staffers are panicking over the direction of the left-leaning news network under newly minted President Rashida Jones …
Discussion: @lebassett
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 More News: 
Ashley Carman / The Verge:
Six creators from Clubhouse's 25-person creator program say it did not deliver sponsorships for their shows, leading them to look elsewhere
Todd Bishop / GeekWire:
A look at episodic story services like Amazon's Kindle Vella; Apptopia says combined IAP revenue of top 7 services grew 50% YoY to $12M/month in May and July
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Geoff Dembicki / VICE:
News Corp. has documented its carbon emissions cuts and climate-change risk mitigation since 2006, even as many of its outlets deny the phenomenon
Ruth Reader / Fast Company:
GoodRx debuts GoodRx Health, a site with a 50-person editorial team aiming to give better answers to the most googled health questions than sites like WebMD