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5:25 PM ET, July 13, 2022

Mediagazer

 Top News: 
The Verge:
Netflix announces Microsoft as its “global advertising technology and sales partner” for its upcoming ad-supported streaming tier  —  Microsoft will become Netflix's ‘global advertising technology and sales partner’  —  Netflix is partnering with Microsoft for its upcoming ad …
RELATED:
Joe Flint / Wall Street Journal:
Sources: Netflix is in talks with studios to amend contracts so it can offer their content on an ad-supported tier; some say studios will seek a 15%-30% premium  —  Streaming giant wants to amend deals, has begun talks with studios such as Warner, Universal and Sony
Laura Hazard Owen / Nieman Lab:
After Roe, reporters may have to rely on a single source, on the record, to tell stories about the end of legal abortion, as others stay quiet to avoid arrest  —  In America after the end of Roe v. Wade, one brave source, on the record, is often the best we are going to get.
Rachel Cheung / VICE:
A woman wrote 206 interconnected Wikipedia articles in Chinese since 2019 with false accounts of Russian medieval history, one of the largest hoaxes on the site  —  She “single-handedly invented a new way to undermine Wikipedia,” says a Wikipedian.  —  RC
Casey Newton / Platformer:
A critique of Ev Williams' 10-year tenure at Medium and how it got caught in the middle between Substack and well-funded publishers like BuzzFeed and Vice  —  How Medium got stuck in the middle.  PLUS: Twitter sues Musk  —  Few tech CEOs can claim to have steered the course of online conversation more than Ev Williams.
RELATED:
Benjamin Mullin / New York Times:
Medium founder Ev Williams is stepping down as CEO, to be replaced by Coach.me CEO Tony Stubblebine; Williams plans to start a new holding company/research lab
Parker Molloy / Dame Magazine:
Mainstream “liberal” US news outlets have embraced, employed, and laundered conservative propaganda since the 2016 elections and show no signs of letting up  —  “Liberal media” is a myth.  Since Trump's presidency, mainstream news has embraced, employed, and laundered conservative propaganda …
Financial Times:
The UK's CMA opens an investigation into whether BT, IMG Media, ITV, and Sky are fixing the rate offered to highly skilled freelancers for sports broadcasts  —  Competition watchdog to investigate whether companies fixed pay for freelance workers  —  The UK competition regulator has opened …
Sara Fischer / Axios:
The Cool Down, a media outlet focused on original climate change content with plans for an e-commerce marketplace in 2023, raises $5.7M led by Upfront Ventures  —  A group of media veterans is launching a new digital media and commerce company called The Cool Down with $5.7 million in a funding round led by Upfront Ventures.
Katie Kilkenny / The Hollywood Reporter:
A group representing 75+ PBS NewsHour workers requests union recognition, and a spokesperson for the show's parent station says management plans to grant it  —  A group of more than 75 workers, including producers, reporters and editors, has requested voluntary recognition.
Sara Fischer / Axios:
Reuters debuts Reuters Insight, a subscription research business for individuals making corporate strategy decisions, starting at $2,500 per year, per vertical  —  Reuters is launching a new subscription research business called Reuters Insight that will be geared toward individuals making corporate strategy decisions.
Discussion: Talking Biz News
 
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 More News: 
Axios:
In H1 2022, US cable news viewership fell 19% YoY, news app sessions for the top 12 publishers fell 16% YoY, and visits to the top five news sites fell 18% YoY
Ben Strauss / Washington Post:
A profile of ESPN's NFL “insider” Adam Schefter, who gets scoops, has 9.6M Twitter followers, and buys sources holiday gifts written off as a business expense
Peter White / Deadline:
HBO and HBO Max receive 140 Emmy nominations, while Netflix gets 105, Hulu 58, Apple TV+ 52, Disney+ 34, Amazon 30, and broadcast network TV a new low of 86
 Earlier Picks: 
Laura Hazard Owen / Nieman Lab:
Seven nonpartisan Georgia news outlets, all led by POC and targeted at Black, Hispanic, or Asian-American audiences, receive a combined $2M from The Pivot Fund
Todd Spangler / Variety:
Google says YouTube TV has 5M+ subscribers, including free trial users, making it the US' biggest internet pay TV provider and fifth-largest TV distributor
Sara Fischer / Axios:
Disney and The Trade Desk reach an agreement to let brands target automated ads across Disney properties using data matched on the backend from both companies
J. Clara Chan / Hollywood Reporter:
Spotify acquires Heardle, describing the music trivia game inspired by Wordle as a “tool for musical discovery”, and plans to keep it as a standalone site