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1:10 PM ET, November 10, 2022


 Top News: 
Kurt Wagner / Bloomberg:
In his first email to staff, Elon Musk says he wants subscriptions to account for half of revenue  —  New Twitter Inc. owner Elon Musk emailed his workers for the first time late Wednesday to prepare them for “difficult times ahead” and ban remote work unless he personally approved it.
Peter Kafka / Vox:
Brand advertisers say they don't mind what Elon Musk says in outreach calls; they want to avoid controversy so they're concerned about what he does and tweets  —  Hard to solve that with a conference call.  —  Elon Musk held a giant conference call for advertisers and more than 100,000 other people today.
Kyle Wiggers / TechCrunch:
Sara Fischer / @sarafischer:
[Thread] Elon Musk tells advertisers in a Spaces chat that Twitter plans to improve ad relevance, he will pay to verify brands if they don't want to, and more  —  1/ Live tweeting @elonmusk Twitter spaces w advertisers: Q: What's biggest learning so far? —"The overarching goal here is, how can we make Twitter a force for good in civilization?" —"We want to be in rigorous pursuit of the truth, to be somewhat in the business of truth"
Oliver Darcy / CNN:
Rupert Murdoch shows that he prefers Ron DeSantis over Donald Trump as the GOP's leader via Fox News, The Wall Street Journal, and the New York Post commentary  —  Former Fox News anchor reveals why her same-sex marriage story never aired  —  Murdoch's shocking maneuver allowed him to oust a whole workforce
On Substack:
Substack announces Bestseller badges, based on an account's paid subscribers: purple, for tens of thousands; orange, for thousands; and white, for hundreds  —  A check mark worth paying attention to  —  Today we're introducing a way to see, at just a glance, whether or not someone …
Discussion: @brianstelter
On Substack:
Substack adds the ability to hyperlink mentions of other Substack writers or publications in posts, and cross-posting to amplify other writers or posts in email
Washington Post:
A look at Birdwatch, soon to be renamed Community Notes, as Twitter scales back professional debunkings: 194 people submitted notes posted in the past month  —  In private chats, a cadre of volunteers is shaping a new approach to misinformation — one Elon Musk has endorsed as he scales back on professional debunkings
Winston Cho / The Hollywood Reporter:
Disney and Paramount no longer require vaccinated cast and crew on all productions; sources say Netflix has dropped vaccine mandates on new and returning shows  —  Disney joins Netflix and Paramount in moving from uniform policies while keeping them in place on some productions.
Discussion: Fox News, The Hill and Law & Crime
Sara Fischer / Axios:
Nielsen: about 25.4M people watched the US midterms primetime coverage on 13 live TV networks, ~30% less than in 2018, as news engagement continues to plummet  —  About 25.4 million people watched midterm elections coverage across 13 live television networks Tuesday evening in primetime …
Rick Edmonds / Poynter:
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Jem Aswad / Variety:
YouTube says Music and Premium have 80M+ paying subscribers combined, up from 50M in September 2021, and payments to creators and others since 2019 passed $50B
Dominic Ponsford / Press Gazette:
UK police arrested an LBC reporter, a documentary photographer, and a press photographer for covering a Just Stop Oil protest on the M25 highway, on November 8