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5:45 PM ET, November 11, 2022

Mediagazer

 Top News: 
Elizabeth Lopatto / The Verge:
Twitter reactivates its gray “Official” badge for select high-profile accounts, after a wave of impersonators bought blue checks  —  Okay, so Twitter broke its own verification system by making the blue check — previously a signal that the account had provided information …
RELATED:
Bloomberg:
Sources: Twitter's head of ad sales Robin Wheeler resigned, but Musk convinced her to stay; head of Trust & Safety Yoel Roth confirmed his resignation  —  Elon Musk, in his first address to Twitter Inc. employees since purchasing the company for $44 billion, said that bankruptcy …
Washington Post:
Internal note: Twitter has temporarily disabled sign-ups for Twitter Blue to “help address impersonation issues” affecting brands, politicians, and celebrities  —  Twitter accounts impersonating celebrities and politicians spread on the site after the company rolled out paid check marks.
Kurt Wagner / Bloomberg:
In his first email to staff, Elon Musk says he wants subscriptions to account for half of Twitter's revenue
Garett Sloane / Ad Age:
Linda Yaccarino, NBCUniversal's ad chief, emphasizes Twitter's value to her company and says Elon Musk can learn advertising: “I think we can teach him”  —  Major media exec says ‘there is no surrogate for Twitter’ and she is not ready to bet against its new owner
RELATED:
Mia Sato / The Verge:
Memo: Omnicom, one of the world's biggest ad firms, recommends its clients like Apple, PepsiCo, and others “pause activity on Twitter”, citing brand safety risk  —  Omnicom, one of the world's biggest ad firms, representing brands like McDonald's, Apple, and Pepsico …
The New York Times Company:
The New York Times hires Jonathan Swan, a national political reporter at Axios, for its politics team  —  The political reporter is joining the Politics team at The Times.  Read more in this note from Politics Editor David Halbfinger and Washington Bureau Chief Elisabeth Bumiller.
Jack Queen / Reuters:
A Connecticut judge orders Alex Jones to pay $473M in punitive damages on top of the nearly $1B in defamation claims that a jury awarded to Sandy Hook parents  —  Conspiracy theorist Alex Jones must pay $473 million in punitive damages on top of a nearly $1 billion verdict handed down last month …
Jennifer Maas / Variety:
An interview with HBO Max Head of Original Content Sarah Aubrey on her mandate to grow Warner Bros. Discovery IP, canceling originals, and figuring out ratings  —  Sarah Aubrey definitely did not sign up for this.  —  In early 2015, when she ended her producing partnership with filmmaker Peter Berg …
Discussion: SlashFilm, ScreenRant and The Playlist
Jason Del Rey / Vox:
How Amazon's shopping experience, saturated with ads, impacts sellers and consumers, as its 2022 ad revenue surpassed revenue from Prime and other subscriptions  —  Inside the under-the-radar business that makes more money than Amazon Prime.  —  Type any random product into Amazon's search bar and look closely at the results.
 
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 More News: 
PBS NewsHour:
PBS NewsHour anchor and managing editor Judy Woodruff says she plans to step down on December 30 and will begin a two-year project on US political divisions
Louise Matsakis / Semafor:
TikTok quietly started testing its livestreaming e-commerce feature TikTok Shop in the US this week; source: TikTok invited select US businesses to participate
Matthew Keys / The Desk:
Tegna's carriage fee revenue grew 2.4% YoY to $377.4M in Q3, the second consecutive quarter it surpassed ad revenue, which reached $320.8M, down 11% YoY
 Earlier Picks: 
Dan Froomkin / Press Watch:
Some reporters and columnists kept predicting a major Republican victory in the 2022 midterms but their analysis was wrong due to long-held preconceived notions
Peter White / Deadline:
Netflix announces that its first-ever live, global streaming event will be a Chris Rock comedy special aired in early 2023
Bron Maher / Press Gazette:
A UK group warns arresting journalists “might become commonplace” if Parliament passes the Public Order Bill, which may criminalize reporters covering protests
Sarah Perez / TechCrunch:
Google Play expands its third-party billing pilot to the US, Brazil, and South Africa, with Bumble joining Spotify as one of the pilot testers
On Substack:
Substack announces writer Bestseller badges based on the number of paid subscribers: purple for tens of thousands, orange for thousands, and white for hundreds