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8:20 PM ET, March 21, 2024

Mediagazer

 Top News: 
Bloomberg:
Reddit closes up 48%, at $50.44 per share, in its New York Stock Exchange debut, valuing the company at about $9.5B on a fully diluted basis  —  - Social media company, holders raised $748 Million in IPO … The San Francisco-based company's stock closed at $50.44 each on Thursday in New York …
New York Times:
A survey finds US states have distributed over $25B to film incentive programs since 2002, but independent experts find the programs are break-even at best  —  Dozens of states have lured film and TV production with financial incentives.  Years after gutting its program during a budget crisis, Michigan wants to rejoin the arms race.
Aftermath:
Kotaku EIC Jen Glennon, who joined in October 2023, resigns, citing in a letter the management team's recent decision to deprioritize news in favor of guides  —  Jen Glennon, who took over as editor in chief of Kotaku in October, resigned Thursday.  In a resignation letter seen by Aftermath …
Neel Dhanesha / Nieman Lab:
Julia Angwin says Proof News aims to use “the scientific method” for investigative journalism, and expand beyond tech to cover corporate accountability, more  —  The cofounder of The Markup wants to expand beyond tech with her new publication.  —  At the end of February …
Discussion: @sarahscire and @juliaangwin
Karissa Bell / Engadget:
The Mozilla Foundation and 90+ research and advocacy groups urge Meta to support CrowdTangle through January 2025 to track election misinformation globally  —  The letter, also signed by CrowdTangle's former CEO, claims shutting it down is a “direct threat” to researchers' work
Ashley Carman / Bloomberg:
Spotify's TikTok-like redesign reveals the follower numbers for top podcasters: The Joe Rogan Experience has 14.5M, followed by TED Talks Daily with 5M  —  A new TikTok-like redesign from the streaming giant unveils actual audience data for top podcasters  —  Welcome back to Soundbite.
Brian Steinberg / Variety:
How companies like iSpot and VideoAmp are trying to challenge Nielsen's ratings dominance, as the industry grapples with changing audience measurement protocols  —  The day after the Super Bowl typically brings with it another kind of celebration: Nielsen's annual announcement of the size of the audience for the NFL extravaganza.
Discussion: Ad Age
Molly Bohannon / Forbes:
A super PAC backing Ted Cruz got ~$215K from iHeartMedia, earned from selling ads for Cruz's podcast; Cruz had likened his show to cable news appearances  —  A super PAC affiliated with Sen. Ted Cruz reported receiving $215,000 in “digital revenue” from iHeartMedia on Wednesday …
Brian Steinberg / Variety:
How advertisers are trying to tie their ads to business outcomes, like a purchase, instead of ratings: in November, Fox guaranteed Netflix social media activity  —  Nearly every commercial that runs on TV is backed by a guarantee of how big an audience will watch it.
Adam Chitwood / The Wrap:
WBD plans to launch Max in Europe starting on May 21 in the Nordics, Iberia, and Central and Eastern Europe, in time for the Olympics, included in all plans  —  The rollout is also timed to the second season of “House of the Dragon”  —  Max will begin its launch in Europe on May 21 …
 
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 More News: 
Etan Vlessing / The Hollywood Reporter:
Channel 4 says its internal investigation found “no evidence” to suggest its staff knew of sexual assault and misconduct allegations against Russell Brand
Jason Koebler / 404 Media:
Deadspin's new owner Lineup outlines plans to publish with support “via partnerships within the sports betting industry” and to keep all old Deadspin's content
Daniel Thomas / Financial Times:
Sources: the BBC plans to build its own AI models, and is holding talks with tech companies, including Amazon, about selling its content for AI training
Andrew Deck / Nieman Lab:
How The Intercept, Alternet, and Raw Story are using the Digital Millennium Copyright Act in suits against OpenAI, possibly serving as a model for other sites
 Earlier Picks: 
Zephyr Teachout / The Atlantic:
The TikTok divestment bill fits into a long and important US tradition of forbidding a hostile foreign power from controlling a major communication platform
Todd Spangler / Variety:
Deloitte study: US consumers pay an average of $61 per month for four video streaming services, up 27% YoY; 36% say available content is not worth the price
David Gilbert / Wired:
X suspends the accounts of some journalists and researchers who posted the alleged real name of neo-Nazi cartoonist Stonetoss, after Stonetoss appealed to Musk
Richard Sandomir / New York Times:
Bill Jorgensen, a broadcast journalist who anchored The 10 O'Clock News on New York's Channel 5 for 12 years, died on March 13 at 96