Mediagazer: The Fifteen Minutes Problem (Myglesias/Matthew Yglesias)

Stephanie Clifford / New York Times:

Glamour Named Magazine of the Year — Glamour took the top honor at the National Magazine Awards on Thursday, winning in a new category called Magazine of the Year that awards both print and digital efforts. — The annual awards, given by the American Society of Magazine Editors, are considered the central awards in the industry.

Discussion: Romenesko, mediabistro.com, Magazine Publishers of America, Gawker, The Wrap, The Huffington Post, Folio and New York Magazine

2010 National Magazine Awards Winners and Finalists — NOTE: All nominated issues are dated 2009 unless otherwise specified. The editor whose name appears in connection with finalists for 2010 held that position. or was listed on the masthead, at the time the issue was published in 2009.

Discussion: WWD Media Headlines, Speakeasy, Newsweek Blogs and Brow Beat

Ken Doctor / Newsonomics:

Happy Birthday, HuffPo. (Hint: Give Money) — Huffington Post is an impressive 5-year-old, ahead of its class, as it approaches its May 9th birthday. It seems like yesterday that it broke into the top 25 news rankings and now it has landed in the top 10.

Discussion: Silicon Alley Insider

Discussion: Editors Weblog and Media Decoder

Chris Treadaway / ReadWriteWeb:

Why Newspapers Need to Heed Facebook, Now — Given Mark Zuckerberg's announcements at the Facebook F8 conference, one thing is certain: newspapers can no longer ignore Facebook's impact and reach. Whereas publishers continue to scapegoat Google for many of their current troubles, they should be equally, if not more, wary of Facebook.

Discussion: Washington Post, Kirk LaPointe's … and Nieman Journalism Lab

Jeff Bercovici / DailyFinance:

Gawker Owner: Gizmodo's iPhone Scoop Didn't Make Me Money — With characteristic humility, Gawker Media owner Nick Denton describes his company's acquisition of an iPhone 4Q — two months before Apple (AAPL) was set to unveil it — as “pretty much the biggest tech scoop ever.”

Discussion: Romenesko, the Econsultancy blog, Most Recent Home Page Posts …, Gawker and paidContent

Gavin O'Malley / MediaPost:

Report: Pre-Roll Still Controls Ad Budgets — Nearly all ad executives and media buyers plan to increase spending on online video this year, according to new research from branded video ad network BrightRoll. Indeed, 94% of respondents said they plan to increase their spending on video — up from 87% last year.

Discussion: eMedia Vitals

Myglesias / Matthew Yglesias:

The Fifteen Minutes Problem — From the NYT Magazine profile of Mike Allen: … I think the 15 minutes thing is really pernicious and by no means restricted to Allen. Journalism, as a vocation, highly valorizes breaking news. In part this is about making money, but it's more fundamentally about the value system of the profession.

Discussion: rc3.org, The Atlantic Online, Salon and CJR

Katie Benner / Fortune:

Bloomberg's ambition … (Fortune) — BusinessWeek relaunches this week with a new name, a new design, and a new editorial vision, just four months after it was bought by financial information giant Bloomberg LP. Viewed through the lens of an acquisition, it's therefore perplexing …

Discussion: Romenesko, Wall Street Journal and paidContent

Marc Graser / Variety:

Disney drawing ‘Monsters Inc.’ sequel — Studio also sets release date for Pixar's ‘Brave’ — Disney is getting animated in 2012. — Studio has dated Pixar's “Brave” for June 15, 2012 while also confirming a sequel to “Monsters Inc.,” which will be released on Nov. 16, 2012.

Discussion: /Film, Ain't It Cool News, Speakeasy and The Playlist

Cory Doctorow / Boing Boing:

India's copyright bill gets it right — India's new copyright bill sounds like a pretty good piece of work: it declares private, personal copying to be “fair dealing” (like US fair use) and limits the prohibition on breaking DRM so that it's only illegal to do so if you're also violating copyright.

Marshall Kirkpatrick / ReadWriteWeb:

YouTube Video Rental Store Now Open — YouTube has quietly begun offering a variety of movies and TV episodes available for rental at youtube.com/store. After experimenting with $5 rentals of Sundance Film Festival movies this January, the site is now offering 48 hour rentals mostly between 99 cents and $3.99.

Discussion: Gizmodo, Mashable!, NewTeeVee, The Next Web, VentureBeat and paidContent

David Cohen / WebNewser:

BUZZMEDIA Adds Two Former Editors in Chief — BUZZMEDIA is looking to expand its buzz with the addition of former AOL News editor in chief Mike Porath and former MSN Wonderwall founding editor in chief Alex Blagg. — Porath, who was named senior vice president of programming …

Discussion: PRNewser

Foster Kamer / Runnin' Scared:

Andrew Breitbart vs. Oh No They Didn't: A Media Spat with Epic Potential — The Internet has been especially testy as of late! Of course, it always is, but just in the last month or so: — Hollywood news reporter Sharon Waxman and Vanity Fair columnist Michael Wolff went at each other's throats.

Dave Itzkoff / ArtsBeat:

After ‘Office’ Hours, Mindy Kaling Writes a Book — On “The Office,” the bubbly Kelly Kapoor does not seem capable of writing much more than her name (with smiley faces in the o's). In real life, Mindy Kaling, the actress and writer who portrays her on that NBC comedy, is much more prolific …

Discussion: PopEater and New York Magazine

Dylan F. Tweney / Gadget Lab:

26 Percent of Wired's Mobile Traffic Comes From the iPad — Less than three weeks after its launch, Apple's iPad already accounts for 26 percent of the mobile devices accessing Wired.com. — Overall, mobile devices account for between 2.3 percent and 3.5 percent of our traffic.

Editor and Publisher:

ABC Will Audit Newspaper Mobile Audience — The Audit Bureau of Circulations' interactive unit, ABCi, will audit newspapers' mobile content in a partnership with Verve Wireless, ABC announced Thursday. — “With all the buzz around the iPad and with use of mobile browsers exploding …

Discussion: Shaping the Future …

Michael Calderone / Yahoo! News:

Making the case for fact-checking the Sunday chat — The audience for Sunday morning public affairs shows traditionally skews older. But two college students are now trying to shake up the longest-running Sunday talk franchise of them all: NBC's “Meet the Press”

Discussion: Collective Talent, The Huffington Post and Meet The Facts

Staci D. Kramer / paidContent:

Updated: Right Media's Bill Wise Leaving Yahoo — Bill Wise is leaving Yahoo (NSDQ: YHOO), paidContent has learned and the company has confirmed. Wise, who was president of Right Media when Yahoo acquired the company, has been VP of Yahoo's Display Ad Platforms, including APT and Right Media.

Discussion: Silicon Alley Insider

James Poniewozik / Tuned In:

Biting the Hand: When Media Companies Attack (Themselves) — It's always entertaining when Fox News takes on Fox Entertainment; nothing better captures the exciting contradictions of Rupert Murdoch's blend of conservative punditry with anything-goes entertainment.

Discussion: Strupp, Chickaboomer and Mediaite

Laura Oliver / Journalism.co.uk:

Outsourcing photography - what cost to local news organisations? — Last week, the Associated Press' (AP) commercial photography arm, AP Images, launched a new service and a new revenue stream. The new Editorial Assignment Service offers other news organisations the chance to hire …

MG Siegler / TechCrunch:

History Channel Turns Foursquare Into A Real World Pop-Up Video — For all the talk about Foursquare, one of the coolest features that gets very little buzz is the Tips area. Here, you'll find suggestions about venues from other users of the service. And if you're friends with a user …

Dave Itzkoff / ArtsBeat:

‘South Park’ Episode Is Altered After Muslim Group's Warning — A message posted on SouthParkStudios.com, the Web site of Trey Parker and Matt Stone's production company. — 8:56 a.m. | Updated — An episode of “South Park” that continued a story line involving the Prophet Muhammad …

Kate Taylor / New York Times:

New York Public Library Sorts Books by Scanner — A couple of years ago Salvatore Magaddino, who oversees the distribution of materials for the New York Public Library, complained at a meeting that he was having trouble recruiting book sorters, the people responsible for sorting the millions …

Discussion: The Book Bench

Robert Andrews / paidContent:

MXP4 Raises $4 Million Funding For Its Interactive Music Widgets — VCs are still keen to put their money in to online music startups, it seems. Paris-based MXP4, which makes web players that let users remix and otherwise “engage” with songs, is taking a $4 million third round.

Discussion: TechCrunch Europe