Mediagazer: Buy-out firms prepare to float Nielsen (Financial Times)

2:50 PM ET, April 26, 2010

Top News:

Wall Street Journal Says It's Up to You, New York, New York — The Wall Street Journal's much-anticipated New York edition hit the doorsteps of the city and brought with it the first broadsheet newspaper competition in decades. — Soon after buying The Wall Street Journal in 2007 …

Discussion: New York Observer, Romenesko, Financial Times and Editors Weblog

Gillian Reagan / The Wire:

New York Times Executives Belittle Murdoch's Wall Street Journal To Advertisers In Staff Memo (NYT) — As the Wall Street Journal paper-bombs the city with their new New York section, New York Times' top executives publisher Arthur Sulzberger and CEO Janet Robinson send out a message to their staffers.

Discussion: BusinessJournalism.org …, Media on HuffingtonPost.com, blogs.tampabay.com, FishbowlNY, The Huffington Post, Guardian, New York Observer, The Awl and The Daily Beast

Erick Schonfeld / TechCrunch:

In Its Local Brawl With The NYT, The WSJ Pulls Out Some Foursquare Badges — The Wall Street Journal introduced a metro section today for Greater New York in Rupert Murdoch's ongoing efforts to go after the New York Times. The top story right now is “Rats Mob The Upper East Side” (seriously).

Discussion: Mashable!, FishbowlNY, NPR, The Wire and Poynter Online

Matthew Flamm / Crain's New York Business:
NY's paper tigers

Discussion: Guardian, The Wire, FishbowlNY, Strupp, Romenesko, mediabistro.com, The Awl, paidContent, Mediaite, Agence France Presse, Garcia Media and Associated Press

Chris Rovzar / New York Magazine:
So What's in the New Journal New York Section, Debuting Today?

Discussion: Wall Street Journal, Gawker, City Room and Gothamist

Editor and Publisher:

Growing ‘Wall St. Journal’ Tops Daily Circulation List — CHICAGO On the same day it launched its “Greater New York” edition, The Wall Street Journal Monday topped the list of the nation's largest-circulation daily newspapers. The Journal was the only daily among the 10 largest to gain circulation …

Discussion: Media Decoder, MarketWatch, Jon Slattery, Gannett Blog, DailyFinance, Media Buyer Planner, The Huffington Post and News Corp. Blog

Andrew Vanacore / Associated Press:

US newspaper circulation down 8.7 percent — US newspaper circulation down 8.7 percent; pace of decline eases — Related Quotes — NEW YORK (AP) — Circulation continues to drop at U.S. newspapers. — Figures released Monday by the Audit Bureau of Circulations show average weekday …

Discussion: New York Times, industry.bnet.com, Romenesko, LA Observed, Gannett Blog and FishbowlLA

Gabriel Sherman / New York Magazine:

The Revolution Will Be Commercialized — Sarah Palin is already president of right-wing America—and it's a position with a very big salary. — On the morning of July 3, 2009, a national holiday, Sarah Palin placed a call to her communications director and told her that she wanted to hold …

Discussion: The Wire, New York Observer, TVNewser, Mediaite, The Daily Dish, Right Now, The Caucus, NewsBusters.org, Gothamist and The Atlantic Online

Stephanie Clifford / New York Times:

Bloomberg and Businessweek Mesh Gingerly — When Bloomberg L.P. bought Businessweek in December, a group of the magazine's writers, who were being transferred to the Bloomberg newswire, attended a two-week training session. They learned that the terminals, costing about $20,000 a year …

Discussion: Romenesko and The Wire

David Carr / New York Times:

The Media Equation: How Gizmodo Monetized an iPhone Spectacle — We all know that advertisers need to pay for clicks to keep the Web spinning. But what does it mean when publishers start paying for them as well? — I'm not talking about some seedy click-mills in the Far East …

Discussion: Media Decoder, Fimoculous and Glass House

Leena Rao / TechCrunch:

The Tribune Company Finds An Audience For Homegrown Hyperlocal News Site ChicagoNow — As AOL pours $50 million into its hyperlocal news site Patch.com to expand its sites around the country, smaller competitors are maintaining confidence that their platforms can survive AOL's aggressive content strategy.

Discussion: Editors Weblog

Brian Steinberg / AdAge:

What Is Conde Nast Doing Making Kenneth Cole's YouTube Ads? — Under Threat, Media Push Further Into Agency Territory — NEW YORK (AdAge.com) — Could the day soon arrive when a marketer will consider NBC Universal, Meredith Corp. or Conde Nast alongside BBDO, Wieden & Kennedy or JWT …

Discussion: Media Buyer Planner and the Econsultancy blog

Mike Shields / Mediaweek:

Yahoo's Identity Heft — Web publisher to tap more journos to help find its ‘voice’ — Yahoo is on the verge of hiring more traditional journalists as it plans to aggressively beef up original content for its top verticals, including news, business and entertainment.

Jacqueline Reis / Worcester Telegram & Gazette:

T&G plans paid website — Print subscribers read free — WORCESTER — The Telegram & Gazette will begin charging some online readers for locally produced news content on its website, telegram.com, starting this summer. — Newspaper subscribers will continue to be able to access all content at no charge.

Discussion: The Wire, Romenesko, Strange Attractor and eMedia Vitals

Teddy Wayne / New York Times:

Drilling Down: Internet Eclipses Magazines in Ad Revenue in 2009 — For the first time, marketers spent more in 2009 on Internet advertising than in magazines, according to a report from ZenithOptimedia, which said online ad spending would rapidly close ground on newspapers.

Financial Times:

Buy-out firms prepare to float Nielsen — Nielsen, the world's largest TV and consumer measurement company, will begin auditioning bankers next month for one of the largest US initial public offerings in recent years

Discussion: Washington Post and DealBook

Justin D. Martin / GlobalPost:

Opinion: America offline — Share on FacebookStumbleUponAdd to RedditPrint VersionEmail ArticleArticle Rss Feed — American TV news networks may claim to embrace the digital age, but this is studio-concocted nonsense. — Egyptians work on their computers in a cafe in Cairo. (Aladin Abdel Naby/Reuters)

James Hibberd / Hollywood Reporter:

'America's Got Talent' pacts with YouTube — Acts can submit videos to be voted on; 12 to perform on show — NBC and the producers of “America's Got Talent” are partnering with YouTube to put the show's audition process online. — Starting Monday, acts can upload their videos onto …

Robert Quigley / Geekosystem:

The Simpsons Stand Behind South Park with Help of Bart's Chalkboard [Video] — The Simpsons and South Park have made fun of each other in the past, but tonight's Simpsons opened with a quick but touching show of inter-cartoon support, courtesy of Bart's chalkboard.

Discussion: The Corner on National …

Andy Plesser / Beet.TV:

Techmeme's Media Spinoff Hits100K Monthly Uniques Since March Launch — Techmeme, considered by many as the most authoritative tech news aggregator, spun off a media news site called Mediagazer in early March. — Since its launch, it has quickly garnered 100,000 unique monthly visitors …

Discussion: WebNewser