Mediagazer: The Revolution Will Be Commercialized (Gabriel Sherman/New York Magazine)

1:00 PM ET, April 26, 2010

Top News:

Erick Schonfeld / TechCrunch:

In Its Local Brawl With The NYT, The WSJ Pulls Out Some Foursquare Badges — The Wall Street Journal introduced a metro section today for Greater New York in Rupert Murdoch's ongoing efforts to go after the New York Times. The top story right now is “Rats Mob The Upper East Side” (seriously).

Discussion: Mashable!, NPR, The Wire and Wall Street Journal

Andrew Vanacore / Associated Press:

US newspaper circulation down 8.7 percent — US newspaper circulation down 8.7 percent; pace of decline eases — Related Quotes — NEW YORK (AP) — Circulation continues to drop at U.S. newspapers. — Figures released Monday by the Audit Bureau of Circulations show average weekday …

Discussion: New York Times, Romenesko, LA Observed, Gannett Blog and FishbowlLA

Editor and Publisher:

Growing ‘Wall St. Journal’ Tops Daily Circulation List — CHICAGO On the same day it launched its “Greater New York” edition, The Wall Street Journal Monday topped the list of the nation's largest-circulation daily newspapers. The Journal was the only daily among the 10 largest to gain circulation …

Discussion: MarketWatch, Jon Slattery, Media Decoder, Gannett Blog, Media Buyer Planner and News Corp. Blog

Gillian Reagan / The Wire:

New York Times Executives Belittle Murdoch's Wall Street Journal To Advertisers In Staff Memo (NYT) — As the Wall Street Journal paper-bombs the city with their new New York section, New York Times' top executives publisher Arthur Sulzberger and CEO Janet Robinson send out a message to their staffers.

Discussion: New York Observer, Media on HuffingtonPost.com, blogs.tampabay.com, FishbowlNY, The Huffington Post, Guardian and The Awl

Matthew Flamm / Crain's New York Business:

NY's paper tigers — Journal takes on Times in its own backyard. Some call it ‘the last great newspaper war’ — The newspaper business is struggling across the country. You wouldn't know it in New York. — The Wall Street Journal launches its long awaited New York edition today …

Discussion: Guardian, FishbowlNY, mediabistro.com, The Wire, The Awl, Romenesko, paidContent, Mediaite, Agence France Presse, Garcia Media and Associated Press

Chris Rovzar / New York Magazine:
So What's in the New Journal New York Section, Debuting Today?

Discussion: Wall Street Journal, Gawker, Gothamist and City Room

Gabriel Sherman / New York Magazine:

The Revolution Will Be Commercialized — Sarah Palin is already president of right-wing America—and it's a position with a very big salary. — On the morning of July 3, 2009, a national holiday, Sarah Palin placed a call to her communications director and told her that she wanted to hold …

Discussion: The Wire, New York Observer, Mediaite, TVNewser, The Daily Dish, Right Now, The Caucus, NewsBusters.org, Gothamist and The Atlantic Online

Stephanie Clifford / New York Times:

Bloomberg and Businessweek Mesh Gingerly — When Bloomberg L.P. bought Businessweek in December, a group of the magazine's writers, who were being transferred to the Bloomberg newswire, attended a two-week training session. They learned that the terminals, costing about $20,000 a year …

Discussion: The Wire and Romenesko

Leena Rao / TechCrunch:

The Tribune Company Finds An Audience For Homegrown Hyperlocal News Site ChicagoNow — As AOL pours $50 million into its hyperlocal news site Patch.com to expand its sites around the country, smaller competitors are maintaining confidence that their platforms can survive AOL's aggressive content strategy.

Discussion: Editors Weblog

David Carr / New York Times:

The Media Equation: How Gizmodo Monetized an iPhone Spectacle — We all know that advertisers need to pay for clicks to keep the Web spinning. But what does it mean when publishers start paying for them as well? — I'm not talking about some seedy click-mills in the Far East …

Discussion: Media Decoder and Glass House

Mike Shields / Mediaweek:

Yahoo's Identity Heft — Web publisher to tap more journos to help find its ‘voice’ — Yahoo is on the verge of hiring more traditional journalists as it plans to aggressively beef up original content for its top verticals, including news, business and entertainment.

Discussion: TVWeek.com

Teddy Wayne / New York Times:

Drilling Down: Internet Eclipses Magazines in Ad Revenue in 2009 — For the first time, marketers spent more in 2009 on Internet advertising than in magazines, according to a report from ZenithOptimedia, which said online ad spending would rapidly close ground on newspapers.

Jacqueline Reis / Worcester Telegram & Gazette:

T&G plans paid website — Print subscribers read free — WORCESTER — The Telegram & Gazette will begin charging some online readers for locally produced news content on its website, telegram.com, starting this summer. — Newspaper subscribers will continue to be able to access all content at no charge.

Discussion: The Wire, Romenesko, eMedia Vitals and Strange Attractor

Financial Times:

Buy-out firms prepare to float Nielsen — Nielsen, the world's largest TV and consumer measurement company, will begin auditioning bankers next month for one of the largest US initial public offerings in recent years

Discussion: DealBook

Robert Quigley / Geekosystem:

The Simpsons Stand Behind South Park with Help of Bart's Chalkboard [Video] — The Simpsons and South Park have made fun of each other in the past, but tonight's Simpsons opened with a quick but touching show of inter-cartoon support, courtesy of Bart's chalkboard.

Discussion: The Corner on National …

Rafat Ali / paidContent:

TheWrap Raises $2 Million in Second Round, From Maveron, Others — TheWrap.com, the Hollywood business focused blog started by former NYT Hollywood correspondent Sharon Waxman, has closed a $2 million second round of funding, she tells us. The round was led by Maveron …

Discussion: The Wire