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10:00 PM ET, May 3, 2010

Mediagazer

 Top News: 
Michael Calderone / Yahoo! News:
Media-intern auction winners pay for chance to work for free  —  Breaking into the media business is tough, with a seemingly endless supply of bright young college graduates vying for unpaid internships at elite publications.  Still, there's another route to getting one's foot in the door, if you have money to burn: Win an auction!
Discussion: Gawker and Romenesko
Nat Ives / AdAge:
Success of Pay Walls at Smaller Papers Is Good Sign for Print  —  Positive Numbers at Local Dailies Give Hope to Bigger Players, but Recipe Has Not Worked for All  —  NEW YORK (AdAge.com) — If you want to know what paid content on the web can do for newspapers' paid circulation …
Dan Levy / Sparksheet:
The New Yorker On Brand: Q&A with Web Editor Blake Eskin  —  You were hired as The New Yorker's first Web editor in 2006, when NewYorker.com was relatively primitive and “blog” was a four-letter word to most staff writers.  How have attitudes toward the Web changed since then?  —  They've changed a lot.
Discussion: MediaPost
Mallary Jean Tenore / Poynter Online:
How News Orgs Are Turning to Staff, Technology & Users to Improve Comments  —  In recent weeks, some journalists have argued that news sites should stop allowing anonymous comments.  They're an “invitation to mischief,” Cleveland Plain Dealer columnist Connie Schultz wrote after the paper unmasked …
Gabriel Sherman / New York Magazine:
Rattled Journal Staff Renew Pursuit of Pulitzers  —  Last week, Rupert Murdoch's Wall Street Journal tried to take his battle with the New York Times into the streets — and sometimes the gutters — with the launch of the Journal's “Greater New York” section.
Discussion: Romenesko
RELATED:
TheAustralian:
WSJ takes no prisoners in home-turf tussle with Times
Discussion: FishbowlNY and New York Observer
David Carr / New York Times:
The Media Equation: A Lost iPhone Reveals Apple's Churlish Side  —  Journalists are already getting warmed up for the next big Apple event, the Worldwide Developer's Conference in June, where they will most likely get a look at the next generation of the iPhone.
Discussion: Gawker
RELATED:
Ed Pilkington / Guardian:   Apple v Gizmodo: Gawker's Nick Denton on the battle over the lost iPhone
Scott Patterson / MarketBeat:
Buffett: Mind Blowing How Fast Newspapers Losing Ground  —  Warren Buffett delivered more doom and gloom news for the state of the newspaper industry.  —  Asked about his views on the struggling industry, which has seen a rising trend of diminishing revenues and distribution in recent years …
Twitter Media:
Tweets are the new quotes  —  Have you ever been quoted in a news article or blog post?  If so, you know it can be a strange experience: you recognize your words, but they never sound quite right.  It's the peril of transcription.  —  That's just one of a couple reasons we like ReadWriteWeb's approach …
under the wire:
How Wired.com Tracked the iPhone Finder  —  In response to Wired.com's scoop identifying the finder of the lost iPhone prototype, many have asked me how we did it.  The process of uncovering digital footprints to identify Brian Hogan was indeed challenging and enlightening, so I thought I'd tell the story here.
Staci D. Kramer / paidContent:
Apple iPad Sales Pass 1 Million Mark; iBooks Not Flying Off Shelves  —  Apple (NSDQ: AAPL) CEO Steve Jobs is crowing this morning about breaking the one million mark with iPad in 28 days—less than half the time it took for the iPhone to achieve the same feat.
Phil Rosenthal / Chicago Tribune:
MSNBC boss stands ready in ideological battle with Fox News  —  Phil Griffin says he learned a valuable lesson from Roger Ailes, creator of Fox News Channel: Viewers will stand behind a news outlet that stands for something  —  MSNBC boss Phil Griffin looks at what Roger Ailes created at Fox News Channel with no small amount of awe.
Simon Dumenco / AdAge:
Who Really Killed Media?  Craig ‘Craigslist’ Newmark?  Jimmy ‘Wikipedia’ Wales?  Oprah?  —  Without Non-Disclosing Too Much, the Truth May Lie in a Pair of Alcohol-Fueled Conga Lines  —  I have something to get off my chest: At 3 a.m. recently in a smoky dance club in Valencia, Spain …
Bill Carter / New York Times:
NBC Changes Strategy of Cutting Prime-Time TV Costs  —  LOS ANGELES — For Jeff Gaspin, handed the task of pulling NBC's prime-time schedule out of a long, precipitous slide, the first priority is reality — as a concept, not a program genre.  —  “This is the first year in quite …
Kara Swisher / BoomTown:
Close Encounters of the Regulatory Kind: Google-AdMob Brace for the Worst  —  While executives at both AdMob and Google are pulling out all the stops to convince federal government regulators otherwise, multiple sources close to the situation said that the pair now expect the Federal Trade Commission …
Ken Doctor / Nieman Journalism Lab:
The Newsonomics of reborn newspaper profit  —  [Each week, our friend Ken Doctor — author of Newsonomics and longtime watcher of the business side of digital news — writes about the economics of the news business for the Lab.]  —  The first quarter newspaper numbers are in.  They paint a consistent picture.
Brian Stelter / New York Times:
Bill Moyers Ends PBS ‘Journal’; His Next Step Is Unclear  —  “Bill Moyers Journal,” first broadcast in 1971, came to a close on Friday, with Mr. Moyers warning viewers that “plutocracy and democracy don't mix,” as he compared past eras of populist insurgency to the present moment in America.
Discussion: Big Journalism
Caroline Davies / Guardian:
Mad Men man poached by the BBC  —  The BBC has poached Vlad Wolynetz, an American TV executive whose successes include the award-winning Mad Men, in its quest to crack the notoriously difficult US drama market.  —  The move to beef up BBC Worldwide Productions' “format factory” …
Mathew Ingram / GigaOM:
Topix Gets Local With Twitter and Social With Facebook  —  Topix.com has rolled out a suite of new enhancements, including a Twitter feature that sends local news to users based on their location, the integration of Facebook's social plugins on topic pages, and a doubling of the amount …
Discussion: blog.topix.com
Laurie Sullivan / MediaPost:
YouTube Developing Self-Serve Rental Model  —  YouTube engineers are working on a self-service method that will give moviemakers the ability to upload and provide their streaming content for rent, Hunter Walk, who heads product management at YouTube, told MediaPost.
Nazanin Rafsanjani / CJR:
Behind Bars  —  Roxana Saberi talks about her Iranian captivity  —  Roxana Saberi was an American freelance reporter living and working in Tehran when she was arrested by Iranian authorities in January 2009.  She had been in the country for six years, and was about to return to the United States …
Heather Timmons / New York Times:
New Role: YouTube as Outlet for Live Sports  —  NEW DELHI, India — The Indian Premier League, a 20-team tournament here that turns staid cricket into something fast-paced and glamorous, just ended its third season with a new champion, the Chennai Super Kings, and a new scandal revolving around allegations of financial fraud.
Discussion: Fortune
Joe Strupp / Strupp:
American Spectator Hitting Readers Up for $26,000 in Donations  —  The American Spectator is asking its subscribers to pony up some $26,000 in donations to help it offset increased printing costs.  —  A letter sent out to some 60,000 e-mail subscribers last week states that the money is needed to …
Discussion: Wonkette
 
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 More News: 
Peter Kafka / MediaMemo:
Former Microsoft Deal Guy Bruce Jaffe Lands at IPO Candidate Glam
Discussion: paidContent and TechCrunch
Sean Blanda / eMedia Vitals:
Crunchbase: How blogs do directories
Danny Sullivan / Search Engine Land:
The Twitter Search Revolution: Popular & Promoted Tweets Mature The Service
Fern Siegel / MediaPost:
Kraft Heads to Big Screen as Part of Cinema-Ad Deal
Andrew Adam Newman / New York Times:
Advertising: Pregnancy Test Maker Finds Opportunity in Personal Stories
Discussion: Jezebel
Joseph Plambeck / New York Times:
Washington Times Seeks Buyer or Partner
Discussion: FishbowlNY and New York Observer
Fern Siegel / MediaPost:
China Starts 24-Hour English Channel
Discussion: Media News
Norman Gomlak / Washington Post:
AOL seeks to fill need for local news with online news site Patch
Discussion: WebNewser
 Earlier Picks: 
Connie Bruck / New Yorker:
The Influencer  —  An entertainment mogul sets his sights on foreign policy.
Brian Stelter / New York Times:
Audiences, and Hollywood, Flock to Smartphones
Discussion: BRANDING UNBOUND and TVWeek.com
Lloyd Grove / The Daily Beast:
Obama Trounces Leno
The Independent:
Stephen Glover: Times' losses won't be tolerated forever
Sarah Lacy / TechCrunch:
Inside Brazil's Advertising Startup Boom
Standupkid / LocalNewser:
Big News, Zero Coverage.  Local TV News in New York Argues for Its Own Irrelevance
Discussion: rbr.com