Mediagazer: T-Squared: The Six-Month Stats (Evan Smith/The Texas Tribune)

2:25 PM ET, May 10, 2010

Top News:

The Media Equation: Reuters Insider, Like YouTube for Traders — For half an hour last Thursday afternoon, CNBC was the most exciting place on television. Watching Erin Burnett and Jim Cramer try not to freak out — they acquitted themselves nicely — while the market tumbled like a drunken rag doll …

Discussion: WebNewser, NewTeeVee, Beet.TV, Media Decoder, Bloomberg and paulconley

Russell Adams / Wall Street Journal:
Thomson Reuters to Add Videos

Discussion: New York Magazine

Howard Kurtz / Washington Post:

Media Notes: one editor's balancing act on the high wire of modern journalism — Rupert Murdoch insisted that the Wall Street Journal delay publishing the news that he had just fired its top editor. — “Tell them to hold it until we have a signed deal,” Murdoch told a top aide.

Discussion: Romenesko

Evan Smith / The Texas Tribune:

T-Squared: The Six-Month Stats — Last week we celebrated our six-month birthday (it's not too late to send a card — or a gift). It seems like only yesterday, blah, blah, cliché, blah — but, actually, it does seem like only yesterday that the Trib went live, even if doesn't feel like it (ow, my aching lack of sleep).

Discussion: Fitz & Jen, eMedia Vitals and Romenesko

David Kaplan / paidContent:

EW Scripps Classified Declines Slow; Online-Only Ad Revs Soar — Like most newspaper companies, EW Scripps (NYSE: SSP) is seeing a hint of light at the end of the tunnel. Thanks to cost-cutting efforts, the Cincinnati-based company slimmed its net losses to $880,000 ($.02 cents a share …

Discussion: digiday and FishbowlNY

Andy Plesser / Beet.TV:

How a Young Kara Swisher Got Her Big Break at the Washington Post — Over 25 years ago, a incensed Georgetown undergraduate “railed” on the phone about the sloppy coverage of her college to Assistant Managing Editor Larry Kramer, the paper's metro editor. — She told Kramer that the paper …

Bloomberg:

Advertising Rebound Means CBS, News Corp. Weigh Dividends — News Corp., CBS Corp. and Viacom Inc. are weighing dividend increases or share buybacks as an advertising rebound spurs cash flow, after media companies cut back during the U.S. recession. — CBS may boost its quarterly dividend 60 percent …

Laura McGann / Nieman Journalism Lab:

Forbes new tool tracks advertisers' corporate reputation — Get past advertising. It's a commodity — and who wants to buy a commodity? But a service — that's a different story. — That's how Bruce Rogers, chief brand officer for Forbes, says the magazine is thinking these days.

Mike Shields / Mediaweek:

Huffington Post Gets Down to Business — The Huffington Post has enjoyed meteoric traffic growth since launching five years ago, and buzz to match. Now it's time for the site's business side to catch up. — Industry veteran Greg Coleman, who became the site's chief revenue officer last September …

Discussion: CJR, The Wire and Center for Sustainable …

Nat Ives / AdAge:

Magazines' Pitch to Marketers: Our Ads Will Work — We Promise — Time Inc. Works With Starcom MediaVest to Guarantee Performance Results, or Run Make-Good Advertising — NEW YORK (AdAge.com) — Magazines have always promised their advertisers a certain number of paying readers.

Discussion: Romenesko

Jason Fell / Folio:

SI Digital Edit Packages Fuel Revenue, Traffic Growth — Group says online revenue is up 35 percent year-over-year. — April marked the eighth consecutive month of traffic growth online at Time Inc.'s Sports Illustrated Group. The publisher says SI Digital sites—including SI.com and Golf.com …

Asylum:

An Open Letter to Magazines (From the Internet) — Apparently magazine guys are all hurt at how the super-amazing Internet is f**king DESTROYING them with its awesomeness and unicorns with bacon wings and Selleck Waterfall Sandwiches. And what do they have? Another interview with Jennifer Aniston?

Zeke Turner / New York Observer:

‘48 Hour Magazine’: A Successful Time-Trial for Magazines — A small team of writers, editors, designers and programmers spent the weekend in Mother Jones' offices in San Francisco attempting to bring the magazine industry up to speed by producing an issue start-to-finish in 48 hours.

Discussion: Romenesko and National Media

Ed Pilkington / Guardian:

‘Rupert will do anything’ — The acerbic Vanity Fair columnist and Murdoch biographer is not shy of making personal attacks on those in the business. But he was left shaken by the consequences of rattling Rupert's cage — Have you ever wondered what it would be like to be at the receiving end …

Discussion: New York Observer and New York Magazine