Mediagazer: Forbes new tool tracks advertisers' corporate reputation (Laura McGann/Nieman Journalism Lab)

Foster Kamer / Runnin' Scared:

Michael Wolff's Rupert Murdoch/CityFile/Page Six Conspiracy Theory: Shut Down! — Earlier today, an interview with media critic Michael Wolff went up on The Guardian, in which Wolff essentially told an interviewer that News Corp chairman Rupert Murdoch has taken steps to exercise …

Discussion: New York Observer and New York Magazine

JSOnline:

Instant replay: Alleged yo-yo champ dupes TV shows — Kenny Strasser, who either lives in Antigo or Neenah or maybe somewhere else, says he a yo-yo champion, loves talking to schoolchildren and wants to save the Earth. — He's been divorced twice, doesn't have any kids, and has personal issues with members of his family.

Discussion: Romenesko, Deadspin and Neatorama

Nat Ives / AdAge:

Magazines' Pitch to Marketers: Our Ads Will Work — We Promise — Time Inc. Works With Starcom MediaVest to Guarantee Performance Results, or Run Make-Good Advertising — NEW YORK (AdAge.com) — Magazines have always promised their advertisers a certain number of paying readers.

Discussion: Gawker, New York Observer, FishbowlNY and Media Buyer Planner

Mike Shields / Mediaweek:

Huffington Post Gets Down to Business — The Huffington Post has enjoyed meteoric traffic growth since launching five years ago, and buzz to match. Now it's time for the site's business side to catch up. — Industry veteran Greg Coleman, who became the site's chief revenue officer last September …

Discussion: CJR, Romenesko, The Wire and New York Observer

Evan Smith / The Texas Tribune:

T-Squared: The Six-Month Stats — Last week we celebrated our six-month birthday (it's not too late to send a card — or a gift). It seems like only yesterday, blah, blah, cliché, blah — but, actually, it does seem like only yesterday that the Trib went live, even if doesn't feel like it (ow, my aching lack of sleep).

Discussion: Romenesko and Fitz & Jen

Hitsville:

The case against non-profit news sites — It's understandable that journalists shocked at the financial state of their industry would at some point think about a non-profit business model. — Behind the cynicism of most reporters lies a romantic streak, for one.

Discussion: Runnin' Scared

Laura McGann / Nieman Journalism Lab:

Forbes new tool tracks advertisers' corporate reputation — Get past advertising. It's a commodity — and who wants to buy a commodity? But a service — that's a different story. — That's how Bruce Rogers, chief brand officer for Forbes, says the magazine is thinking these days.

Andy Fixmer / Bloomberg:

CBS's Showtime Said to Test Putting Shows Online — CBS Corp.'s Showtime is developing an online video service for subscribers, according to a person with knowledge of the plans, joining rival cable channels that are seeking to reach customers away from TV sets.

Discussion: paidContent, NewTeeVee, Mashable! and Engadget

Howard Kurtz / Washington Post:

Media Notes: one editor's balancing act on the high wire of modern journalism — Rupert Murdoch insisted that the Wall Street Journal delay publishing the news that he had just fired its top editor. — “Tell them to hold it until we have a signed deal,” Murdoch told a top aide.

Discussion: Romenesko

Brian Steinberg / AdAge:

Viewer-Engagement Rankings Signal Change for TV Industry — So Many Viewing Options Make Determining Which Shows Drive Fans' Interest More Important — NEW YORK (AdAge.com) — Imagine a day when the top 10 TV shows include cult hits such as “Chuck,” “Better Off Ted” and “Heroes,” …

Discussion: Company Town and NewTeeVee

David Carr / New York Times:

The Media Equation: Reuters Insider, Like YouTube for Traders — For half an hour last Thursday afternoon, CNBC was the most exciting place on television. Watching Erin Burnett and Jim Cramer try not to freak out — they acquitted themselves nicely — while the market tumbled like a drunken rag doll …

Discussion: Shaping the Future …, paidContent, Times of London, paulconley, WebNewser, Media Decoder, Beet.TV, NewTeeVee, Bloomberg and Wall Street Journal

Dan Gillmor / Mediactive:

Why I'm Going to Publish the Mediactive Book with Lulu — Some members of the traditional publishing industry don't care for what I write, and some who do aren't thrilled with one of the ways I try to spread my ideas. So when Mediactive appears between dead-tree covers a bit later this year …

Discussion: Joho the Blog

Jim Romenesko / Romenesko:

Kinsley's ‘Editor at Large’ debuts on The Atlantic Wire — The Atlantic Wire Introduces “Editor at Large”: — A Fresh Take on the Days News by Michael Kinsley — Washington, D.C., and New York, N.Y. (May 10, 2010) — Today, groundbreaking opinion aggregator The Atlantic Wire launches …

David Kaplan / paidContent:

EW Scripps Classified Declines Slow; Online-Only Ad Revs Soar — Like most newspaper companies, EW Scripps (NYSE: SSP) is seeing a hint of light at the end of the tunnel. Thanks to cost-cutting efforts, the Cincinnati-based company slimmed its net losses to $880,000 ($.02 cents a share …

Discussion: Editor & Publisher, digiday, rbr.com and FishbowlNY

Sally Law / The Book Bench:

Mouthing Off — On August 3, 2009, Justin Halpern—a twenty-eight-year-old comedy writer who had moved back in with his parents following a breakup—started “S**t My Dad Says,” a Twitter feed that documents the musings, philosophical and otherwise, of Halpern's septuagenarian father, Sam …

Discussion: Jacket Copy and Asylum