Mediagazer: Slate advertiser incorporates a mystery story into an animated ad … (Laura McGann/Nieman Journalism Lab)

Reuters, Politico Line Up for Newsweek — It has been only a week since Washington Post Co.'s chairman, Donald Graham, announced that Newsweek was on the block, but already a few big media players are taking an early look at the newsweekly. — Thomson Reuters and Politico owner Allbritton Communications …

Discussion: rbr.com, FishbowlNY, WWD, Wonkette, Gawker, The Wire, New York Magazine and Tech Trader Daily

Sarah Kunst / New York | Guest of a Guest:

Neel Shah Claims He Can't Even Get In To Avenue — Have you seen Neel Shah's new taxi TV commercial for Bing, in which he is rejected from Avenue? The casting is random-and a harbinger of more internet “celebrities” making the jump to tv.- — The death of old media has been greatly exaggerated it seems …

Discussion: nbcuniversal.presscentre.com, Mediaite, The Wire and Runnin' Scared

Jeff Whatcott / Brightcove Blog:

Solving the Online Video Monetization Puzzle — The image of a jigsaw puzzle kept coming to mind as I watched last week's Brightcove Video Monetization Summit. The good news is that the picture is starting to take shape. We recently published some new research findings with TubeMogul showing …

Discussion: NewTeeVee, Online Video News, PR Newswire, E-Media Tidbits and VideoNuze

Discussion: USA Today

Nat Ives / AdAge:

Magazines to Sell Subscriptions Within Facebook's News Feed — Facebook Users Can Stay in News Feed While Buying Print Subs and Reading Whole Articles — NEW YORK (AdAge.com) — The magazine business may soon have a way to do more with Facebook than engage fans and promote its brands.

Discussion: Romenesko

New York Post:

Mort offers voluntary buyouts as deadline looms — Daily News Publisher Mort Zuckerman may be recuperating from knee surgery, but that hasn't stopped him from looking to trim the ranks of the paper's editorial department. — Sources told Media Ink that voluntary buyouts …

Discussion: TVNewser, FishbowlNY, Gawker and Runnin' Scared

Ben Elowitz / paidContent:

The New Rules For Judging ‘Quality’ In Published Content — Ben Elowitz (@elowitz) is co-founder and CEO of Wetpaint, a platform for social web sites, and author of the Digital Quarters blog. Prior to Wetpaint, Elowitz co-founded Blue Nile, the online retailer of luxury goods.

Discussion: TeleRead and Random Mumblings

Jessica E. Vascellaro / Wall Street Journal:

Facebook Makes Ad Inroads — Facebook Inc. is catching up to rivals Yahoo Inc. and Microsoft Corp. in selling display ads. — In the first quarter, Facebook pulled ahead of Yahoo for the first time and delivered more banner ads to its U.S. users than any other Web publisher, according to market-research firm comScore Inc.

Discussion: Inside Facebook, ReadWriteWeb, Mashable!, All Facebook, Silicon Alley Insider, paidContent, Screenwerk and Voices on All Things Digital

Russell Adams / Wall Street Journal:

Media Landscape Gets a Radical Redesign — The New York media map is being redrawn. — Newsweek magazine is one example of the city's media migrations. Even before Washington Post Co. disclosed last week that it was putting Newsweek up for sale, the magazine had moved its Manhattan base …

Discussion: Romenesko

Dominic Ponsford / Press Gazette:

FT claims total worldwide readership of 1.9m each day — The Financial Times today released new readership figures which suggest that around one in ten of its print readers also look at the FT online. — The new figures claim that the FT has 1.9m readers a day across its various publishing platforms.

Discussion: Journalism.co.uk

Sim Simeonov / paidContent:

Steve Jobs To Ad Industry: Leave The Premium Inventory To Us — Simeon Simeonov is co-founder and CTO of Better Advertising, a provider of online advertising compliance and assurance solutions. Sim is also founder of FastIgnite. Previously, he was a VC at Polaris Venture Partners …

Choire / The Awl:

Google Believes Online Ads Could Be Worth More Than Print Ads by 2012 — When you look through the delightful PowerPoint presentation prepared at Google on the newspaper industry, a few things stand out. — Now, this graph, while entertaining, isn't a useful comparison of anything.

Discussion: news i/o, Gawker and The Atlantic Online

Michael Cieply / New York Times:

Chernin Assembling a Vast Media Empire — LOS ANGELES — Ever since Peter A. Chernin left the News Corporation as Rupert Murdoch's second in command, the media world has wondered what he would do next. — Rather than joining another big media company, Mr. Chernin is in the early stages …

Discussion: Gawker, The Wire, TVWeek.com and Company Town

Jon Friedman / MarketWatch:

Andrew Ross Sorkin: NYT's Mr. Controversy — Commentary: ‘Everyone in life wants to be loved,’ he says — NEW YORK (MarketWatch) — Andrew Ross Sorkin of the New York Times has put his stamp on the Wall Street reporting scene, launched the “DealBook” blog and written a best-seller called “Too Big Too Fail.”

Discussion: FOXBusiness.com and New York Magazine

Los Angeles Times:

With TV Everywhere, pay-TV industry seeks to fend off an Apple invasion — Fearful that they'll suffer the same fate as the music business, television firms are racing to come up with services such as TV Everywhere, which would let paying customers view shows on any device.

Discussion: Company Town and NewTeeVee

Laura McGann / Nieman Journalism Lab:

Slate advertiser incorporates a mystery story into an animated ad that will only bother you once — As I was perusing Slate's homepage Monday, an ad caught my eye. Granted, I'd have to have had my eyes closed to miss it: It was the kind that takes over your screen momentarily …

Discussion: Slate

Media Week Customer Publishing:

Financial Times unveils iPad app — LONDON - The Financial Times has released details and a video demo of its iPad app, which subject to Apple approval will go live in the very near future. — The app, currently in beta, takes its navigational lead from the FT's website rather than the print edition …

Discussion: Journalism.co.uk

Vadim Lavrusik:

The missing link in journalism curricula: Community engagement — Next Tuesday, I will graduate with a master's of science degree in digital media from the prestigious Columbia University Journalism School. As I graduate, I have gained skills in reporting, video production, audio, editing …

Leena Rao / TechCrunch:

Delivery Agent Acquires Media Firm The Band To Enable Cross Platform E-Commerce — Fresh off an acquisition of flash sales site Billion Dollar Babes, TV e-commerce company Delivery Agent is making another purchase this week: interactive TV firm The Band. It appears that Delivery Agent …

Discussion: paidContent

Bill Mitchell / Newspay:

Spot.Us Experiments with User-Directed Sponsorship Revenue — In some ways, it seems like a no-brainer: Encourage consumer engagement with advertising by giving users a stake in deciding how the revenue gets spent. — As far as I can tell, though, Spot.Us is breaking some new ground with the …

Discussion: Editors Weblog and Spot Us

The Huffington Post:

Comcast CEO: We Won't Interfere With NBC News — PHILADELPHIA — The chief executive of Comcast says he won't interfere with the editorial decisions of NBC's news programs. — Brian Roberts said Tuesday at a cable industry trade convention in Los Angeles that NBC News is an “awesome asset” that needs to be protected.

Discussion: The Wire

Megan Garber / Nieman Journalism Lab:

Location, location, etc: What does the WSJ's Foursquare check-in say about the future of location in news? — It was the Foursquare check-in heard 'round the world. Or, at least, 'round the future-of-news Twitterverse. On Friday, the Wall Street Journal checked in to the platform's Times Square venue with some breaking news:

Discussion: Lost Remote and Mobile Media

Christina Warren / Mashable!:

Commenting Platform Echo Lands More Big Media Partnerships — Real-time comment and reaction platform Echo announced its next group of major partnerships today. These new clients — which include The Washington Post, Time, Forbes, Sports Illustrated and Slate — are part of the company's effort …

Discussion: TechCrunch, TNW Social Media and Echo Blog