Mediagazer: (Another) WaPo Digital Shakeup: Sheikholeslami Out; New CRO (Staci D. Kramer/paidContent)

Kirk LaPointe / Kirk LaPointe's themediamanager.com:

David Carr of the New York Times on Web headline SEO — In his new Media Equations column, David Carr writes in The New York Times about a practice well-known to most modernized newsrooms: Headlines that position stories well for search engine results. — These days search engine optimization might …

Taylor Momsen Did Not Write This Headline — Don't know who Taylor Momsen is? Neither to do I, beyond that she is the mean one on “Gossip Girl.” But Facebook knows her well, Twitter loves her, and she and Google have been hooking up, like, forever. — One more fact about Ms. Momsen …

Discussion: CJR, FishbowlNY, Mediaite, The Atlantic Wire, New York Observer, Media Decoder, Journalism.co.uk, The Awl and thefutureofpublishing.com

Derek Thompson / The Atlantic Online:

After You Read This Headline, Please Click It — The New York Times' David Carr has an interesting column on how the Internet changes headline writing. A century ago, headlines meandered down the page like a “wedding cake,” Carr writes. Some magazines like the New Yorker and New Republic still hold fast to two-word punches.

Rebecca Mead / New Yorker:

RAGE MACHINE — Andrew Breitbart's empire of bluster. — On Sunday, March 21st, the day that the House voted to pass health-care reform, Andrew Breitbart, the conservative Internet entrepreneur, was thousands of miles away, at home in Westwood, a neighborhood of Los Angeles.

Discussion: Romenesko, The Nation, Big Government and LA Observed

Chris Nuttall / Financial Times:

Google and Intel in web TV launch — Google and Intel are expected to announce a significant breakthrough into consumer electronics and the broadcast industry this week with the launch of a “Smart TV” platform. — Top executives from the Silicon Valley companies are reported to be ready …

Discussion: NewTeeVee, Relevant Results, MediaPost, Yahoo! News, Andy Beal's Marketing Pilgrim, Mashable!, VentureBeat, Fast Company, TechCrunch, The Huffington Post, Shelly Palmer and Technologizer

Joe Pompeo / Silicon Alley Insider:

New York Times Will Announce Paywall Specifics Toward ‘Latter’ Part Of The Year (NYT) — The New York Times will announce the “pricing and specifics” of its online metered paywall model “toward the latter part of the year,” the company's senior vice president of digital operations …

Discussion: Romenesko, Crain's New York Business, The Wire and New York Times Co. Blog

Peter Lauria / The Daily Beast:

The Most Powerful Woman in Newspapers? — Hungry Beast Giving Beast Women in the World — Blogs and Stories — As the New York Times and the Wall Street Journal bash each other, the Financial Times, led by its sharp, glamorous new U.S. editor, Gillian Tett, intends to become a status symbol of American business.

Discussion: Talking Biz News

Mark Potts / Recovering Journalist:

Sneaking Around the WSJ.com Paywall — The Wall Street Journal online edition is the poster child for the argument in favor of paid subscriptions for news Web sites. WSJ.com has 400,000 paid online subscribers (hundreds of thousands more get the site along with their print subscription) …

Discussion: Silicon Alley Insider and Reflections of a Newsosaur

Megan McCarthy / Mediagazer News:

Mediagazer Leaderboard brings you the top 100 media news sites — Today we're launching the Mediagazer Leaderboard - a list of our top 100 source websites, ranked in order. The ranking is based on a variable we call presence - the percentage of headline space a source occupied on Mediagazer over the past 30 days.

Discussion: WebNewser, TNW Apps and Techmeme News

Mia / YouTube Blog:

At five years, two billion views per day and counting — Five years ago, after months of late nights, testing and preparation, YouTube's founders launched the first beta version of YouTube.com in May, with a simple mission: give anyone a place to easily upload their videos and share them with the world.

Discussion: Epicenter, MediaMemo, MediaPost, New York Times, National Media, Fortune, TVWeek.com, ABCNEWS, Fast Company, 901am, Digits, ReadWriteWeb, NewTeeVee, WebNewser, SocialTimes.com, paidContent, Podcasting News, The Wire and FutureBook blogs

Stephanie Clifford / New York Times:

Fans of Gourmet Magazine Accept No Stand-Ins — Loren Shlaes, a pediatric occupational therapist in Manhattan, is the kind of amateur cook who bakes cakes for her friends' weddings and makes her own spaetzle. She's an avid reader of food magazines, and, over the years, has subscribed to Cook's Country …

Discussion: FishbowlNY, Romenesko and Eater NY

Frédéric Filloux / Monday Note:

The Oxymoronic Citizen Journalism — Let's fire a few missiles at politically correct ideas such as “Digital media makes all of us journalists”, “citizens will soon displace professional reporters”, and so on. That's nonsense (I have more explicit words in mind). Does it means public input in news should be kept at bay?

Discussion: Silicon Valley Watcher

Laura McGann / Nieman Journalism Lab:

WaPo wades into HuffPo's unpaid content model — A top news and politics site is packaging content written by unpaid bloggers, hoping to engage its audience, give writers a platform, and make some money selling ads. No, I'm not talking about The Huffington Post.

Discussion: FishbowlDC

Howard Kurtz / Washington Post:

Howard Kurtz explores how oil spill, bombing news trumped Nashville flood — As Nashville anchor Bob Sellers watched his city submerged and spent time helping colleagues whose homes were utterly ruined, he was struck by how the disaster remained a largely local story.

Discussion: Romenesko, Inside Cable News and TVNewser

Michael Hirschorn / New York Magazine:

1. Embrace Change — The industry is in turmoil. Hooray! — When all else fails, try being good. This may seem like an awfully cynical way to start an analysis of how great TV gets made. But TV is the most finely tuned of commercial instruments (up there with boy bands …

Discussion: NYConvergence

David Goetzl / MediaPost:

Upfront Challenge: Selling Buyers When Key C3 Network Ratings Down — In upfront presentations this week, networks touting ratings face a tough PR job. With talk about the business thriving despite challenges from the Web and elsewhere, advertisers looking under the hood may find engines still needing a jump-start.

Discussion: Speakeasy, Media Decoder, Media Buyer Planner and New York Times

Luke Harding / Guardian:

Alexander Lebedev: 'I'm thinking about alliances, not a free paper' — The Russian billionaire tells of his admiration for the UK and how he laughed with a Murdoch over the Independent's ad campaign — It was the election's biggest media bust-up. After the Independent launched …

Discussion: Financial Times, FishbowlNY, Editors Weblog, Press Gazette and paidContent:UK

Peter Preston / Guardian:

So you want a media career? Taking a course is only the start — With 15,000 media students out there, that's an awful lot of hopefuls in a hard world. To succeed, they'll need iron ambition — A distant relative with an 18-year-old daughter interested in a media career …

Discussion: Online Journalism Blog

Mike Shields / Mediaweek:

Big Publishers Circling Foursquare — In the past four months, The New York Times, AskMen.com and The Wall Street Journal have all partnered with Foursquare, a mobile Web service that allows users to “check-in” when they visit various local business, instantly alerting friends of their whereabouts while earning points.

Peter Lauria / The Daily Beast:

Can Hollywood's Survivor Do It Again? — Hungry Beast Giving Beast Women in the World — Blogs and Stories — After a soft opening for Robin Hood, Universal's veteran studio boss, Ron Meyer, again finds his job in jeopardy. Peter Lauria on a looming showdown with his new corporate masters.