Mediagazer: We're making this up as we go along — I've spent a few hours … (Terry Heaton/Terry Heaton's PoMo Blog)

10:45 PM ET, May 23, 2010

Top News:

The Media Equation: News Sites Look Beyond Grants — It's telling that one of the more promising experiments in the next version of regional news is located in an industrial park near the University of Minnesota in Minneapolis. The backdrop seems fitting. — Joel Kramer will tell you as much.

Peter Kafka / MediaMemo:

With AdMob Out of the Way, Is Google Set to Buy Invite Media? — Now that Google has wrapped up its AdMob deal, what's next on its shopping list? One good bet: ad tech startup Invite Media. — Industry sources believe Google (GOOG) is close to a deal for Invite, a three-year-old …

Discussion: AdExchanger.com

Michael S. Rosenwald / Washington Post:

At 25, AOL switches tracks: Creating content, not just connecting users — A few weeks ago, as Steve Case was flying above Sterling, en route to Dulles International Airport, he looked down and saw the sprawling campus that is home to the company he co-founded 25 years ago this month …

Rebecca Leffler / Hollywood Reporter:

‘Uncle Boonmee’ wins Cannes' Palme d'Or — Films by Beauvois, Haroun, Amalric also honored — CANNES — Thai director Apichatpong Weerasethakul's “Uncle Boonmee Who Can Recall His Past Lives” won the Festival de Cannes' top honor, the coveted Palme d'Or, as the 63rd annual Festival de Cannes wrapped Sunday night.

Discussion: Variety, Reuters, Gawker, Speakeasy and New York Magazine

Matt McGee / Search Engine Land:

U.S. Newspapers Start Selling SEO — Your local newspaper may soon offer SEO services. Heck, maybe it already is. — Two of the three biggest newspaper publishers in the U.S. have recently announced that they're selling marketing services to small/local businesses …

Discussion: Screenwerk

Lloyd Grove / New York Times:

Book Review - War at The Wall Street Journal - By Sarah Ellison — Until their tastefully muted leave-taking from Dow Jones & Company and The Wall Street Journal — having sold their birthright for a mess of Rupert Murdoch's pottage — the Bancrofts could boast a family tradition of extravagant exits.

Anne Eisenberg / New York Times:

Novelties: PlaceLocal Automatically Creates Online Ads — NO costly copy writers or heirs of “Mad Men” are needed to write a new kind of ad for small businesses that want to advertise on the Web: computers create the ads instead. — New software called PlaceLocal builds display ads automatically …

Discussion: Screenwerk

Steven Overly / Washington Post:

An interview with AOL's new chief technology officer Alex Gounares — AOL is a company in transition. — Since chief executive Tim Armstrong was hired in March 2009, the Internet company has shed its corporate parent, Time Warner, and brought in several new leaders.

Terry Heaton / Terry Heaton's PoMo Blog:

We're making this up as we go along — I've spent a few hours today watching Jeff Jarvis spread his evangelical new media message to various audiences. I love everything about Jeff, from his vision to his passion for sharing it, and any time “at his feet” is well spent.

Michelle Locke / Associated Press:

Rise of food blogs creates pasta paparazzi — Grant Achatz is happy that food bloggers are so excited about dining at his renowned Alinea restaurant in Chicago that they want to shoot photos and even video of their experience. And he embraces the Web as the new medium for disseminating dining information.

Nate Anderson / Ars Technica:

“F— those motherf—ers”: YouTube/Viacom suit gets nasty — The sad thing about today's new YouTube/Viacom document dump? That the e-mails cited in it were written by adults. — Neither side comes out looking terrific—which was also true the first time the two sides aired their dirty laundry in public.

Discussion: Beyond Search

Mallary Jean Tenore / Poynter Online:

Post Publisher Weymouth Opens ‘Edge of Change’ with Talk of Journalism, Grandmother's Legacy — Katharine Weymouth, publisher of The Washington Post and chief executive officer of Washington Post Media, spoke to female journalists from around the U.S. Thursday night as part of Poynter's Edge …

Discussion: Leadership