Mediagazer: With AdMob Out of the Way, Is Google Set to Buy Invite Media? (Peter Kafka/MediaMemo)

1:50 AM ET, May 24, 2010

Top News:

Michael S. Rosenwald / Washington Post:

At 25, AOL switches tracks: Creating content, not just connecting users — A few weeks ago, as Steve Case was flying above Sterling, en route to Dulles International Airport, he looked down and saw the sprawling campus that is home to the company he co-founded 25 years ago this month …

Discussion: Story Lab

David Carr / New York Times:

The Media Equation: News Sites Look Beyond Grants — It's telling that one of the more promising experiments in the next version of regional news is located in an industrial park near the University of Minnesota in Minneapolis. The backdrop seems fitting. — Joel Kramer will tell you as much.

Peter Kafka / MediaMemo:

With AdMob Out of the Way, Is Google Set to Buy Invite Media? — Now that Google has wrapped up its AdMob deal, what's next on its shopping list? One good bet: ad tech startup Invite Media. — Industry sources believe Google (GOOG) is close to a deal for Invite, a three-year-old …

Discussion: AdExchanger.com

Anne Eisenberg / New York Times:

Novelties: PlaceLocal Automatically Creates Online Ads — NO costly copy writers or heirs of “Mad Men” are needed to write a new kind of ad for small businesses that want to advertise on the Web: computers create the ads instead. — New software called PlaceLocal builds display ads automatically …

Discussion: Screenwerk

Matt McGee / Search Engine Land:

U.S. Newspapers Start Selling SEO — Your local newspaper may soon offer SEO services. Heck, maybe it already is. — Two of the three biggest newspaper publishers in the U.S. have recently announced that they're selling marketing services to small/local businesses …

Discussion: Screenwerk

Mallary Jean Tenore / Poynter Online:

Post Publisher Weymouth Opens ‘Edge of Change’ with Talk of Journalism, Grandmother's Legacy — Katharine Weymouth, publisher of The Washington Post and chief executive officer of Washington Post Media, spoke to female journalists from around the U.S. Thursday night as part of Poynter's Edge …

Discussion: Leadership

New York Times:

Up Front: Lloyd Grove — In 2003, Lloyd Grove, who reviews Sarah Ellison's “War at The Wall Street Journal” on Page 16, had been at The Washington Post for 23 years when Mort Zuckerman brought him to New York to work at The Daily News — and to challenge Page Six, the gossip column in Rupert Murdoch's New York Post.

Lloyd Grove / New York Times: Book Review - War at The Wall Street Journal - By Sarah Ellison

Howard Kurtz / Washington Post:

NBC's Chuck Todd: White House correspondent, anchor, blogger, twitterer — Chuck Todd began tweeting at 6 a.m. — “the big race is in WV where another DC incumbent could lose a primary” — and now, nearly three hours later, he is crashing minutes before airtime.

Guy Adams / The Independent:

After keeping us waiting for a century, Mark Twain will finally reveal all — The great American writer left instructions not to publish his autobiography until 100 years after his death, which is now — Exactly a century after rumours of his death turned out to be entirely accurate …

Discussion: Gawker and Boing Boing

Russ Fischer / /Film:

Bret Easton Ellis Talks About ‘The Golden Suicides’ — One of the more promising films on the horizon — rather far on the horizon, unfortunately — is The Golden Suicides, scripted by Bret Easton Ellis. The story of an art world superstar couple who perished in a double suicide originally came …

Steven Overly / Washington Post:

An interview with AOL's new chief technology officer Alex Gounares — AOL is a company in transition. — Since chief executive Tim Armstrong was hired in March 2009, the Internet company has shed its corporate parent, Time Warner, and brought in several new leaders.

Terry Heaton / Terry Heaton's PoMo Blog:

We're making this up as we go along — I've spent a few hours today watching Jeff Jarvis spread his evangelical new media message to various audiences. I love everything about Jeff, from his vision to his passion for sharing it, and any time “at his feet” is well spent.