Top News:
Keith Richman / AdAge:
How Nike and Pepsi Hijacked the World Cup — Ambush Marketing 101: Tips to Protect Your Brand — or Steal Someone Else's Thunder — The world's greatest sporting spectacle, the World Cup, begins today. Quick: do you know who the “official” sponsors are?
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Peter Kafka / MediaMemo:
On Twitter, Even a New iPhone Can't Keep Up With the World Cup — If you're one of those weird people who delights in not following the World Cup, you're going to want to stay off Twitter for the next month. — The World Cup is the biggest sporting event in the... uh... world.
David Cohen / WebNewser:
The Beautiful Game: Social Media Suits Up for 2010 FIFA World Cup South Africa — With 2010 FIFA World Cup South Africa set to kick off about one hour after this post, Twitter and Facebook — which meant nothing to the average soccer fan during 2006 FIFA World Cup Germany — are donning their jerseys and painting their faces.
Dan Frommer / The Wire:
Forbes Asks Employees To Help Steve Forbes Get More Twitter Followers (MEMO) — If you've been following any Forbes staffers' tweets lately, you might notice a uniform push to help their famous CEO Steve Forbes get more Twitter followers. — That's because the company is actually asking …
Economist:
The strange survival of ink — Newspapers have escaped cataclysm by becoming leaner and more focused — “PRINT is going to live longer than people think,” asserts Mathias Döpfner, the boss of Axel Springer. Perhaps it will in central Europe. The publisher of Bild …
Discussion:
Kirk LaPointe's …
Joe Strupp / Strupp:
Alumnus Joe Klein Hits Newsweek Reporting Cutbacks, Design — Newsweek alumnus Joe Klein, now writing for rival Time, says his former employers have suffered from reporting cutbacks and a poor redesign. — Asked to weigh in on the slew of buyers bidding for Newsweek, Klein declined to speculate.
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Mark Fitzgerald / EditorandPublisher.com:
Boocoo.com, New Rival of Craigslist and Ebay, Launching With 300 Newspaper, Broadcast Partners — CHICAGO — Boocoo.com — a newspaper industry response to Craigslist and Ebay — launches next week with nearly 300 newspaper and broadcast partners, its developer, Ranger Data Technologies said.
Peter Kafka / MediaMemo:
Exclusive: Twitter's Next Moneymaker-"Promoted Trends" — Twitter is beginning to roll out its ad platform, which allows advertisers to insert messages into users' streams. But the microblogging service already has an idea for a new product: Selling some of the real estate dedicated to its …
Newsosaur / Reflections of a Newsosaur:
iPad app watch: Hits, runs and terrors — Now that we have bought all those expensive iPads - and we know who all of you early adopters are, too - what are we going to do with them? Here's the first in an occasional look at what's hot - and not - in App-Land. — Top Picks — All-Around Best: Safari
Eric Boehlert / Media Matters for America:
Shame on WSJ and NYT for ignoring Salon's Arlington Cemetery reporting — Yesterday the Army released the findings of a seven-month investigation into a growing scandal surrounding Arlington National Cemetery and widespread instances of mismarked graves. Two senior Army officers were forced …
Scott Shane / New York Times:
Administration Takes a Hard Line Against Leaks to Press — WASHINGTON — Hired in 2001 by the National Security Agency to help it catch up with the e-mail and cellphone revolution, Thomas A. Drake became convinced that the government's eavesdroppers were squandering hundreds of millions …
Discussion:
Romenesko
Matt McGee / Search Engine Land:
Google Testing New Google News Home Page (With Sharing Options) — This never happens to me. Until now. While writing my earlier piece, Google News Tests Editors' Picks, I went to Google News on the off-chance that I'd be able to see the “limited test” of editors' picks. Nope. As expected.
Philip Shenon / The Daily Beast:
Pentagon Manhunt — Blogs and Stories — Anxious that Wikileaks may be on the verge of publishing a batch of secret State Department cables, investigators are desperately searching for founder Julian Assange. Philip Shenon reports. — Pentagon investigators are trying to determine …
New York Post:
Desperate CNN wooing Piers Morgan — CNN is talking to snarky British journalist Piers Morgan about a potential slot in its troubled prime-time lineup, sources said. — Morgan, a judge on NBC's “America's Got Talent” and across the pond on “Britain's Got Talent,” is a friend of Simon Cowell's …
Journalism.org:
MEDIA COVERAGE OF THE CLERGY ABUSE SCANDAL — Newspaper coverage of the Catholic clergy sexual abuse scandal grew more intense this spring than at any time since 2002, and European newspapers devoted even more ink to the story than American papers did, according to a new study by the Pew Research Center.
Goatse SecurityGoatse Security:
On disclosure ethics — There's some buzz about that the FBI is getting involved with this iPad email leak. Sean Sullivan at F-Secure said “the disclosure was completely irresponsible.” AT&T says we never contacted them. I want to make some things clear.
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Joe Flint / Company Town:
Advertising rebound helps networks forget audience woes — The so-called upfront market, when the majority of commercials for the fall television season are sold, is wrapping up, and all the networks are smiling. Ratings may be down, but optimism about the economy and continued audience …
Discussion:
AdAge
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Brian Steinberg / AdAge:
Broadcast Upfront Finishes Between $8.1B and $8.7B
Discussion:
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