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7:35 AM ET, June 12, 2010

Mediagazer

 Top News: 
David Cohen / WebNewser:
The Beautiful Game: Social Media Suits Up for 2010 FIFA World Cup South Africa  —  With 2010 FIFA World Cup South Africa set to kick off about one hour after this post, Twitter and Facebook — which meant nothing to the average soccer fan during 2006 FIFA World Cup Germany — are donning their jerseys and painting their faces.
RELATED:
Keith Richman / AdAge:
How Nike and Pepsi Hijacked the World Cup  —  Ambush Marketing 101: Tips to Protect Your Brand — or Steal Someone Else's Thunder  —  The world's greatest sporting spectacle, the World Cup, begins today.  Quick: do you know who the “official” sponsors are?
Discussion: rbr.com, Speakeasy and Guardian
Peter Kafka / MediaMemo:
On Twitter, Even a New iPhone Can't Keep Up With the World Cup  —  If you're one of those weird people who delights in not following the World Cup, you're going to want to stay off Twitter for the next month.  —  The World Cup is the biggest sporting event in the... uh... world.
Andy Plesser / Beet.TV:
World Cup Fever: Internet Has Busiest News Day as Tabulated by Akamai
Yinka Adegoke / Reuters:
Disney, News Corp target post-World Cup soccer wins
Dan Frommer / The Wire:
Forbes Asks Employees To Help Steve Forbes Get More Twitter Followers (MEMO)  —  If you've been following any Forbes staffers' tweets lately, you might notice a uniform push to help their famous CEO Steve Forbes get more Twitter followers.  —  That's because the company is actually asking …
Discussion: Romenesko and Gawker
Economist:
The strange survival of ink  —  Newspapers have escaped cataclysm by becoming leaner and more focused  —  “PRINT is going to live longer than people think,” asserts Mathias Döpfner, the boss of Axel Springer.  Perhaps it will in central Europe.  The publisher of Bild …
Discussion: Kirk LaPointe's …
Joe Strupp / Strupp:
Alumnus Joe Klein Hits Newsweek Reporting Cutbacks, Design  —  Newsweek alumnus Joe Klein, now writing for rival Time, says his former employers have suffered from reporting cutbacks and a poor redesign.  —  Asked to weigh in on the slew of buyers bidding for Newsweek, Klein declined to speculate.
RELATED:
Joe Pompeo / The Wire:
Newsmax Boss Chris Ruddy Says He'd Make Newsweek Profitable …
Discussion: Strupp and PE Hub Blog
Peter Kafka / MediaMemo:
Exclusive: Twitter's Next Moneymaker-"Promoted Trends"  —  Twitter is beginning to roll out its ad platform, which allows advertisers to insert messages into users' streams.  But the microblogging service already has an idea for a new product: Selling some of the real estate dedicated to its …
Mark Fitzgerald / EditorandPublisher.com:
Boocoo.com, New Rival of Craigslist and Ebay, Launching With 300 Newspaper, Broadcast Partners  —  CHICAGO  —  Boocoo.com — a newspaper industry response to Craigslist and Ebay — launches next week with nearly 300 newspaper and broadcast partners, its developer, Ranger Data Technologies said.
Scott Shane / New York Times:
Administration Takes a Hard Line Against Leaks to Press  —  WASHINGTON — Hired in 2001 by the National Security Agency to help it catch up with the e-mail and cellphone revolution, Thomas A. Drake became convinced that the government's eavesdroppers were squandering hundreds of millions …
Discussion: Romenesko
Business Week:
Spotify: Why Europe's Hit Music Site Isn't Playing the U.S.  —  Big labels have blocked Spotify—the first site that's “sexy without having the Apple name on it”—from offering streaming music  —  Sweden has a new music export, and it's attracting an audience way broader than an ABBA greatest hits album.
Eric Boehlert / Media Matters for America:
Shame on WSJ and NYT for ignoring Salon's Arlington Cemetery reporting  —  Yesterday the Army released the findings of a seven-month investigation into a growing scandal surrounding Arlington National Cemetery and widespread instances of mismarked graves.  Two senior Army officers were forced …
Newsosaur / Reflections of a Newsosaur:
iPad app watch: Hits, runs and terrors  —  Now that we have bought all those expensive iPads - and we know who all of you early adopters are, too - what are we going to do with them?  Here's the first in an occasional look at what's hot - and not - in App-Land.  —  Top Picks  —  All-Around Best: Safari
Discussion: Silicon Alley Insider
Robin Sloan / Snarkmarket:
The Atlantic rides again (again)  —  Back in college, the Atlantic was basically my introduction to the world of ideas.  I still remember reading this classic article by James Fallows and feeling whole new lobes of understanding come online.  This was policy, not politics.  Macro, not micro.
 
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 More News: 
Journalism.org:
MEDIA COVERAGE OF THE CLERGY ABUSE SCANDAL
Discussion: International Media and Romenesko
Jason Linkins / The Huffington Post:
ABC Reporter Hassled By BP: Days After Thad Allen Directed Open …
Discussion: Mediaite and ABCNEWS
New York Post:
Desperate CNN wooing Piers Morgan
John Eggerton / Broadcasting & Cable:
FCC to Exempt Blog Comments from Title II Proceedings
Discussion: rbr.com and Multichannel
LARadio:
Will Moonves Lure Seacrest to CBS with Daytime TV Talk Show?
Discussion: Gawker and The Wire
David Kaplan / mocoNews:
Scribd: Publishers Are Wasting Time, Money, Effort In Creating iPad Apps
 Earlier Picks: 
New York Times:
Guilds Are Said to Have Concerns on Miramax Talks
Discussion: Company Town and Movieline
Laura McGann / Nieman Journalism Lab:
Elizabeth Spiers' media-entrepreneur summer school
Nielsen Wire:
What Consumers Watch: Nielsen's Q1 2010 Three Screen Report
Steven Pinker / New York Times:
Mind Over Mass Media
Discussion: Bits, Snarkmarket and Boing Boing
Eliot Van Buskirk / Epicenter:
Feds Laid Foundation for Apple/Google Mobile Ad Feud
Discussion: Techdirt and TechCrunch