Mediagazer: Reducing Buffering for World Cup Viewers, Conviva Managed 200 Million Video Views (Andy Plesser/Beet.TV)

Journalism Needs Government Help — Media budgets have been decimated as the Internet facilitates a communications revolution. More public funding for news-gathering is the answer. — We have entered a momentous period in the history of the American press.

No American BBC — I just don't understand Columbia University's apparent obsession with handing over portions of the press to government subsidy, giving up on the free market. I haven't given up on it. Have you? — The latest raised palm comes from Columbia President Lee Bollinger …

Michelle Kung / Speakeasy:

Want a Shout-Out From the Old Spice Guy? … In a marketing campaign that practically screams, “make me go viral,” actor Isaiah Mustafa — better known as the Old Spice Guy — is tweeting out links to YouTube videos where he's thanking fans, journalists and celebrities such as Ellen DeGeneres and Alyssa Milano.

Discussion: Media News, Technically Incorrect, mUmBRELLA, TechCrunch, Adverblog, PSFK, iMediaConnection Blog, The Next Web and Gizmodo, more at Techmeme »

Viral Old Spice Man Ads Could Be Model for Internet Video — Look at your marketing campaign, now back at Old Spice's. Sadly, your campaign isn't Old Spice's. — The company took its well-produced marketing campaign, and its baritone-voiced star Isaiah Mustafa, online …

Discussion: digg.com, Geekosystem and PopWatch

Robin Sloan / Snarkmarket:
Video that scales (on a horse, backwards)

Discussion: Social Fresh, Mashable! and CyberJournalist.net

BrauBlog:

Journalism Online's Press+ paywall: easy to defeat — After my skeptical post yesterday about Journalism Online's new Press+ paywall at the Lancaster (Pa.) Online site, a source let me know how easy it was to beat the meter. — Recall that the meter allows out-of-towners to read seven obits for free …

Discussion: Pursuing the Complete …, Romenesko, New York Magazine and Leadership

How to build a paywall — If you're going to put a paywall on your website, this is a very sensible way to do it: … David Brauer seems to be of the opinion that any new paywall should be “robust” and shouldn't be able to be defeated by means of a plugin (or by using multiple browsers …

Brian Stelter / Media Decoder:

Appeals Court Strikes Down Indecency Rule — A United States appeals court tossed out the indecency policy of the Federal Communications Commission on Tuesday, calling it a violation of the First Amendment. — An appeals panel said the F.C.C. policy was “unconstitutionally vague …

Discussion: New York Times, Media News, Los Angeles Times, BuzzMachine, Wall Street Journal, Law Blog, Company Town, MediaPost, Technology Liberation Front, rbr.com, Media Access Project, New York Magazine, Techdirt, The Wire, New York Times, Tech Daily Dose, Slashdot and Washington Monthly

Media Decoder:

Piers Morgan a Step Closer to ‘Larry King’ Chair — Piers Morgan, the mean judge on NBC's “America's Got Talent,” is poised to take over Larry King's coveted time slot on CNN, thanks to an imminent deal between the two media giants that own the channels. — NBC, which attracts 20 million viewers to …

Discussion: The Wrap, Inside Cable News, B&C, New York Observer, The Huffington Post and New York Magazine

Nathan Heller / Slate:

The genius of the Wise and Cranky Kaplan Twitter feeds. Plus: Their authors, revealed. — Beyond the known forces conspiring to make a pigeon of an honest editor these days—the bottom line, the top brass, slide shows of dogs, Rupert Murdoch—there is, lately, the added fear …

Discussion: FishbowlNY

Mathew Ingram / GigaOM:

Squarespace Gets $38M to Compete With WordPress and Six Apart — Squarespace, a hosted content service that competes with companies such as WordPress (see disclosure below) has closed a $38-million financing round from two leading technology VCs — Accel Partners and Index Ventures …

Discussion: TechCrunch, VentureBeat, paidContent, PE Hub Blog, This is going to be BIG! and ReadWriteWeb, more at Techmeme »

Oyl Miller / McSweeney's:

Tweet (7/13/10) — I saw the best minds of my generation destroyed by brevity, over-connectedness, emotionally starving for attention, dragging themselves through virtual communities at 3 am, surrounded by stale pizza and neglected dreams, looking for angry meaning, any meaning …

Discussion: Ben Hammersley's return …

Curtis Brainard / CJR:

A Second Chance — How mobile devices can absolve journalism of its original sin: giving away online content — 1 Talk to people who are into mobile reading devices like the Kindle and the iPad, and a scene from the movie Minority Report tends to come up. Tom Cruise, who is on the run from the law, is on a train.

Discussion: news i/o, Romenesko and Kirk LaPointe's …

Jim Romenesko / Romenesko:

Mother Jones reports 125% increase in unique visitors in 2Q — Mother Jones traffic and digital revenue soar to record levels in 2Q 2010 — Mother Joneswhich just won its second National Magazine Award for General Excellence in three yearsreported today that its investigative reporting …

io9:

Author posts her vampire novel online for free — and gets an awesome book deal — Can posting your unpublished novels online for free still lead to a nice book deal, now that the web is saturated with free fiction? It worked for author Marta Acosta, whose young-adult vampire novel will come out from Tor Books.

Discussion: eBookNewser, Techdirt and GalleyCat

Andy Plesser / Beet.TV:

Reducing Buffering for World Cup Viewers, Conviva Managed 200 Million Video Views — Conviva, a California software company which allows video publishers to micromanage bandwidth speeds delivered to individual consumers, has successfully deployed its technology for several global broadcasters for the World Cup, the company said today.

Discussion: PR Newswire and Nielsen Wire

reddit:

This was a triumph. — We're making a note, here: On three separate fronts, reddit gold has emerged as what can only be termed a huge success: We're getting a much-needed cash infusion. We've shown that, despite popular belief, people on the Internet are willing to be supportive if you treat them with honesty and respect.

Discussion: Mashable!, Erictric, Changing Way, Pulse2, TechCrunch, New York Observer and Andy Beal's Marketing Pilgrim

Jeff Israely / Nieman Journalism Lab:

With partners found, figuring out how best to link up — [Jeff Israely, a Time magazine foreign correspondent in Europe, is in the planning stages of a news startup — a “new global news website.” He details his experience as a new news entrepreneur at his site, but he'll occasionally …

Dennis Kneale / CNBC:

Rupert Murdoch Should Break Up News Corp — Rupert Murdoch became one of the great builders of business empires in the 20th century, starting in 1952 with a small family-owned newspaper in Australia and relentlessly adding properties like trinkets on a charm bracelet.

Zeke Turner / New York Observer:

'Darth D'Vorkin' Arrives at Forbes — Highlander V was the last and largest of Malcolm Forbes' yachts. In the '80s, Mr. Forbes would throw parties on the boat for potential advertisers, his friends, captains of industry and politicians. Much like the galleries on the first floor …

Kunur Patel / AdAge:

Kraft Unveils App for Apple's IPad — Food Giant Aims ‘Big Fork, Little Fork’ Utility at Parents in Their 20s and 30s — NEW YORK (AdAge.com) — While much of the buzz around iPads has focused on publishers and their digital magazines, one of the few brand apps on the market sounds like a publishing project, too.

Discussion: iMediaConnection Blog and 5 Blogs Before Lunch

Adam Langer / Publishers Weekly:

Why We Lie — Casting ourselves in fiction: We were a sissy bunch, armed with degrees from liberal arts colleges. — It's probably James Frey's fault. Maybe Laura Albert's, too. We can also blame Margaret Jones, Stephen Barrus, and Norma Bagain. And maybe Daniel James and Clifford Irving for getting the whole thing started.

Discussion: New York Observer and Omnivoracious

Brian Steinberg / AdAge:

How Cisco Got the Spotlight in CNBC News Segments — The Pressure Is on as Marketers Seek Ways Into News Shows — NEW YORK (AdAge.com) — Cisco Systems is enjoying prominent screen time within news programming on the business-news cable channel CNBC, which is using Cisco's TelePresence …

Discussion: Romenesko, BusinessJournalism.org … and Talking Biz News

Matt Saldana / Speakeasy:

Liz Phair: Why I Left My Record Company … Following last week's surprise release of “Funstyle,” an online-only album that vents frustration at the recording industry, rocker Liz Phair has posted an instructive note on her website, titled “How To Like It.” In it, she announces that …

Discussion: New York Magazine

Michael Arrington / TechCrunch:

InMobi Gets $8 Million From Kleiner Perkins And Sherpalo Ventures — InMobi, the largest mobile ad network that hasn't been acquired, has raised another $8 million in funding. The round was led by existing investors Kleiner Perkins Caufield & Byers and Sherpalo Ventures and brings their total raised capital to $15.6 million.

Discussion: MediaNama, MediaPost, paidContent:UK and MediaMemo