Mediagazer: Advanced TV Needs New Math (Michael Manzo/Multichannel)

9:15 AM ET, August 2, 2010

Top News:

Jenna Wortham / New York Times:

Facebook and Twitter's New Rival — By now, plenty of traditional media companies have hopped on the social media bandwagon, pumping out news updates on Facebook and Twitter. — But do those companies have the time and resources to work yet another Web outlet into their daily routine?

Discussion: DealBook and Still Not Going To Do …, more at Techmeme »

Michael Calderone / Yahoo! News:

Fox News gets front row White House seat — The White House Correspondents Association has decided to move Fox News up to the front row in the briefing room, according to sources familiar with the process. — Since veteran journalist Helen Thomas retired, three news organizations—Fox News …

Discussion: BusinessJournalism.org …, Mediaite, Romenesko, Multichannel, TVNewser, New York Magazine and Balloon Juice

Claire Cain Miller / New York Times:

New Site Aims to Connect Reporters and Publicists — There are few professional relationships that seesaw between love and hate more than those of public relations people and journalists. While they provide valuable help to each other at times, they rarely need the same things at the same time.

Discussion: Romenesko and Talking Biz News

Nick Wingfield / Wall Street Journal:

Microsoft Quashed Effort to Boost Online Privacy — The online habits of most people who use the world's dominant Web browser are an open book to advertisers. That wasn't the plan at first. — In early 2008, Microsoft Corp.'s product planners for the Internet Explorer 8. browser intended …

Discussion: paidContent, ReadWriteWeb, Digits and THINQ.co.uk, more at Techmeme »

Brian Steinberg / AdAge:

Why ‘Mad Men’ Has So Little to Do With Advertising — Ratings, Ad Revenue Small, So Focus Is on Overseas Sales, Digital and — Maybe — a Song-and-Dance Revue — ‘Mad Men’ characters Roger Sterling and Don Draper. — NEW YORK (AdAge.com) — On cable's “Mad Men,” characters such as Don Draper …

Discussion: Speakeasy and Multichannel

Howard Kurtz / Washington Post:

In journalism's crossfire culture, everyone gets wounded — The nastiness index keeps on rising, and all of us are getting sullied in the process. — Media outlets, which once merely chronicled this era of hyper-partisanship, now seem to be both the purveyors and often the targets of ugly attacks.

Peter Kafka / MediaMemo:

Inside the New York Times' Paywall Brain — The New York Times (NYT) has announced that it will be putting up an online paywall by the end of the year. And that the paywall will allow users to visit for free a certain number of times per month. And that the paywall will be expensive to build.

Discussion: Churbuck.com

David Carr / New York Times:

The Media Equation: Buzz Bissinger's Full Conversion to Digital — Two years ago, Buzz Bissinger took a stand against digital culture. — A specialist in long-form magazine journalism and the author of “Friday Night Lights,” considered by some to be the best sports book ever written …

Jeremy W. Peters / New York Times:

Editor's Impact Begins With a Capital O — Susan Casey's publishing résumé reflects what one would expect from someone who has chased great white sharks in California, stalked elk in Colorado and tramped the oil-slicked marshlands of Louisiana. Editor of Sports Illustrated Women?

Brian Stelter / New York Times:

Crystal Ball for Couric Is Clouded by CNN's Moves — For years, whenever television fortune-tellers forecast Larry King's eventual replacement, Katie Couric's name was the first to be mentioned: one of the best interviewing jobs on television, and one of the best-known interviewers on television.

Michael Manzo / Multichannel:

Advanced TV Needs New Math — As advanced TV and video platforms gain new capabilities, they also create new opportunities and challenges for measurement. Metrics can support the growth of new platforms by reflecting added value created for consumers, content distributors and advertisers.

Peter Funt / Wall Street Journal:

Customers Will Pay for Online Content — Until Home Box Office emerged in the mid-'70s, the notion that people would pay to watch a television show was unheard of. — Major media companies have finally learned something about whether consumers will pay for content on the Internet …