Mediagazer: Demand Media's IPO: The Google & SEO Aspects (Danny Sullivan/Search Engine Land)

TBD.com making its move into the crowded market of local news — TBD.com — odd name, but let's move on — is a new all-local news Web site that seems to be the answer to a question that no one has really been asking: Do media-saturated Washington and its environs need yet another source …

Discussion: The Solomon Scandals and Romenesko

10 Reasons to Watch Next Week's TBD Launch — For a multimedia site, TBD showed some media savvy, lining up a media briefing today, complete with visuals, numerous staffers and a sampling of local bloggers who've joined the TBD Community Network. — You'll find several good write-ups on TBD today.

Discussion: Nieman Journalism Lab, BuzzMachine, paidContent, Romenesko and New York Observer

Steve Myers / Poynter Online:
Four Key Questions that TBD Could Answer about Online News

Discussion: paidContent

Peter Kafka / MediaMemo:

Here's the Big IPO You've Been Waiting For: Demand Media Files With the SEC — Fun weekend reading for the tech and media set: Demand Media's S-1 filing, the first step it will take on the road to a public offering. — The S-1 doesn't include lots of important information …

Discussion: Beet.TV, Silicon Alley Insider, paidContent, MediaPost, Romenesko and Company Town

Demand Media's IPO: The Google & SEO Aspects — Demand Media has filed for an IPO. The company, known as a content farm to some, produces much of its content on sites like eHow and others in direct response to what it determines people are searching for on the web.

Discussion: CNET News and Brandweek

Peter Kafka / MediaMemo:

Inside the Numbers: How Demand Media Will Pitch a Billion Dollar IPO — Demand Media is a money-losing company. How will it convince Wall Street to value it at a billion dollars or more? — By directing investors' attention to a set of numbers which say it's a very profitable company.

Discussion: AdExchanger.com

Gavin O'Malley / MediaPost:
Demand Media Extends Content Model To Other Publishers, Hearst …

Discussion: GigaOM, Media Week, The Wrap, TechCrunch, Burst Media Company Blog and AdAge

Jim Harper / Wall Street Journal:

It's Modern Trade: Web Users Get as Much as They Give — If you surf the web, congratulations! You are part of the information economy. Data gleaned from your communications and transactions grease the gears of modern commerce. Not everyone is celebrating, of course.

Discussion: Technology Liberation Front and Rough Type

Mike Shields / Mediaweek:

Fox News' Digital Divide — Dominant cable news net's site lags rival CNN.com. Why? — In the cable TV news world, Fox News Channel is a force to be reckoned with. So why does the network continually get its digital clock cleaned—by CNN, of all rivals?

Chris Thilk / AdAge:

Is Hollywood Suffering From Clip Overload? — Studios May Have Unwittingly Created a ‘Freemium’ Model With Extended Looks at Releases — Have you seen the seven or eight extended clips from “The Sorcerer's Apprentice”? Did you watch the seven or eight that were released in advance of “Despicable Me”?

Discussion: NewTeeVee

Brian Stelter / New York Times:

Renewed Interest in Financing Original Web Shows — LOS ANGELES — When Illeana Douglas, long active in independent film, wanted to make a show about a Hollywood actress who becomes a cog in a blue-collar wheel, she turned to the Web and to an unusual ally, Ikea.

Discussion: Mashable!

MG Siegler / TechCrunch:

Nicholas Negroponte: The Physical Book Is Dead In 5 Years — Today at the Techonomy conference in Lake Tahoe, CA, CNBC's Maria Bartiromo sat down with a panel including Bill Joy, Kevin Kelly, Nicholas Negroponte, and Willie Smits. The topic was basically the future of technology.

Discussion: TeleRead and The Next Web, more at Techmeme »

Jeremy W. Peters / New York Times:

The Economist Markets to the Sophisticated — Its fire-engine-red logo peeks out of fashionable handbags and from the back pockets of designer jeans. Bankers read it in first-class seats. Hipsters read it on the subway on their way to work. — It's The Economist.

Tim Carmody / Snarkmarket:

Unemployment Media — I just learned that Chris Meadows, smart writer and one of the most prolific bloggers at e-book site Teleread, was (until very recently) unemployed for sixteen months: … This resonates with me, because I've been unemployed and in need of a new laptop since the end of the summer …

Discussion: Nathan Bransford

Jxpaton / Digital First:

Profit Sharing, Partnerships and Putting Our Communities First — Folks, — We recently finished the 2nd Quarter and the good news is we are ahead of plan and strongly on track to payout Profit Sharing for the year. — As you can see by the chart below, we finished the Quarter …

Mark Brown / Epicenter:

How Google Counted The World's 129 Million Books — In a blog post published this week, search mammoth Google explained the deep and thoroughly elaborate algorithm used by its literary offshoot, Google Books, to count just how many books exist in the world, right now.

Discussion: Brave New World and Publishers Marketplace

Jeffrey A. Trachtenberg / Wall Street Journal:

Mass Paperback Publisher Goes All Digital — As digital books continue to gain market share, one of the country's oldest mass paperback publishers is abandoning its traditional print books and making its titles available in digital format and print-on-demand only.

Mallary Jean Tenore / Poynter Online:

Coffeeshop Newsrooms Yield Stories, Sources, Understanding of Journalism — The next time you visit your favorite coffee shop, consider how it would look if it were transformed into a “news café” — a place where journalists would work on stories and interact with patrons to find ideas …

Discussion: RJI

Michael Learmonth / AdAge:

Universal Pulls Music Videos From MTV.com as Talks Break Down — Vevo Controls Online Distribution Rights to Lady Gaga, and Wants to Dictate Terms — NEW YORK (AdAge.com) — MTV.com is going to have to do without Lady Gaga, Lil Wayne and Justin Bieber and all other Universal Music Group artists due …

Discussion: Variety, CNET News, MediaFile, Speakeasy, New York Magazine and The Wrap

Aaron Cohen / kottke.org:

Kurt Vonnegut's advice to young writers — “Don't use semicolons. They stand for absolutely nothing. They are transvestite hermaphrodites. They are just a way of showing off. To show that you have been to college.” — Did you know Vonnegut's daughter was divorced from Geraldo Rivera in 1974?

Discussion: Terry Heaton's PoMo Blog and New York Magazine

Newsweek:

Farewell, Libraries? — Amazon's report that e-books are outselling hardcovers means book collections—personal and public—are about to get a drastic makeover. — Books vs. E-Books: Click here to read related content — Amazon.com's recent announcement that sales of e-books …

Discussion: TeleRead, Personanondata and ResourceShelf

David Kaplan / paidContent:

WaPo's Online Newspaper Revs Turn Sharply Up, But Ask Later About Newsweek — In its next to last quarter as the owner of Newsweek, the Washington Post Company (NYSE: WPO) isn't releasing details about the magazine's performance in Q2, though it did likely improve slightly based …

Discussion: Romenesko, Washington Post, The Wire, MediaPost, FishbowlNY, On Media's Blog and NetNewsCheck Latest

Dan Kennedy / Media Nation:

Now it's the Times versus Google and Verizon — For now, at least, it looks like the New York Times is doubling down on its report that Google and Verizon are negotiating a deal that would allow Verizon to offer tiered levels of service for content-providers — a deal that would severely undermine the principle of net neutrality.

Discussion: Multichannel, Public Knowledge, The Huffington Post and Slate, more at Techmeme »

Joe Pompeo / Silicon Alley Insider:

Patch Editors Respond To Claims Of Sweatshop-Like Workload — We got a big response to our item yesterday about AOL's rapidly expanding hyperlocal venture, Patch, including some additional insight into what it's like to be a Patch editor, one of whom had said many of them work 70-hour weeks …

Discussion: Romenesko and Media Nation