Mediagazer: The Hedge Fund Ties that Bind Bewkes and Zakaria (Johnnie L. Roberts/The Wrap)

6:55 AM ET, August 23, 2010

Top News:

Why Apple's iTV Will Change Everything — The rumor: Apple will be releasing a revamped/renamed version of their ‘Apple TV’ set-top box, called ‘iTV’. The box will run the Apple iOS (same as the iPhone/iPad), and be priced around $99. — Why will this change everything?

Discussion: Fortune, TUAW, Silicon Alley Insider and Conversion Rater

New York Times:

The Sofa Wars: Plenty to Watch Online, but Viewers Prefer to Pay for Cable — It is a fantasy shared by many Americans: dropping cable television and its fat monthly bills and turning instead to the wide-open frontier of Internet video. — Some are finding that the reality is not that simple.

David Carr / New York Times:

The Media Equation: Time Warner Puts Faith in Its Cross-Platform ‘TV Everywhere’ — For a guy whose world is supposed to be falling apart, Jeffrey Bewkes looks awfully calm. — Sitting in his grand office overlooking Central Park, Mr. Bewkes, the chief executive of Time Warner …

Jenna Wortham / New York Times:
Crowded Field for Bringing Web Video to TVs

Discussion: New York Times

Brooks Barnes / New York Times: Sony's Bet on Sticking With Web Shows

Leo / LOL: The Life of Leo:

Buzz Kill — Something happened tonight that made me question everything I've done with social media since I first joined Twitter in late 2006. — You know me - I'm a complete web whore. I sign up for every site, try every web app, use every service I can find. It's my job, but I also love doing it.

Discussion: The Raw Feed, jasonhiner.com, The Next Web, Collaboration 2.0 Blog, Andy Beard, Stowe Boyd, Snarkmarket, TomsTechBlog.com, LiveSide.net and Howard Owens, more at Techmeme »

Paul Carr / TechCrunch:
Thnks Fr Th Mmrs: The Rise Of Microblogging, The Death Of Posterity

Discussion: The Next Web

Peter Kafka / MediaMemo:

Exclusive: Viacom Digital Boss Greg Clayman Headed to Rupert Murdoch's iPad Newspaper — Rupert Murdoch's iPad-friendly digital newspaper doesn't have a launch date or a name yet, but it is hiring. News Corp. has tapped Greg Clayman, who runs digital distribution for Viacom (VIA) …

Discussion: Guardian, paidContent, The Digital Reader and Electronista

Charlie O'Donnell / This is going to be BIG!:

Product Friday: Monetizing Content is a Product Problem — They say people won't pay for content. They say that paywalls are stupid and that its just not monetizable. — Remember when they said that people wouldn't pay for music? — What Apple proved, and what I suspect is the issue with web content …

Chrystia Freeland / New York Times:

Business Journalism's Image Problem — These are grim days for print journalists: we are the auto workers of the white-collar class, toiling in an industry in structural decline (see: sale of Newsweek for $1). But this summer's best-seller list offers some relief for the world's inky-fingered wretches.

Peter Preston / Guardian:

Tomorrow's media needs to be wired, inspired and for women — Many national newspapers have more male readers than female. But that gap is closing fast, and the success of female-friendly websites like Mail Online are beginning to suggest a clear direction for the future — Sex counts at the newsstand.

Peter S. Goodman / New York Times:

In Case of Emergency: What Not to Do — WHOEVER suggested that all publicity is good publicity clearly never envisioned the wave of catastrophe engulfing high-profile corporations over the last year, laying waste to some of the most meticulously tailored reputations on earth.

Discussion: Rex Hammock's RexBlog.com

Stephen Pritchard / The Observer:

The readers' editor on... the four-letter word conundrum | Stephen Pritchard — They look ugly in print and are often offensive, but sometimes they are necessary — Look away now if you are easily offended. This column is going to deal in foul language and, in accordance with our editorial code …

Russell Adams / Wall Street Journal:

Harman Ready to Become ‘Institution Builder’ at Newsweek — As founder of the stereo-equipment company that bears his name, Sidney Harman turned a $5,000 investment into what is now a $3-billion-a-year business. Now, at 92 years old, he is attempting what may be an even more difficult feat: reviving Newsweek.

Johnnie L. Roberts / The Wrap:

The Hedge Fund Ties that Bind Bewkes and Zakaria — Time Warner CEO Jeff Bewkes and his new symbol of corporate synergy, star journalist Fareed Zakaria, are more than friendly fellow travelers of elite circles that stretch from the Yale trustee board to the Council on Foreign Relations.