Mediagazer: Why I Would Do This — “I feel like I've been sent to the principal's office.” (Arthur S. Brisbane/New York Times)

3:40 PM ET, August 29, 2010

Top News:

Arthur S. Brisbane / New York Times:

Why I Would Do This — “I feel like I've been sent to the principal's office.” — The Times reporter sitting across from me smiled nervously. I hadn't even spoken yet. — Scold, scourge, wreaker of cold justice: apparently, that's what's expected of the public editor.

Discussion: Newsonomics, Mediaite, the nytpicker, J-Source, Knight Digital Media Center … and Kirk LaPointe's …

Sydney Morning Herald:

New era of journalism ahead: Hartigan — Kaaren Morrissey — AAP — Mainstream journalism is on the cusp of the most exciting era ever as an explosion in demand for mobile communications devices drives consumer appetite for news, News Limited chairman John Hartigan says.

Discussion: Kirk LaPointe's … and The Digital Media Test Kitchen

Leena Rao / TechCrunch:

The Fragmented Future Of Mobile Ad Networks — It's no secret that Google, Apple and even RIM want a piece of the $1 billion-and-growing mobile advertising market. The fight over share of ad dollars is even resulting in possible anti-competitive practices.

Discussion: ReveNews

Soaring on a Pig with Bread Wings:

Ben Huh can has reddit? I respond entirely in LOLcat photos … You may've heard this news about Ben Huh offering to buy reddit from Conde Nast. I've been getting a lot of questions about my thoughts on the matter. — Frankly, this isn't the first offer to buy reddit I've heard, but it's the first public one.

Discussion: TechFlash, The Next Web, VentureBeat, TechCrunch and Runnin' Scared, more at Techmeme »

Steve Outing:

ThankThis: Donate $ without spending $ — I've been in touch with Twixa.com and its CEO, Kurt Huang, for some time while he and his team have been developing a new revenue widget for online publishers. You can see it on this post, next to the Tweetmeme ("Retweet") button at right: ThankThis.

Mary Madden / Pew Internet:

Older Adults and Social Media — While social media use has grown dramatically across all age groups, older users have been especially enthusiastic over the past year about embracing new networking tools. Social networking use among internet users ages 50 and older nearly doubled—from 22% in April 2009 to 42% in May 2010.

Discussion: PC World, paidContent, PC Magazine, ReadWriteWeb and Kirk LaPointe's …

The Independent:

The internet comes of age: Meet the tweeny bloggers — Children as young as three are firing up their laptops and connecting, says Susie Mesure — They are the Generation Net, whose toddler years have spawned countless mummy blogs, whether they liked it or not. Now, they're getting their own back.

Jenna Wortham / Bits:

SideReel Tracks TV Shows Online, Wherever They Are — For those who take the plunge and cancel their cable or satellite subscriptions, there's certainly no shortage of television shows and movies to watch online. The trick is finding it all. — There are a handful of Web sites that are vying …

Marshall Kirkpatrick / ReadWriteWeb:

RIP Breaking News Online App: You Were the Best Way to Get News Fast — One year ago this month, the best iPhone app for finding out what's happening around the world, fast, launched to the public. Breaking News Online (BNO), the incredible team lead by Dutch then-teenager Michael van Poppel …

Discussion: paidContent

Robert Andrews / paidContent:

BBC iPlayer Should Work For Brits Abroad, Global Version ‘Within A Year’ — BBC director-general Mark Thompson has committed the corporation to making its iPlayer VOD service available to UK license payers whilst traveling overseas. — In his MacTaggart Lecture to the MediaGuardian Edinburgh …

Discussion: Media Week, paidContent:UK, BBC Press Office, Guardian and The Next Web

Ken Doctor / Newsonomics:

USAT: It's (About) Time for the Next Re-Invention — You remember USA Today's innovation? In 1982, it zagged when others were zigging. The brilliance of Al Neuharth's vision was several-fold: — Most importantly, it focused on audience. An audience not attached to any particular local geography …

Wayne Friedman / MediaPost:

Will Digital Entities Want To Play In The Big-Budgeted TV Game? — Where does one market TV shows in the new digital age? Do you need a big-branded network like HBO or NBC to power up pricey TV dramas and other programs, or will these traditional “brands” come to an end? Will YouTube, Twitter and Facebook be enough?