Mediagazer: The Fragmented Future Of Mobile Ad Networks (Leena Rao/TechCrunch)

8:00 AM ET, August 30, 2010

Top News:

Google plans pay-per-view films — Google's YouTube video site is in negotiations with Hollywood's leading movie studios to launch a global pay-per-view video service by the end of 2010, putting it head-to-head with Apple in the race to dominate the digital distribution of film and television content

Discussion: NewTeeVee, CNET News, 9 to 5 Mac, Gizmodo, ReadWriteWeb, Electronista, BlogsDNA, VentureBeat, TechCrunch, Neowin.net, Mashable!, DailyFinance, Fast Company, Ars Technica, Pocket-lint, Engadget and Tech Trader Daily, more at Techmeme »

Marisa Guthrie / Broadcasting & Cable:

‘Modern Family,’ ‘Mad Men’ Take Top Emmy Honors — ABC freshman sitcom snags best comedy Emmy, displacing ‘30 Rock;’ ‘Mad Men’ wins third consecutive drama Emmy — It was Modern Family's night at the 62nd Primetime Emmy Awards. And the freshman show's raft of awards …

Discussion: Multichannel, Hollywood Reporter, blogs.tampabay.com, The Daily Beast, The Wrap and Speakeasy

Staci D. Kramer / paidContent:

Jimmy Fallon Hits A Couple Of Emmy Home Runs That NBC.com Can't Replay — Another odd chapter in NBC's mixed viral video history: it can't post two of the clips that have the best chance of catching on from the 2010 Emmys. Host Jimmy Fallon knocked it out of the park with an energetic Glee-esque opener …

Discussion: The Wrap, Mediaite, Best Week Ever, NY Daily News, Associated Press, Hollywood Reporter and The Daily Beast

Bobbie Johnson / Guardian:

Long-form journalism starts a new chapter — With the help of Twitter and sites such as Long Form and The Awl, longer articles are finding a new lease of life as people take the time to find and read them — Everybody's got it in for the web this summer.

Mathew Ingram / GigaOm:

Let a Thousand Personalized Newspapers Bloom — I wrote recently about Paper.li, a service from a Swiss company called Small Rivers, which pulls in your Twitter stream and extracts any links that have been shared by those you follow, and then displays those links in a newspaper-style format …

Discussion: NevilleHobson.com

Howard Kurtz / Washington Post:

Thinner Time magazine still manages to stand out — Rick Stengel may have his shoulder in a sling, but when it comes to the newsmagazine wars, he's the last man standing. — The reason, says Time's managing editor, is that “we saw what was coming. We wanted to fix the roof when the sun was shining.”

Wall Street Journal:

Comcast Gets Static on Net TV — The Justice Department is focusing in on how Comcast Corp.'s bid to purchase control of General Electric Co.'s NBC Universal television and movie unit could affect the emerging Internet video market, people familiar with the matter say.

Frédéric Filloux / Monday Note:

A Toolkit for the Cognitive Container — We now live in an apps world. “The web is dead” shouts Chris Anderson, Wired's editor-in-chief. To make his point, he teamed up with Michael Wolff, a Vanity Fair writer. According his latest theory, the internet is taken over by mobile applications …

Discussion: Eamonn Fitzgerald's Rainy Day

Reuters:

Online video key to Disney, Time Warner Cable row — * TW Cable wants comparable deals to Disney-Apple talks — * TW Cable balks at payment for ESPN3.com — The growing availability of popular TV shows on the Web is at the heart of ongoing contentious programming fee negotiations between Walt Disney Co …

Discussion: Multichannel News, New York Post and Shelly Palmer

New York Times:

Retargeting Ads Follow Surfers to Other Sites — The shoes that Julie Matlin recently saw on Zappos.com were kind of cute, or so she thought. But Ms. Matlin wasn't ready to buy and left the site. — Then the shoes started to follow her everywhere she went online.

Discussion: Kirk LaPointe's …

Dan Nosowitz / Fast Company:

Latest Victim of the Internet: The Oxford English Dictionary — The Oxford English Dictionary, currently a 20 volume, 750-pound monstrosity, has been the authoritive word on the words of the English language for 126 years. The OED3, the first new edition since 1989, may also be the first to forgo print entirely, reports the AP.

Discussion: Telegraph, Associated Press, The Independent, HeraldSun, Toronto Sun, Pocket-lint, Guardian, New York Magazine and ResourceShelf

Keach Hagey / The Politico:

Just like old Times? — If the proposed sale of the Washington Times goes through, it will represent the return of the paper's old guard, ousted by the current owner last autumn in a bitter family dispute. — Tens of millions of dollars in subsidies from the other businesses of its founder …