Mediagazer: Technology at heart of publishers' strategy (Nick Clark/The Independent)

5:25 AM ET, September 27, 2010

Top News:

Michael Learmonth / AdAge:

Forbes' New Advertising Pitch: Wanna Buy a Blog? — The Revenue Side of DVorkin's AdVoice Model Means Advertisers Publish Under Company's Banner — NEW YORK (AdAge.com) — When Forbes bought blogging startup True/Slant, it got a familiar face in True/Slant CEO and former Forbes editor Lewis DVorkin …

Discussion: Felix Salmon, Talking Biz News and AdPulp

Michael Idov / New York Magazine:

The Demon Blogger of Fleet Street — Nick Denton cast himself as a media outsider. That's how he made it inside. — Nick Denton has built a panopticon. From his living-room window, he can all but see his favorite table at Balthazar, and his favorite table at Balthazar is picked …

Discussion: Spiersblr

Jo Tuckman / Guardian:

Twitter feeds and blogs tell hidden story of Mexico's drug wars — • Death threats and murders silence traditional reports — • Catalogue of horror posted by bloggers and on Twitter — A small army of bloggers and tweeters is filling the gaps left by traditional media in Mexico …

Russell Adams / Wall Street Journal:

Literary Icon in New Era — New Yorker Launches on iPad Tablet, Adds to Pressure on Apple for Subscriptions — The New Yorker is launching an iPad version of the magazine Monday, in a significant test of an iconic, old-media brand's efforts to refashion itself for the tablet-computer age.

Johnnie L. Roberts / The Wrap:

Steve Burke Replacing Zucker Atop NBCU — Steve Burke, Comcast chief operating officer and a onetime executive star at Disney, will become CEO of NBC Universal once federal regulators approve the cable TV giant's $30-billion proposal to control the content company.

Discussion: Multichannel, Business Wire, MediaMemo, AdAge, paidContent, Media Decoder, From Inside the Box, rbr.com and Variety

Simon Dumenco / AdAge:

Three Truths About the Media Future — Including the End of Rupert Murdoch — Plus: Magazines Are Making a Comeback and VCs Might Be Getting Desperate — 1. This really might be The End of Rupert Murdoch — but not for the reasons you might think. — Imagine if a reporter …

Terry Heaton / Terry Heaton's PoMo Blog:

Killing the Golden Goose, a modern media parable — Local media websites regularly employ tactics that put revenue above users, and this is a much bigger deal than we realize. — Let's review. Local media, feeling the disruption to its core business, reaches out into the Web for new revenue opportunities.

Discussion: Kirk LaPointe's …

MG Siegler / TechCrunch:

Why Did VideoEgg Buy Six Apart? To Create A New Modern Media Empire, Says CEO — “The rules of media have completely been broken,” according to Say Media CEO Matt Sanchez. Because we're no longer living in a world where print media is sold on a newstand and video media …

Mark Hendrickson / Ursus Rex:

How to Pitch A Tech Blogger — I've been asked privately quite a few times over the last couple of years how one should pitch their startup to a tech blog like TechCrunch, GigaOm, VentureBeat or ReadWriteWeb. So I've decided (quite selfishly) to write a post about the subject instead of repeating myself or re-forwarding emails.

Bradley Johnson / AdAge:

100 Leading Media Companies — Revenue Is Seeing Single-Digit Growth This Year Following 2009's 3.8% Decline. So Just Where's the Money? — Tweet — 1. Based on first-half 2010 revenue trends. — CHICAGO (AdAge.com) — Need proof that the media recession is over?

Discussion: New York Post

AdAge:

AP Circular App Coming to Help Print Compete With Online Coupons — After the Web Cost Them Classifieds, Newspapers Don't Want to Lose Important Revenue Source — NEW YORK (AdAge.com) — The Associated Press is developing an app it hopes will help newspapers keep their hands on a key source …

Nick Clark / The Independent:

Technology at heart of publishers' strategy — Publishers in the UK are looking to mobile phones and iPad-style devices to help transform their digital operations next year, saying emerging technologies were at the “heart of their business development plans”.