Mediagazer: Promoted Promotions (Cpen/Twitter Blog)

4:05 AM ET, October 5, 2010

Top News:

newtwitterceo — By all accounts Twitter is on a roll. We've redesigned our web site to great user feedback. Our user and usage numbers are growing at a rapid clip all around the world. We've launched an early, but successful, monetization effort. And, many top engineers …

Ambarish Kenghe / The Official Google Blog:

Here comes Google TV — (Cross-posted from the Google TV Blog) — It's been almost five months since we introduced Google TV to the world at Google I/O, and today we're happy to give you an update on our progress. For those who haven't yet heard of it, Google TV is a new way to think about TV …

Staci D. Kramer / paidContent:
Google TV Readies For Launch; Deals With HBO, Turner, NBA, CNBC, Etc.

Discussion: AdAge, NewTeeVee, Gizmodo, Macworld, Variety, Multichannel and Talking Biz News, more at Techmeme »

Brian Stelter / New York Times:

With Tagline, MSNBC Embraces a Political Identity — MSNBC, once the also-ran but now the No. 2 cable news channel, has a new tagline that embraces its progressive political identity. — The tagline, “Lean Forward,” will be publicly unveiled Tuesday, opening a planned …

Discussion: B&C, Inside Cable News, New York Observer and The Huffington Post

Cpen / Twitter Blog:

Promoted Promotions — When we launched Promoted Tweets back in April, we said that we would be doing lots of experimenting and iterating, as is typical with everything else at Twitter. Since then, we've done and learned a lot - such as adding Promoted Trends to our suite of Promoted Products …

Discussion: MediaMemo, ReadWriteWeb, TechCrunch, the Econsultancy blog, The Next Web, Boy Genius Report, VentureBeat, Silicon Alley Insider, Lost Remote and Search Engine Land, more at Techmeme »

Peter Kafka / MediaMemo:

Online Ad Business Hopes a Logo Will Fend Off Feds, Privacy Problems — If the Web ad business really wanted to put an end to its simmering privacy problem, it could do so with one step: Make behavioral advertising opt-in only. — Which means it would allow publishers …

Discussion: paidContent

Tanzina Vega / New York Times:
Ad Group Unveils Plan to Improve Web Privacy

Discussion: AdAge, MediaPost, PC World, AdExchanger.com, Digits, paidContent and ClickZ

Nikki Finke / Deadline.com:

Michael Ausiello Exits EW And Joins MMC — ADVISORY: I'm a huge fan of Michael Ausiello. More importantly, this is huge news for Deadline's parent company MMC and huge news for Deadline as well. Here's why: First, MMC is now going to own online TV reporting both in terms of trade stories …

Discussion: Gawker

Dylan Stableford / The Wrap: Journalism in Trouble? You Can't Tell by the Super-Salaries

Megan Garber / Nieman Journalism Lab:

A movie with its own backchannel: How “The Social Network” shows our reweaving of conversations — Many of the big-time reviews of The Social Network have focused on the film's characterization of Mark Zuckerberg, “the youngest billionaire in the world.” Is he an evil genius — or simply a genius?

Discussion: /Film, The Big Picture, The New Yorker Blog, The Atlantic Wire, Silicon Alley Insider and New York Times

John Schwartz / New York Times:
No Stopping Movie View of Mark Zuckerberg

Discussion: Scott Rosenberg's Wordyard, Hollywood Reporter, Reuters, Vanity Fair, blogs.independent.co.uk, MTV Movies Blog, Gawker, Jezebel, Company Town, The Daily Beast and The Huffington Post

John Borthwick / Silicon Alley Insider:

TechCrunch Elevates Bloggers From Passive Writers To Active, Engaged Speakers — There was a discussion on the Gillmor Gang last Friday that I wanted to flesh out a bit. The topic was the sale of TechCrunch to AOL. Much of the talk on the Web and some of it on the Gang centered on TechCrunch as a media property.

Discussion: NoahBrier.com, THINK / Musings and parislemon

Zeke Turner / New York Observer:

Michael Freidson Leaving ‘Time Out New York’ — Time Out New York editor-in-chief Michael Freidson is leaving the magazine for a job in London. Mr. Freidson told The Obsever this afternoon that he had not been looking for a new job, but when another company approached him he couldn't turn down the chance to live abroad.

Discussion: FishbowlNY

Christopher K. Hepp / Philly.com:

Final newspaper contracts reached — The new owners of the Philadelphia Inquirer and Daily News have reached new contracts with the last two of the newspapers' 16 unions, clearing the final impediments to a smooth transfer of the publications this week. — The papers' drivers …

Discussion: Romenesko

Robert Hernandez / Online Journalism Review:

Two new social media tools to watch for use in Web journalism — By Robert Hernandez: Think about it. Two or three years ago most people had never heard of Facebook. Tweets still mainly were owned by birds, not limited to 140 characters. FourSquare was some vague game from elementary school.

C.W. Anderson / Nieman Journalism Lab:

Why diversity turns into conformity in online news: An interview with comm scholar Pablo Boczkowski — If you talk to any of the number of young academics who occasionally contribute to the Lab, it's likely the name Pablo Boczkowski will come up sooner rather than later.

Seattle PostGlobe:

Former P-I columnist Mike Lewis out from behind the bar, onward toward Patch — When I last checked in with former Seattle P-I columnist Mike Lewis, he was spending most of his time pouring drinks and growing business at the Streamline Tavern, the Lower Queen Anne bar he purchased with three partners last year.

Discussion: BrauBlog

NPR:

Jon Stewart: The Most Trusted Name In Fake News — On Oct. 30, comedians Jon Stewart and Stephen Colbert will host dueling rallies on the National Mall. Called “The Rally to Restore Sanity” and the “March to Keep Fear Alive,” respectively, the two rallies closely mimic Glenn Beck's recent …

Discussion: Romenesko and blogs.tampabay.com

Andy Plesser / Beet.TV:

Dailymotion Boosts Content Discovery with New “Hubs” — PARIS — Dailymotion, the big global video sharing site, has been developing tools for content discovery including “hubs,” areas of content around themes and personal interest. — Grandin Donovan, Product Manager, explain the development of tools around content discovery.

Nicholas Carlson / Silicon Alley Insider:

The New York Observer Is Close To Buying Dealbreaker, But Bess Levin Is Holding Everybody Hostage — Jared Kushner's newspaper, The New York Observer, is close to buying Breaking Media's Wall Street gossip blog, Dealbreaker. In fact, a source close to the deal tells us people at both companies describe it as “done.”

Discussion: Felix Salmon, DealBook, Romenesko and Gawker

rbr.com:

CBS selling $600 million in new bonds — CBS Corporation is doing some reworking of its balance sheet. As it announced a tender to buy back $250 million of its outstanding debt due in 2012, it is also selling $600 million of new bonds that won't come due until future decades.

Discussion: Company Town

Alessandra Stanley / New York Times:

‘Recovering’ Politician, Aspiring ... ? — The ickiness factor of “Parker Spitzer” may subside, but the first glimpse of CNN's latest offering on Monday was hard to watch. Former Gov. Eliot Spitzer of New York and the conservative syndicated columnist Kathleen Parker playfully …

Discussion: Guardian, Ron Simon … and Ypulse

Jason Deans / Guardian:

Top Gear's The Stig: BBC injunction denied as identity ‘had been revealed’ — Judge says former Top Gear driver's publication of book could not be blocked as his identity was disclosed in the media — The BBC was not granted an injunction blocking the autobiography by the man who was Top Gear's …