Mediagazer: Final newspaper contracts reached (Christopher K. Hepp/Philly.com)

11:25 PM ET, October 4, 2010

Top News:

newtwitterceo — By all accounts Twitter is on a roll. We've redesigned our web site to great user feedback. Our user and usage numbers are growing at a rapid clip all around the world. We've launched an early, but successful, monetization effort. And, many top engineers …

Ambarish Kenghe / The Official Google Blog:

Here comes Google TV — (Cross-posted from the Google TV Blog) — It's been almost five months since we introduced Google TV to the world at Google I/O, and today we're happy to give you an update on our progress. For those who haven't yet heard of it, Google TV is a new way to think about TV …

Discussion: Twitter Blog, New York Times, Armchair Commentary, Pandora, CNBC, CrunchGear, The Official Netflix Blog, USA Today, Facebook, the blip.tv blog, The Corsair, ReadWriteWeb, MediaFile and WebNewser, more at Techmeme »

Staci D. Kramer / paidContent:
Google TV Readies For Launch; Deals With HBO, Turner, NBA, CNBC, Etc.

Discussion: VEVO, NetNewsCheck Latest, AdAge, NewTeeVee, Variety, Multichannel and Talking Biz News, more at Techmeme »

Megan Garber / Nieman Journalism Lab:

A movie with its own backchannel: How “The Social Network” shows our reweaving of conversations — Many of the big-time reviews of The Social Network have focused on the film's characterization of Mark Zuckerberg, “the youngest billionaire in the world.” Is he an evil genius — or simply a genius?

Discussion: The Big Picture, /Film, The Atlantic Wire, The New Yorker Blog and Silicon Alley Insider

David Carr / New York Times:
Film Version of Zuckerberg Divides Generations

Discussion: The Awl, ArtsBeat, Reuters, Vanity Fair, Gawker, The Daily Beast, The Huffington Post, In Contention, The Rumpus.net, All Facebook, TBD All News, Fast Company and From 416 to 905, more at Techmeme »

John Schwartz / New York Times:
No Stopping Movie View of Mark Zuckerberg

Discussion: Scott Rosenberg's Wordyard, MTV Movies Blog, Hollywood Reporter, Jezebel, Company Town, OK! Magazine, Computerworld, The Daily Caller and The Huffington Post

Brian Stelter / New York Times:

With Tagline, MSNBC Embraces a Political Identity — MSNBC, once the also-ran but now the No. 2 cable news channel, has a new tagline that embraces its progressive political identity. — The tagline, “Lean Forward,” will be publicly unveiled Tuesday, opening a planned …

Discussion: The Huffington Post, Inside Cable News and New York Observer

Peter Kafka / MediaMemo:

Here's a Story About Rupert Murdoch, the New York Post and Michael Wolff — In the trade, this is called a buried lede: At the bottom of today's item about media bomb-thrower Michael Wolff's new gig at AdWeek Media Group, the New York Times tells us something really interesting.

Discussion: Romenesko

Tim Arango / Media Decoder:
Michael Wolff to Lead a Stable of Trade Magazines

Discussion: AdPulp, The Wrap, FishbowlNY, MinOnline, Gawker, New York Observer, DailyFinance, Romenesko and The Wire

Cpen / Twitter Blog:

Promoted Promotions — When we launched Promoted Tweets back in April, we said that we would be doing lots of experimenting and iterating, as is typical with everything else at Twitter. Since then, we've done and learned a lot - such as adding Promoted Trends to our suite of Promoted Products …

Discussion: MediaMemo, TechCrunch, ReadWriteWeb, Silicon Alley Insider, VentureBeat, Lost Remote and Search Engine Land, more at Techmeme »

Nicholas Carlson / Silicon Alley Insider:

The New York Observer Is Close To Buying Dealbreaker, But Bess Levin Is Holding Everybody Hostage — Jared Kushner's newspaper, The New York Observer, is close to buying Breaking Media's Wall Street gossip blog, Dealbreaker. In fact, a source close to the deal tells us people at both companies describe it as “done.”

Discussion: Felix Salmon, DealBook and Romenesko

NPR:

Jon Stewart: The Most Trusted Name In Fake News — On Oct. 30, comedians Jon Stewart and Stephen Colbert will host dueling rallies on the National Mall. Called “The Rally to Restore Sanity” and the “March to Keep Fear Alive,” respectively, the two rallies closely mimic Glenn Beck's recent …

Discussion: blogs.tampabay.com and Romenesko

Peter Kafka / MediaMemo:

Online Ad Business Hopes a Logo Will Fend Off Feds, Privacy Problems — If the Web ad business really wanted to put an end to its simmering privacy problem, it could do so with one step: Make behavioral advertising opt-in only. — Which means it would allow publishers …

Discussion: paidContent and MediaPost

Andy Plesser / Beet.TV:

Dailymotion Boosts Content Discovery with New “Hubs” — PARIS — Dailymotion, the big global video sharing site, has been developing tools for content discovery including “hubs,” areas of content around themes and personal interest. — Grandin Donovan, Product Manager, explain the development of tools around content discovery.

Jason Deans / Guardian:

Top Gear's The Stig: BBC injunction denied as identity ‘had been revealed’ — Judge says former Top Gear driver's publication of book could not be blocked as his identity was disclosed in the media — The BBC was not granted an injunction blocking the autobiography by the man who was Top Gear's …

Zeke Turner / New York Observer:

Michael Freidson Leaving ‘Time Out New York’ — Time Out New York editor-in-chief Michael Freidson is leaving the magazine for a job in London. Mr. Freidson told The Obsever this afternoon that he had not been looking for a new job, but when another company approached him he couldn't turn down the chance to live abroad.

Discussion: FishbowlNY

C.W. Anderson / Nieman Journalism Lab:

Why diversity turns into conformity in online news: An interview with comm scholar Pablo Boczkowski — If you talk to any of the number of young academics who occasionally contribute to the Lab, it's likely the name Pablo Boczkowski will come up sooner rather than later.

Robert Hernandez / Online Journalism Review:

Two new social media tools to watch for use in Web journalism — By Robert Hernandez: Think about it. Two or three years ago most people had never heard of Facebook. Tweets still mainly were owned by birds, not limited to 140 characters. FourSquare was some vague game from elementary school.

Christopher K. Hepp / Philly.com:

Final newspaper contracts reached — The new owners of the Philadelphia Inquirer and Daily News have reached new contracts with the last two of the newspapers' 16 unions, clearing the final impediments to a smooth transfer of the publications this week. — The papers' drivers …

Discussion: Romenesko

Mark Sweney / Guardian:

Fremantle takes majority stake in @radical.media — The decision to buy part of the US-based production business is a diversification of revenue sources — Fremantle Media has taken a majority stake in US-based branded programming producer @radical.media, the production business behind …

Discussion: Variety

Nikki Finke / Deadline.com:

Michael Ausiello Exits EW And Joins MMC — ADVISORY: I'm a huge fan of Michael Ausiello. More importantly, this is huge news for Deadline's parent company MMC and huge news for Deadline as well. Here's why: First, MMC is now going to own online TV reporting both in terms of trade stories …

Discussion: Gawker

Tanzina Vega / New York Times:

Ad Group Unveils Plan to Improve Web Privacy — As the debate around online privacy and advertiser access to users' data continues, a group of the advertising industry's largest trade organizations was to announce on Monday the details of a self-regulatory program that would allow users …

Discussion: AdAge, PC World, AdExchanger.com and Digits

Brian Steinberg / AdAge:

NBC Universal Invests in Addressable-Ad Concern Invidi — NBCU Wants to “Test” Future Models as Ad Business Grows Complex — NEW YORK (AdAge.com) — NBC Universal has made a strategic investment in Invidi Technologies Corp., a company that has developed software that enables marketers …

MIJE.org:

NAHJ Clams Up on Rick Sanchez Firing — Others Compare Lou Dobbs' Fate, Assess Racism Claim — Others Compare Lou Dobbs' Fate, Assess Racism Claim — The board of directors of the National Association of Hispanic Journalists has decided not to comment on CNN's firing of anchor Rick Sanchez …