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5:00 PM ET, October 9, 2010

Mediagazer

 Top News: 
Mathew Ingram / GigaOM:
Too Many Magazine Apps Are Still Walled Gardens  —  When Wired launched its magazine app for the iPad in May, it got a wave of publicity — in part because it was the first, and also because it released a gee-whiz video pointing out how the ads actually moved, and so on.
Discussion: paidContent and Folio
Michael Geist Blog:
CBC Bans Use of Creative Commons Music on Podcasts  —  The producers of the popular CBC radio show Spark have revealed (see the comments) that the public broadcaster has banned programs from using Creative Commons licenced music on podcasts.  The decision is apparently the result of restrictions …
Discussion: TeleRead, Techdirt and J-Source
Rachel McAthy / Journalism.co.uk:
WEFHamburg: One in five journalists lack ‘essential’ multimedia skills, suggests Poynter research  —  One in five journalists still do not have “essential” multimedia skills and news organisations need to do more to motivate staff, the researchers behind a Poynter Institute News University study said today.
Erick Schonfeld / TechCrunch:
Video Ad And Analytics Startup TubeMogul Takes $10 Million In VC Funding  —  Video advertising and analytics startup TubeMogul closed a $10 million Series B financing.  The round was led by Foundation Capital, with existing investors Trinity Ventures and Knight's Bridge Capital Partners …
Robert Andrews / paidContent:
Economist Taking Intelligent Life To U.S. On iPad Only  —  In a sign that online distribution to tablets can take printed publications in to territories that were previously unreachable, The Economist is overcoming a distribution bottleneck by taking its Intelligent Life quarterly to the U.S. on iPad only.
Discussion: Poynter Online, Gizmodo and WebNewser
Lauren Kirchner / CJR:
Groupon's Style Guide to Humor Writing  —  Groupon is a deal-of-the-day subscription service that's been getting attention for its power to sell anything from yoga classes to Flip cams incredibly quickly.  The site takes half of the revenue from each sale, but sellers are willing …
Discussion: The Praized Blog
Greg Sandoval / Media Maverick:
Spotify crashes into Apple on way to U.S.  —  These are some swinging Swedes, the guys at Spotify.  —  Founded in Stockholm in 2006, Spotify is is an online streaming music service that has already conquered Europe with the help of a revolutionary desktop service and now desperately wants to make the jump to the United States.
Laura Oliver / Journalism.co.uk:
WEFHamburg: NewsCloud sets its sights on communities of connected readers  —  When a news website says it's interactive, what does it mean?  It must be more than adding the ability to comment on articles, or pumping RSS feeds out via Twitter or a Facebook page.
Mallary Jean Tenore / Poynter Online:
How to Turn a Student Journalism Project into a National Story  —  Many journalism students hope to break some news with their class projects and get attention beyond the university.  This hope recently became a reality for 11 students after The Washington Post and msnbc.com decided …
Choire / The Awl:
Of 16 ‘Observer’ Departures in the Last Year, 12 Were Women or Gay Men  —  75% of the editorial staffers whose careers at the New York Observer predate the current editor that have since departed the paper are women or gay men.  The current editor, Kyle Pope, was hired eleven months ago.
Discussion: Gawker and New York Magazine
Justin Ellis / Nieman Journalism Lab:
Twitter data lets NPR glimpse a future of app-loving news junkies  —  Conventional wisdom tells us that if you hook up your website to Twitter and/or Facebook you should see some increase in online traffic.  —  But beyond more eyeballs and pageviews, what's the value of all those followers and “likes” to a media organization?
Discussion: WebNewser
Robert Fortner / CJR:
The Web Grows Wider  —  Gates Foundation partnerships with the Guardian and ABC News further complicate global health coverage … The independence of the Guardian's global health journalism has a new guarantor: the Bill & Melinda Gates Foundation.  The Manchester, U.K.-based paper recently announced …
Laura Oliver / Journalism.co.uk:
WEFHamburg: Invest in a more human side, Zeit online editor tells Google  —  Google needs to invest in a more human side to its business to work with news providers and publishers, a leading German newspaper website editor said today.  —  Speaking at the World Editors' Forum in Hamburg …
 
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 Sponsor Posts: 
Say Media / Say Daily:
Brand Publishing Just Keeps Getting Better  —  Native ads and custom content are here to stay but some advertisers are also going all in and creating their own slick digital magazines.
AdExchanger:
Salesforce Integrates More Of ExactTarget, But Paid Media Still A Hobby  —  Memo to marketing industry observers waiting for ad tech to merge with marketing tech: It's probably safe to go make popcorn, as this could take a while.
Search Marketing Expo News:
100 Internet Marketing Experts Speaking at SMX in NYC  —  More than 100 of the world's most knowledgeable internet marketers will present at Search Marketing Expo - SMX East, September 30 - October 2 in New York City.
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