Mediagazer: Engagement: Where does revenue fit in the equation? (Lois Beckett/Nieman Journalism Lab)

6:50 AM ET, October 29, 2010

Top News:

Jeff Bercovici / Mixed Media:

Behind Gawker's Christine O'Donnell ‘One-Night Stand’ Story — Christine O'Donnell. Image by Getty Images North America via @daylife — Gawker has proven yet again that the journalist's pen is sometimes most effective when it's writing out a check. — The Nick Denton-owned gossip site scored …

Michael Calderone / Yahoo! News:

Gawker editor defends anonymous O'Donnell post — Gawker was convicted Thursday in the court of Twitter opinion. The charges: misogyny and reckless link-baiting. — “Today, we are all Christine O'Donnell,” wrote Salon's Justin Elliott. — He was one of several journalists and bloggers …

Discussion: Romenesko, The First Post, Runnin' Scared, The Spy Report, Hot Air and FrumForum

Ryan Lawler / NewTeeVee:

YouTube Won't Fix Google TV's Content Problems — Updated. There's been an interesting development in the recent Google TV saga, in which the search giant has shifted responsibility for the new TV operating system into its YouTube division, according to a report the SF Chronicle.

Discussion: GigaOM, more at Techmeme »

James Temple / San Francisco Chronicle:
Google shifts TV effort to YouTube

Discussion: VentureBeat, The Wire, TechCrunch, CrunchGear, MediaPost, Fast Company and Electronista

Brian Steinberg / AdAge:

To Hype ‘Conan’ on TV, Conan Takes to Web — Diet Coke to Sponsor Online ‘Triple Simulcast’ of Mr. O'Brien's Warm-Up — NEW YORK (AdAge.com) — Before Conan O'Brien takes to TBS to launch his new program on Nov. 8, he'll appear online to hype the new effort, in a brief video feature sponsored by Coca-Cola's Diet Coke.

Discussion: Multichannel, The Wrap and Vanity Fair

Bill Carter / Vanity Fair:
The Unsocial Network — Plunging ratings. Tense negotiations.

Discussion: Mediaite and The Corsair

Jeremy W. Peters / Media Decoder:

Condé Nast Moves One Executive Out, Another Up — Carol Smith, the former Elle brand chief who made waves in the publishing industry this spring when she jumped ship for Condé Nast, is leaving, saying her partnership with the company was not the right fit.

Discussion: Speakeasy and MinOnline

Lois Beckett / Nieman Journalism Lab:

Engagement: Where does revenue fit in the equation? — Our post earlier this week about philly.com's seven-part equation to measure user engagement has sparked a lively debate in the comments. The central question: Should a news site's engagement equation factor in revenue? If so, how?

Choire Sicha / The Awl:

The Campaign That Put a Book at #1 on Amazon, Beating out Glenn Beck — This week, David Malki (who makes his living doing comics on the Internet) and friends self-published an anthology, called Machine of Death. It was self-published, in part, because traditional publishers didn't like that it didn't have any “names” in it.

Discussion: Wondermark and The Atlantic Wire

Mathew Ingram / GigaOM:

Search Ads Are a Hammer, But Not Everything is a Nail — Search-related keyword advertising is a multibillion-dollar industry for a reason — because it is extremely good at converting people who are searching for information into shoppers who want to buy something.

Discussion: the Econsultancy blog, Jonathan Mendez's Blog and VentureBeat

Staci D. Kramer / paidContent:

Updated: Ex-ABCNews.com Head Dube Joins AOL As SVP-GM AOL News & Info — AOL (NYSE: AOL) media chief David Eun said he was serious about AOL's journalism. Following a spate of editorial departures, Eun who left as VP of ABCNews.com over the summer with a voluntary buyout during that group's re-org …

Discussion: MediaFile, WebNewser and Romenesko

Dan Frommer / The Wire:
AOL News Has A New Boss: Ex-ABC News Exec Jon Dube

Discussion: AOL Corp, FishbowlNY, New York Observer and Lost Remote

Jon Friedman / MarketWatch:

Jon Stewart: America's anchor-in-waiting — Commentary: The Most Trusted Name in ... something or other — NEW YORK (MarketWatch) — Comedy Central's Jon Stewart will be the first person to tell you, again, that he is an entertainer, not a journalist. Therefore, he can't qualify …

Joel Meares / CJR:

Keeping Up With Chuck Todd — “I'm in a business where I'm not allowed to miss right now” — It's 6:50 a.m. on a drizzling New York morning and Chuck Todd is standing behind a wall on the cluttered Today Show set, safely out of shot as he waits to talk America's early risers through the upcoming day in politics.

Andrew Edgecliffe-Johnson / Financial Times:

NY Times confident ahead of new era — At times over the past two years, the New York Times has seemed to be a bastion under siege. A gruelling advertising recession, coupled with continued pressure on newspapers from digital alternatives, compelled it to take a $250m loan in January 2009 from Carlos Slim …

Discussion: Guardian

MediaShift:

How the Tea Party Utilized Digital Media to Gain Power — The biggest story of the U.S. midterm election has been the growing influence of the Tea Party movement. Since their first rallies in early 2009, these vocal, visible conservatives have succeeded in shifting the center of American political discourse to the right.

Discussion: Media Matters for America and rbr.com

Irin Carmon / Jezebel:

Antoine Dodson Responds To The Haters — Antoine Dodson has been accused of “turning rape into a joke”, and before his viral video fame, he survived sexual abuse and homophobic bullying. But he's not letting any of it get him down, he told me recently. — Antoine had no way of knowing …

Carly Harrington / Knoxville News-Sentinel:

Scripps Networks Interactive moving headquarters to Knoxville — Register or log in using your account on these websites. — Web Search powered by YAHOO! SEARCH — Election 2010 links — KNOXVILLE — Scripps Networks Interactive, the company that operates cable channels HGTV and The Food Network …

Nellie Andreeva / Deadline.com:

Showtime ‘Crazy’ For Blog-Based Comedy — EXCLUSIVE: Showtime is developing Boycrazy, a half-hour comedy based on Alexi Wasser's provocative blog ImBoyCrazy.com, with Wasser attached to star and Lynda Obst to executive produce. Wasser will co-create the potential series with Daisy Gardner …

Discussion: Gawker

David Saleh Rauf / American Journalism Review:

Shield Law Showdown — It's do or die. That's how media groups describe the state of the long-stalled legislation to create a federal shield law for journalists. The bill passed the House and has emerged from the Senate Judiciary Committee. But it is on the verge of suffering a familiar fate: death in the Senate.