Mediagazer: David Karp Explains How Companies Can Win Points With Tumblr Users … (Leon Neyfakh/New York Observer)

3:50 PM ET, October 28, 2010

Top News:

My iPad Magazine Stand — Because I recently left a job at one of the most prominent publications in the world, people often ask me about my opinions on the cavalcade of publications rushing to the iPad — those apps designed and developed by newspapers and magazines principally to deliver …

Discussion: Poynter Online, Charles Apple, Brooks in Beta, Grids and Media Buyer Planner

Mathew Ingram / GigaOM:
Magazine Apps for the iPad: “Bloated and Unfriendly”

Discussion: Subtraction.com

Dan Frommer / The Wire:

AOL News Has A New Boss: Ex-ABC News Exec Jon Dube — AOL has hired Jon Dube as its new GM of news, according to a tweet from Saul Hansell, the former New York Times reporter who now works as programming director of AOL's Seed.com efforts. — Dube was previously vice president of ABCNews.com.

Discussion: AOL Corp, FishbowlNY, New York Observer and Lost Remote

Staci D. Kramer / paidContent:

Updated: Ex-ABCNews.com Head Dube Joins AOL As SVP-GM AOL News & Info — AOL (NYSE: AOL) media chief David Eun said he was serious about AOL's journalism. Following a spate of editorial departures, Eun — Update: Dube is on a train to DC for the Online News Association's conference …

Discussion: MediaFile

Sharon Waxman / The Wrap:

Exclusive: Mike Lang, Post-News Corp., to Be Named Miramax CEO — Mike Lang, a leading business-development executive who recently left News Corp. and had a previous life at Disney, is set to be named CEO of the newly purchased Miramax, TheWrap has learned.

Discussion: Company Town, paidContent, New York Observer, mediabistro.com and New York Magazine

Bill Carter / Vanity Fair:

The Unsocial Network — Plunging ratings. Tense negotiations. A bewildered, increasingly outraged Conan O'Brien and an anxiously pragmatic Jay Leno. In this excerpt from his new book, the author unfurls the behind-the-scenes story of late night's explosive 2010 showdown. — DESK JOBS

Discussion: Multichannel, AdAge, Mediaite and The Corsair

Lois Beckett / Nieman Journalism Lab:

Engagement: Where does revenue fit in the equation? — Our post earlier this week about philly.com's seven-part equation to measure user engagement has sparked a lively debate in the comments. The central question: Should a news site's engagement equation factor in revenue? If so, how?

Discussion: NetNewsCheck Latest and Web Analytics Demystified

Ben Elowitz / paidContent:

SEO Is Dead, And The New King Is ‘SMO’ — Ben Elowitz (@elowitz) is co-founder and CEO of Wetpaint, a web publisher, and author of the Digital Quarters blog. Prior to Wetpaint, Elowitz co-founded Blue Nile, the online retailer of luxury goods. He is also an angel investor in various media and e-commerce companies.

Discussion: the Econsultancy blog and NetNewsCheck Latest

Hollywood Reporter:

Cablevision Customers File $450 million Class Action Lawsuit — The impasse between Cablevision and Fox over retransmission consent was bound to produce a good class action lawsuit. — A group of New York customers have filed one in federal court in New York, arguing that the cable company …

Discussion: The Consumerist

Brian Stelter / Media Decoder:
News Corp. Rejects Cablevision Offer

Discussion: The Wrap, AdAge, TMCnet, Company Town, MediaPost, Broadcasting & Cable, Moneywood, B&C, American Cable Association, Media Money …, rbr.com, Multichannel and Stop Big Media News, via:themediaisdying

David Carr / Media Decoder:

Condé Nast Futuregram: No Magazines, but Lots of ‘Consumer Centricity’ — On Tuesday, Charles H. Townsend, the chief executive of Condé Nast Publications, issued a well-covered planning memo announcing that the company will give individual publishers control of their brands on all platforms …

Discussion: NPR Topics, WWD, New York Observer and Romenesko

James Temple / San Francisco Chronicle:

Google shifts TV effort to YouTube — (10-27) 21:34 PDT San Francisco — Google Inc. has shifted its Google TV initiative to its YouTube division, The Chronicle has learned. — Some industry observers speculated that the move was a response to recent negative reaction …

Discussion: MediaPost, The Wire, NewTeeVee, TechCrunch, CrunchGear, Fast Company and Electronista, more at Techmeme »

Sue Zeidler / Reuters:

Cable, technology, media firms form digital registry — (Reuters) - Major studios, cable and technology companies on Wednesday announced the launch of an Entertainment Identifier Registry (EIDR) to track movies, TV shows and other assets much the way books are coded.

Discussion: Noted

Leon Neyfakh / New York Observer:

David Karp Explains How Companies Can Win Points With Tumblr Users By Boosting Their Self Esteem — Speaking on a New Yorker-sponsored panel on social media at the Bryant Park Grill this morning, Tumblr founder David Karp explained how companies can use his blogging platform to promote themselves.

Joe Mandese / MediaPost:

In A Madison Ave. First, Havas' Adnetik Begins Buying Video Ads Targeting Individuals — In a move that accelerates the development of an addressable video advertising marketplace, Havas' Adnetik unit this morning announced a deal with online video exchange Adap.tv that will enable marketers …

John Plunkett / Guardian:

Conrad Black hints he may return to media ownership — Former Telegraph owner says some newspaper titles are at ‘bargain’ prices and young people are still keen on print — Former Daily Telegraph owner Conrad Black has hinted at a return to media ownership, saying there were “bargains” …

David Carr / Media Decoder:

Statutory Realignment at Tribune Company — Not long after Sam Zell, the real estate mogul, took over the Tribune Company, he installed a sculpture in the headquarters lobby titled “Bureaucratic Shuffle,” a six-legged man going in circles and nowhere fast.

Discussion: Online Journalism Review, New York Observer, Chicago Reader, LA Observed, DealBook and The Huffington Post

Boris Kachka / New York Magazine:

Sterling's Gold: How Mad Men's Fake Memoir Became the Real Deal — Roger Sterling's divine folly-autobiography Sterling's Gold is now a real book coming out from Grove/Atlantic just in time for the holidays. So, as high-roller Sterling might have advised, we took our questions …

Discussion: Show Tracker, GalleyCat, PopEater, BlogPost, Boing Boing, kottke.org and The Atlantic Online

Amanda Natividad / paidContent:

Chart: How Newspaper E-Editions Are Faring — One circulation metric that wasn't down year-over-year for U.S. newspapers during the first half of 2010: the total number of subscribers to their e-editions, a broad category that includes digital replicas, online-only subscriptions, Kindle subscriptions, and products like Times Reader.

Discussion: The Wire