Mediagazer: NBC Scrambles Jets: ‘30 Rock’ Moves to 10; ‘Event’ On Hold (Bill Carter/Media Decoder)

12:35 AM ET, November 16, 2010

Top News:

Edmund Lee / AdAge:

Yahoo Cranks Up New Content Machine — Portal Completes Integration of Associated Content; Hires More Bloggers — NEW YORK (AdAge.com) — Yahoo is launching blogs, hiring writers and turning on its own fire hose of freelance content as it attempts to create and scale a low-cost model for media.

Discussion: The Will Leitch Experience, Mediaite and Runnin' Scared

David Lieberman / USA Today:

Yahoo to launch network featuring exclusive news — Yahoo became one of the Web's most popular news sources by aggregating and featuring other people's journalism. On Tuesday, it will take its biggest leap yet into the highly competitive business of creating its own news content.

Kara Swisher / BoomTown:
Let a Zillion Users Blab: Yahoo Debuts “Contributor Network”

Discussion: Yodel Anecdotal, Yahoo! and Thomas Hawk Digital Connection

Keith J. Kelly / New York Post:

No founding family running Forbes day-to-day — Tweet — For the first time since B.C. Forbes launched his namesake magazine 93 years ago, there will be no members of the founding family involved in the day-to-day operations of the corporation. — The reigning Forbes family scions …

Discussion: Talking Biz News, paidContent, Romenesko, Folio and MediaMemo

Jeff Bercovici / Mixed Media: Forbes Hires SoftBank's Mike Perlis As President/CEO

David Carr / New York Times:

Newsweek Weds Daily Beast? Good Luck With That — Putting together The Daily Beast and Newsweek makes little financial sense, includes not much in the way of editorial synergies — is it The News Beast or The Daily Week? — and marries two properties that have almost nothing in common …

Discussion: Media Decoder, Romenesko, New York Observer, CNN, The Awl, New York Magazine, The Life and Times … and Soup

Save Newsweek.com:
A Defense of Newsweek.com — It's always nice to wake up and find …

Discussion: Still Not Going To Do …, Gawker, Scott Rosenberg's Wordyard, Spiersblr, Felix Salmon, Yahoo! News, New York Magazine, New York Observer, CJR, Editors Weblog, paidContent, Guardian, The Daily Dish, WebNewser, The Wire and AdAge, via:nicksumm

Russell Adams / Wall Street Journal: New Vision for Old Press

Michael Calderone / Yahoo! News:

Josh Marshall on TPM's first 10 years (and its next 10) — Josh Marshall says he “didn't have much sense going in of what TPM would become” when he started blogging on the Florida presidential recount at Talking Points Memo a decade ago. Neither did anyone else.

Discussion: Mediaite

Laura McGann / Nieman Journalism Lab:
Josh Marshall on Talking Points Memo's growth over the last decade …

Discussion: Romenesko

Jon Friedman / MarketWatch:

What might Comcast make of Olbermann? — Commentary: Parent-to-be may frown on MSNBC's antics — NEW YORK (MarketWatch) — Now that the hubbub surrounding MSNBC's Keith Olbermann has calmed a bit, I wonder about the long-range implications. — The “host with the boast,” as I would call him …

Discussion: Mediaite

Howard Kurtz / The Daily Beast:
Vicious Infighting at NBC News

Discussion: Mediaite, Gawker, CJR, Mixed Media, TVNewser, The Huffington Post and Gothamist

Jim Romenesko / Romenesko:

USAT chart shows 27 staffers on entertainment beat — Five cover Congress. “To the best of my knowledge, this is the first time USAT's editorial staffing breakdown has been made public,” writes Gannett Blog founder and former USA Today reporter Jim Hopkins. Here's the chart.

Discussion: Gannett Blog

Frances Martel / Mediaite:

Keith Olbermann Slays The “False God Of Objectivity” In Scorching Special Comment — Keith Olbermann may have just inadvertently won himself the praise of the American right. In a twelve-minute Special Comment refuting Ted Koppel's obituary to “real news” this week, Olbermann attempted …

Discussion: Fine I'll name it that

Russell Adams / Wall Street Journal:

Sam Zell to Bow Out of Tribune — Tribune Co. Chairman Sam Zell said Monday that he doesn't see himself having an operating role in the media company after it exits bankruptcy. — “I think when we're done with the bankruptcy process I will turn it over to whoever the creditors decide they want to run it …

Discussion: LA Observed

Bill Carter / Media Decoder:

NBC Scrambles Jets: ‘30 Rock’ Moves to 10; ‘Event’ On Hold — NBC announced wholesale changes to its struggling prime-time schedule Monday, highlighted by an all comedy night on Thursdays, which includes a move of the much-awarded “30 Rock” to 10 p.m., followed by the new comedy “Outsourced …

Discussion: AdAge and Broadcasting & Cable

Natalie Sherman / Boston Herald:

Rachel Maddow shrugs off crowd's push for Senate run — Could U.S. Sen. Scott Brown's fund-raising fear-mongering become a political reality with a 2012 Senate challenge from MSNBC's top liberal talk diva? — “There's a reason people in opinion-driven news flirt with running for office …

Discussion: Romenesko, Poynter Online and Mediaite

Rick Edmonds / The Biz Blog:

Seven Reasons Newspapers Are Not Rebounding Financially — This was to be a year of convalescence for newspapers, not a total recovery but a dramatic improvement on the dismal results of 2008 and 2009. However, with third-quarter earnings in and just seven weeks left in 2010, the industry's vital signs are distinctly mixed.

Dan Abrams / Mediaite:

News Veteran Mark Joyella To Join Mediaite as TV Editor — I am thrilled to announce that Mark Joyella, a five-time Emmy winning reporter joins Mediaite today as the new TV Editor. Mark has worked as a reporter and anchor at television stations across the country including Miami and New York …

Discussion: Yahoo! News and TVNewser

Ethan Smith / Wall Street Journal:

Apple Gets Rights to Beatles Music — Steve Jobs is nearing the end of his long and winding pursuit of the Beatles catalog. — Apple Inc. is preparing to disclose that its iTunes Store will soon start carrying music by the Beatles, according to people familiar with the situation …

Chris Roush / Talking Biz News:

Briefing.com settles case with Dow Jones & Co. — Briefing.com paid a “substantial amount” and admitted liability to settle a lawsuit involving the unauthorized republication of news headlines and articles from Dow Jones & Co., the parent of The Wall Street Journal, Barron's and Marketwatch.com …

Discussion: paidContent and Romenesko

Scott Rosenberg / MediaBugs Blog:

MediaBugs teams up with NewsTrust's Truthsquad to fix the news — Beginning this month we're starting a partnership with two other great organizations that share MediaBugs' vision of how to improve the error-correction process in journalism. — For several years now …

Discussion: NewsTrust

Greg Sandoval / Media Maverick:

Few see Web, Hollywood like Eric Garland (Q&A) — The studios were preparing to cut and run from digital distribution in fall 2009, the last time I spoke at length with Eric Garland, CEO and co-founder of Big Champagne. — Big Champagne tracks the legal and illegal consumption …

Alexis Madrigal / The Atlantic Online:

Creating a Cohesive Online Publication in the Age of the Link — Here's a surprising datapoint from the Newsweek-Daily Beast tie-up: Newsweek.com had roughly double The Daily Beast's traffic. The Beast seems like the big digital part of the deal, but it's actually the other way around.

Discussion: NetworkEffect