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9:30 AM ET, December 24, 2010

Mediagazer

 Top News: 
Henry Blodget / The Wire:
Come On, Demand Media, Just Drop The Bogus Accounting  —  The reason the Demand Media IPO has been delayed, Kara Swisher says, is that the regulators are taking a closer look at the company's accounting.  —  As well they should.  —  Because it's unusual.
RELATED:
Jeff Bercovici / Mixed Media:
Demand Media's Accounting Is Even More Bogus Than It Seems  —  Demand Media is making headlines today for disclosing its unorthodox method of accounting in a new filing to the Securities and Exchange Commission.  The so-called content farm, which is trying to get approval for a $125 million IPO …
Kara Swisher / BoomTown:
Demand Media's IPO-Which Won't Happen Until After the New Year Now-Depends on How It Accounts for Content  —  Yesterday, Demand Media submitted another amended S-1 to the Securities and Exchange Commission, part of its march to an initial public offering many had expected to take place sooner rather than later.
Los Angeles Times:
Theater operators fight studios' plan to release movies in homes earlier  —  The chains are trying to build support for preserving ‘theatrical windows.’  —  Theater operators are mounting a challenge to plans by Hollywood studios to release movies in the home when they are still in theaters.
Jackie Cohen / All Facebook:
Facebook Drives More Video Traffic Than All But Google  —  Facebook has surpassed Yahoo in the amount of traffic sent to video destinations, although Google still has the lead in this regard.  —  This comes from a report by Brightcove and TubeMogul based on data what the two call aggregate media sites …
Discussion: Fast Company and MediaPost
Joe Pompeo / Yahoo! News:
Should names of Julian Assange accusers be published?  —  Should news outlets print the names of the two women who have lodged rape allegations against WikiLeaks founder Julian Assange, considering that their identities have already been widely publicized?  Washington City Paper doesn't think so.
RELATED:
Betsy Rothstein / mediabistro.com:
Editorial Tussle at Washington City Paper
Discussion: FishbowlDC
Andy Plesser / Beet.TV:
The Dirty Secret of Connected TV's: Advertising is Not Ready for Prime Time  —  While more and more online video publishers are connecting with audiences in their living rooms with smart TV's, Blu-ray players and devices such as Roku and Google TV, advertising on these platforms is not yet in place.
Jim Romenesko / Poynter:
Tribune's new management team releases updated conduct code  —  “It's impossible to spell out every possible situation that you might face,” says a memo sent to Tribune employees on Wednesday, so “use common sense and good judgment to steer your behavior and decisions.”
Susan Crawford blog:
Why Comcast/NBCU matters  —  Since January 2010, I've been writing about the Comcast/NBCU merger.  Now we're in the end-game - so let's pull some threads together for this last post for the year.  —  This merger has more angles than a marathon trick-billiards match, but the most important one is this …
RELATED:
Robin Wauters / TechCrunch:
Tremor Media Coughed Up At Least $65 Million For ScanScout  —  Tremor Media, a New York-based online video monetization and advertising company, recently acquired streaming ad placement service provider ScanScout for an undisclosed sum.  Now, thanks to this SEC filing, we know they spent at least $65 million on the merger.
Discussion: BizReport
Longreads:
Foster Kamer: My Top 5 Longreads of 2010  —  Foster Kamer (ex-BlackBook + Gawker + Village Voice) is online features and news editor at Esquire.  —  2010 was an incredible year for writing, bottom line.  Despite the proliferation of things whose output is mostly antagonistic to great writing …
Thanks:markarms
Fortune:
So you want to be a viral video?  —  A look at Xtranormal, the company that makes those sardonic robot videos, and how they plan to be the Zynga of intentionally bad online animation.  —  By Chadwick Matlin, contributor  —  Screengrab from the Xtranormal Geico commercial
 
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 More News: 
Kristina Loring / design mind:
Print is Dead? Nah, It's Just a Start-Up
Keith J. Kelly / New York Post:
New CEO wastes no ‘Time’ with shakeup
Greg Sandoval / Media Maverick:
Why Netflix has content and Google TV doesn't
Justin McGuirk / Guardian:
Good as news  —  We can see design thinking at work in web phenomena …
 Earlier Picks: 
Michael Calderone / Yahoo! News:
WikiLeaks' Assange isn't talking to the NY Times (while still talking …
Peter S. Goodman / The Huffington Post:
Kaplan Tarnishes Washington Post Legacy
Discussion: Media Myth Alert and Poynter
Graham Bowley / New York Times:
Computers That Trade on the News
Discussion: GigaOM and eMedia Vitals