Mediagazer: The Dirty Secret of Connected TV's: Advertising is Not Ready for Prime Time (Andy Plesser/Beet.TV)

Henry Blodget / The Wire:

Come On, Demand Media, Just Drop The Bogus Accounting — The reason the Demand Media IPO has been delayed, Kara Swisher says, is that the regulators are taking a closer look at the company's accounting. — As well they should. — Because it's unusual.

Jeff Bercovici / Mixed Media:

Demand Media's Accounting Is Even More Bogus Than It Seems — Demand Media is making headlines today for disclosing its unorthodox method of accounting in a new filing to the Securities and Exchange Commission. The so-called content farm, which is trying to get approval for a $125 million IPO …

Discussion: MediaPost, Yahoo! News, New York Observer and NYConvergence.com

Kara Swisher / BoomTown:

Demand Media's IPO-Which Won't Happen Until After the New Year Now-Depends on How It Accounts for Content — Yesterday, Demand Media submitted another amended S-1 to the Securities and Exchange Commission, part of its march to an initial public offering many had expected to take place sooner rather than later.

Discussion: Mediaweek, CNET News, Techi.com, New York Magazine, mediabistro.com, SAI and VentureBeat, more at Techmeme »

Los Angeles Times:

Theater operators fight studios' plan to release movies in homes earlier — The chains are trying to build support for preserving ‘theatrical windows.’ — Theater operators are mounting a challenge to plans by Hollywood studios to release movies in the home when they are still in theaters.

Discussion: The Wrap, Media Maverick and Company Town

Jackie Cohen / All Facebook:

Facebook Drives More Video Traffic Than All But Google — Facebook has surpassed Yahoo in the amount of traffic sent to video destinations, although Google still has the lead in this regard. — This comes from a report by Brightcove and TubeMogul based on data what the two call aggregate media sites …

Discussion: Fast Company and MediaPost

Joe Pompeo / Yahoo! News:

Should names of Julian Assange accusers be published? — Should news outlets print the names of the two women who have lodged rape allegations against WikiLeaks founder Julian Assange, considering that their identities have already been widely publicized? Washington City Paper doesn't think so.

Discussion: Das Krapital, New York Observer and FishbowlDC

Discussion: FishbowlDC

Andy Plesser / Beet.TV:

The Dirty Secret of Connected TV's: Advertising is Not Ready for Prime Time — While more and more online video publishers are connecting with audiences in their living rooms with smart TV's, Blu-ray players and devices such as Roku and Google TV, advertising on these platforms is not yet in place.

Jim Romenesko / Poynter:

Tribune's new management team releases updated conduct code — “It's impossible to spell out every possible situation that you might face,” says a memo sent to Tribune employees on Wednesday, so “use common sense and good judgment to steer your behavior and decisions.”

Susan Crawford blog:

Why Comcast/NBCU matters — Since January 2010, I've been writing about the Comcast/NBCU merger. Now we're in the end-game - so let's pull some threads together for this last post for the year. — This merger has more angles than a marathon trick-billiards match, but the most important one is this …

Discussion: Company Town, Multichannel, rbr.com and Stop Big Media News

Discussion: Wall Street Journal, Associated Press, VentureBeat, MediaMemo, Tech Daily Dose, Bloomberg, Hillicon Valley and Stop Big Media News, more at Techmeme »

Robin Wauters / TechCrunch:

Tremor Media Coughed Up At Least $65 Million For ScanScout — Tremor Media, a New York-based online video monetization and advertising company, recently acquired streaming ad placement service provider ScanScout for an undisclosed sum. Now, thanks to this SEC filing, we know they spent at least $65 million on the merger.

Discussion: BizReport

Longreads:

Foster Kamer: My Top 5 Longreads of 2010 — Foster Kamer (ex-BlackBook + Gawker + Village Voice) is online features and news editor at Esquire. — 2010 was an incredible year for writing, bottom line. Despite the proliferation of things whose output is mostly antagonistic to great writing …

Thanks:markarms

Fortune:

So you want to be a viral video? — A look at Xtranormal, the company that makes those sardonic robot videos, and how they plan to be the Zynga of intentionally bad online animation. — By Chadwick Matlin, contributor — Screengrab from the Xtranormal Geico commercial