Mediagazer: Publishers Told to Say Yea or Nay to Borders Deal by Feb. 1 (Media Decoder)

9:25 AM ET, January 16, 2011

Top News:

Katie Marsal / AppleInsider:

Apple tells newspapers: no free iPad edition for print subscribers — A number of European newspapers have reportedly been told by Apple that they can no longer offer paid print subscribers free access to an iPad edition through the App Store, as the subscription strategy leaves Apple out of its 30 percent cut.

Discussion: FT tech hub, CJR, TeleRead, MarketingVOX, CNET News, MediaPost, MacNN, eMedia Vitals, Runnin' Scared, Mashable! and PhoneArena

Louis C. Hochman / Morris Township-Morris Plains Patch:

Column: The Shrinking Newsroom Is Bad For Us All — It's bad news. And it's bad for news. — The journalists of the Daily Record, Courier News and Home News Tribune learned this week about half of them will lose their jobs in the latest in a string of consolidations that goes back several years.

Discussion: Poynter

Andrew Wallenstein / paidContent:

Can Jack Bauer Rescue Hulu? Or How About Barbie? — As the protagonist of the Fox hit series 24, Kiefer Sutherland mastered the delicate art of escaping difficult situations. But what Jack Bauer faces next may be a true Mission Impossible: succeeding with original programming on digital platforms.

Discussion: digiday:DAILY

Media Decoder:

Publishers Told to Say Yea or Nay to Borders Deal by Feb. 1 — Publishers have been given until Feb. 1 to decide whether they are willing to accept Borders' proposal to turn delayed payments into a loan, several people briefed on the situation said on Friday.

Discussion: Jacket Copy

Joel Meares / CJR:

Play With The 2010 News Cycle Thanks To Pew — How did Fox, NBC, NPR fill the year's “newshole”? — Forgive us for not noting this sooner—our attention has been devoted to the Giffords shooting and debates that followed. But a big hat-tip to the Pew Research Center's Project for Excellence …

Erica Naone / Technology Review:

Will You Tweet This? — New analysis could help predict how stories will be shared. — When a piece of news breaks online, it's hard to predict how widely it will be discussed in blog posts or tweets and for how long. — Jure Leskovec, an assistant professor of computer science at Stanford University …

Roy Greenslade / Guardian:

The old story remains true - the profitable Sun funds the loss-making Times — The latest set of News International financial statements show once again how much Rupert Murdoch relies on his red-tops to staunch the red ink on his company accounts. — While The Sun made money, The Times went on losing it.

Discussion: paidContent:UK

Yinka Adegoke / MediaFile:

Today In Music: Spotify US not imminent, 'not even in Q1′ — We hate to hit replay on this one but following New York Post's story todaythat European streaming music service Spotify is close to a deal with Sony Music and thereby close to launch we decided to call a few people to confirm.

Discussion: ReadWriteWeb, SlashGear and New York Post

Kat Stoeffel / New York Observer:

Jane Pratt And Tavi Gevinson Now Hiring For Your Dream Job — JanePratt.com—the Tavi Gevinson-Jane Pratt Sassy for digital natives—is hiring a Senior Editor, according to a job listing posted on Mediabistro yesterday. Even the job description reflects the casually cool, whip-smart vibe of Sassy.

viceland.com:

GEORGE LOIS — INTERVIEW BY ROCCO CASTORO PORTRAITS BY TIMUR CIVAN — George Lois was one of the primary architects of the Creative Revolution in American advertising in the 1960s—yeah, yeah, like on Mad Men. He was a leading figure at the world's first creative agency and cofounded its second.

Tom Hespos / AdAge:

How Online Advertising Is Failing Content (And What to Do About It) — Selling Ads Based on Traffic Will Always Yield the Lowest-Common Denominator — Would you like a publisher to pay you for lending your content to their website? You'd better hope your publisher has an ad-sales person who can sell sponsorships.

Joe Flint / Company Town:

News Corp. worries some proposed FCC conditions on Comcast-NBC Universal go too far — News Corp., the media giant that is home to Fox Broadcasting, 20th Century Fox and cable channels Fox News and FX, has joined fellow big media conglomerates Time Warner Inc. and Walt Disney Co …

Discussion: Broadcasting & Cable and Multichannel News