Mediagazer: Updated: MTV ‘Skins’ Strategy: Aim For Social Hit First, TV Hit After (David Kaplan/paidContent)

12:45 AM ET, January 18, 2011

Top News:

Michael Learmonth / AdAge:

Media World Awaits The Daily to Forge Model for iPad Content — Macy's, Verizon, Pepsi, Land Rover and Virgin Sponsor News Corp./Apple Project — NEW YORK (AdAge.com) — In the coming weeks, News Corp. is set to unveil one of its more audacious content bets in recent years: The Daily …

Discussion: Mixed Media, 9 to 5 Mac, Electronista, everythingiCafe, MacDailyNews, SAI and 9 to 5 Mac

Jeremy W. Peters / New York Times:

For Magazines, a Bitter Pill in iPad — The frustration that the country's magazine and newspaper publishers feel toward Apple can sound a lot like a variation on the old relationship gripe, “can't live with 'em, may get left behind without 'em.” — Since Apple introduced the iPad last year …

Discussion: SlashGear, RazorianFly, AppleInsider, The Business Insider, Peter O'Kelly's Reality Check, MacRumors and 606 Tech Forums, more at Techmeme »

Andy Plesser / Beet.TV:
iPad is Driving 10 Percent of New Digital Subscriptions for the Financial Times

Discussion: The Huffington Post

Apple:

Apple Media Advisory — Apple CEO Steve Jobs today sent the following email to all Apple employees: — Team, — At my request, the board of directors has granted me a medical leave of absence so I can focus on my health. I will continue as CEO and be involved in major strategic decisions for the company.

Dan Lyons / The Daily Beast:
Leave Steve Alone!

Discussion: blogs.telegraph.co.uk, The Secret Diary of Steve Jobs, ReadWriteWeb, TechCrunch, SAI and 9 to 5 Mac, more at Techmeme »

James Robinson / Guardian:

News of the World ‘rogue reporter’ defence unravels — Glenn Mulcaire tells high court that News of the World's head of news asked him to hack voicemail messages — News Corporation's defence that phone hacking at the News of the World was the work of a single “rogue reporter” …

Guardian:
News Corp braces for new hacking lawsuits

Discussion: Crikey

Craig Silverman / Regret the Error:

What would a Twitter correction function look like? — I dedicated my most recent Columbia Journalism Review column to the current debate about whether or not a news organization or journalist should delete an incorrect tweet. I also outlined how a Twitter correction function might work:

Andrew Wallenstein / paidContent:

Exclusive: Roku Lands Its First Cable Channel — Roku is expected to announce Tuesday an unlikely addition to its programming lineup: WealthTV. This will mark the first time a cable channel has joined the streaming device, which begs an obvious question: How is this even possible?

Discussion: ReadWriteWeb, Multichannel and The Next Web, more at Techmeme »

Edmund Lee / AdAge:

Facebook Books $1.86B in Advertising; Muscles In on Google Turf — New Estimate From eMarketer Shows Majority of Social Network's Ad Revenue Comes From Small Businesses — NEW YORK (AdAge.com) — It turns out Facebook is a lot like Google after all. — As the social network steams past …

Discussion: TechCrunch and Mashable!, Thanks:edmundlee

Sharon Waxman / The Wrap:

Exclusive: Comcast-NBCU Merger Expected to Close Jan. 28 — The Comcast-NBCU merger is poised to go to the FCC for final approval this week, with a final close of the deal to create a new cable and programming giant planned for Jan. 28, TheWrap has learned.

Discussion: Washington Post, Electronista, Company Town, rbr.com, Multichannel, Broadcasting & Cable, Gawker and TVWeek.com

New York Times:

Ex-Banker Gives Data on Taxes to WikiLeaks — LONDON — A former senior Swiss bank executive said on Monday that he had given the WikiLeaks founder, Julian Assange, details of more than 2,000 prominent individuals and companies that he contends engaged in tax evasion and other possible criminal activity.

Discussion: Guardian, The Next Web and Mother Jones, more at Techmeme »

Verne G. Kopytoff / New York Times:

AOL Bets on Hyperlocal News, Finding Progress Where Many Have Failed — SAN FRANCISCO — City council meetings, high school football games and store openings may seem like small town news, but they are critical to AOL's revival effort. — Over the last year and a half, AOL …

Discussion: Inman News and BrauBlog

Staci D. Kramer / paidContent:
New Yorker's Auletta: ‘Much Of What AOL Publishes Is Piffle’

Discussion: New York Observer and New Yorker

Steve O'Hear / TechCrunch Europe:

Populis, the “European Associated Content”, acquires blog network Blogo for €6m — Populis (formerly GoAdv), which we've previously described as the “European Associated Content”, has just announced that it's acquiring Blogo, a blog network that operates in Europe and South America owned by Dada …

Discussion: paidContent:UK

Thomas Umstead / Multichannel:

Discovery Health Lives On, Combining With FitTV — Network Had Ceded Channel Space To OWN — Discovery Health, thought to be defunct after it was replaced by OWN: The Oprah Winfrey Network on New Year's Day, will live on as part of a joint network collaboration with Discovery's 50 million-subscriber, exercise-themed network FitTV.

Discussion: The Wrap

Peter Kafka / MediaMemo:

Hulu Rolls Out a Highlights Show-"The Morning After" — Here's Hulu's version of a highlights show: “The Morning After,” a five-minute survey of last night's TV. — It's the show I told you about last month, and I believe it's the first one the Web video site-owned by GE's NBC …

Discussion: Hulu Blog

Andrew Wallenstein / paidContent:

Netflix Enrages Subscribers By Limiting DVD Queue — Converting to a streaming-only business isn't easy, as Netflix (NSDQ: NFLX) discovered Monday when the company's blog was bombarded by complaints over its decision to remove the ability to add to DVD queues from connected devices.

Discussion: The Official Netflix Blog, CrunchGear, ReadWriteWeb, New York Magazine and New York Observer, more at Techmeme »

Alexia Tsotsis / TechCrunch:

Goldman Blames Media Attention For Killing Off Its U.S. Facebook Offering — Both The Wall Street Journal and The New York Times are reporting this morning that Goldman Sachs has decided to limit its much ballyhooed private offering of up to $1.5 billion in Facebook shares to international investors only.

Discussion: DealBook, Bloomberg, New York Observer, Felix Salmon, VentureBeat and On Media's Blog, more at Techmeme »

David Kaplan / paidContent:

Updated: MTV ‘Skins’ Strategy: Aim For Social Hit First, TV Hit After — MTV in the States has been heavily promoting its new teen drama Skins for months across a range of social media, including Tumblr, Facebook and its own community site. The show, which already had an existing fanbase …

Discussion: Lost Remote

Adam Wagner / Guardian:

Inaccurate human rights reporting will not help either side of the debate | Adam Wagner — The reporting surrounding Rocky Gurang is the latest example of deportation decisions being used as an excuse to attack the Human Rights Act — Immigration and deportation decisions are regularly used …

Ashley Parker / New York Times:

Where News Is Power, Aides Fight to Be Well-Armed — WASHINGTON — Bobby Maldonado has the morning routine of a well-trained marathoner. — With the help of three alarm clocks, he gets up at 4 a.m., is showered and out the door in less than an hour, and scans his BlackBerry almost constantly …

New York Times:

After Tucson, Blanket Accusations Leave Much to Interpretation — FOR every action in politics today, there's an overwhelming and opposite reaction. — Last week, the reaction came from conservative politicians who bridled at suggestions in the media that Jared L. Loughner may have been influenced …