Mediagazer: The Daily Gets a $3 Million Super Bowl Spotlight (Peter Kafka/MediaMemo)

9:30 PM ET, February 6, 2011

Top News:

Peter Kafka / MediaMemo:

The Daily Gets a $3 Million Super Bowl Spotlight — The Daily got plenty of exposure last week. Now it should get even more: I'm told Rupert Murdoch's iPad newspaper will be featured in a halftime spot during tonight's Super Bowl broadcast. — [UPDATE: The Daily's Twitter account is now winking and nudging in this direction.]

Discussion: @daily, AdAge, I4U News, I4U News and The Huffington Post

Staci D. Kramer / paidContent:

Video: 'The Daily's Super Bowl XLV Gamble — With a value of $3 million and a reach that can't be matched, an ad on the Fox broadcast of Super Bowl XLV is one of the biggest marketing weapons in the News Corp (NSDQ: NWS). arsenal. Getting one of the house spots is a great opportunity for The Daily …

Julia Boorstin / Media Money with Julia Boorstin:

Forget Pittsburgh and Green Bay — Google Wins the Super Bowl — The Super Bowl isn't just the biggest TV advertising event of the year, it's also one of YouTube's biggest events of the year. Advertisers are determined to eke out the biggest possible bang for their Super Bowl ad buck …

David Roth / The Awl:

How Much Super Bowl Is Too Much Super Bowl? — On Thursday morning, I went to the Paley Center for Media—which used to be the Museum of Television and Radio, and still kind of is, although it's now called the Paley Center for Media—and was brought down into a basement dubbing room …

Discussion: B&C, Gawker, Ministry of Gossip, SBNation.com, Multichannel, Wall Street Journal, GigaOM, The Wire and Speakeasy, more at Techmeme »

John Hudson / The Atlantic Wire:

Nick Denton: What I Read — How do other people deal with the torrent of information that pours down on us all? Do they have some secret? Perhaps. We are asking various people who seem well-informed to describe their media diets. This is from a conversation with Gawker Media owner Nick Denton.

Discussion: Felix Salmon, The Editorialiste and @mathewi

Natasha Singer / New York Times:

Why Some Twitter Posts Catch On, and Some Don't — AMID the talk last week of a Facebook revolution across the Middle East, Americans and other English speakers took to Twitter — to post about their love lives. — Hashtags — the community-driven shorthand used to identify conversation themes …

Discussion: Runnin' Scared and Trends in the Living Networks

The Daily:

We're Listening — Thank you for all the feedback. We hear you and we are committed to making The Daily the best possible experience. That's our entire focus. — In five short months we've brought The Daily from vision to version 1.0, created a custom content management system …

more at Techmeme »

John Gruber / Daring Fireball:

The Daily Wait — I've been reading The Daily each day since its debut Wednesday. Three days, three issues. My opinion of it has declined each day. Until I see an updated version of the app, I'm done with it. I noticed yesterday that it took way too long to load the day's new issue.

Discussion: Scripting News, TUAW, @sdkstl, TechCrunch, @dannysullivan, Pulse2 and The Wire, more at Techmeme »

Mathew Ingram / GigaOM:

NYT's Keller Almost Ready to Admit WikiLeaks Is Journalism — When WikiLeaks exploded into public view last year, with its release of a classified Iraqi war video and then thousands of documents relating to the war in Afghanistan, the response from traditional media outlets …

Discussion: Guardian, Media is a Plural and Mediaite, Thanks:mathewi

Jessica E. Vascellaro / Wall Street Journal:

On TV, New Ways To Gauge the Ads — The race for new ways to measure the impact of television commercials is heating up. — TiVo Inc. is expanding its service that allows advertisers to see how many and what kind of users are viewing their commercials. The company this week released …

MG Siegler / TechCrunch:

Readability Just Became Instapaper's Publisher Payment Layer — Personally, I think the concept behind Readability is pretty awesome. It gives you a way to read all your favorite articles on the web without all of the clutter of the web — meaning, mainly, ads.

Discussion: Instapaper Blog and Sample the Web