Mediagazer: Growing Bloomberg L.P. To Rent Half of a Tower (Charles V. Bagli/New York Times)

6:55 AM ET, February 10, 2011

Top News:

Jay Rosen / Pressthink:

The Politics of the New Huffington Post at AOL — Is ideological innovation possible in online journalism? I think it is. My suggestion: Drop the View from Nowhere and go with transparency throughout the reborn AOL. — These are the top five questions journalists have been asking …

Discussion: The Huffington Post, Washington Post and The Wrap

Jeff Bercovici / Mixed Media:
Huffpo Isn't Huffpo Without the People. Does AOL Know That?

Discussion: The Evolving Newsroom

Mathew Ingram / GigaOM:
Why Didn't a Newspaper Create The Huffington Post?

Discussion: Echo, @chucktodd, Ken Doctor's Instablog, The Atlantic Online and New York Observer, Thanks:mathewi

Matt Welch / Reason:
Arianna Huffington, Slavemaster?

Discussion: Opinion L.A., AlterNet.org and blogs.journalism.co.uk

New York Post:
AOL stock sheds $315M — HuffPo price tag

Discussion: FishbowlNY and Future of Journalism

Tim Rutten / Los Angeles Times:
AOL ♥ HuffPo. The loser? Journalism

Discussion: The Big Picture, Opinion L.A., MarketWatch, The Daily Caller and Hot Air

Post Now:

WJLA to take over TBD.com — This story has been updated. — Allbritton Communications will reorganize its fledgling local news site, TBD.com, by naming a new boss for the operation, and restoring the Newschannel 8 name to the cable TV station it rebranded as TBD TV last summer, Paul Farhi reports.

Discussion: Lost Remote, Poynter, @jimbradysp, @jimbradysp, Washington Examiner, bizjournals, @jayrosen_nyu, The Wrap, @lavrusik, @dangillmor and NetNewsCheck Latest

Terry Heaton / Terry Heaton's PoMo Blog:

WJLA-TV re-assumes control of “its” website — According to reports out of Washington, Albritton Communications is transferring control of its experimental news start-up, TBD.com, back to its TV station in the market, WJLA-TV, where GM and News Director Bill Lord will now be in charge.

Megan Garber / Nieman Journalism Lab:
Wait, everyone! TBD's not dead, but changes coming with TV takeover

Discussion: Recovering Journalist and GigaOM

Wall Street Journal:

Twitter as Tech Bubble Barometer — As Internet valuations climb and bankers and would-be buyers circle Silicon Valley in an increasingly frothy tech market, many eyes are on one particularly desirable, if still enigmatic, target: Twitter. — Executives at both Facebook Inc. and Google Inc. …

Discussion: BoomTown, CJR, Neowin.net, The Next Web, The Consumerist, SAI, TechCrunch, L.A. Times Tech Blog, New York Magazine, Gawker and New Media Age, more at Techmeme », Thanks:jspepper

Peter Kafka / MediaMemo:

Time Inc. Gets the Tablet Magazine Subscriptions It Wants-With HP — Time Inc., which has been unable to come to terms with Apple over subscriptions for digitized magazines, has found a company it can work with: Hewlett-Packard. — HP has agreed to let Time Warner's publishing unit provide subscriptions …

Discussion: Folio, FishbowlNY, Mediaweek, NetNewsCheck Latest and Digital Daily

Staci D. Kramer / paidContent: Time Inc's Rothenberg: No ‘One-Size-Fits-All Model’ For Subscriptions; HP Up First

Byrne / majordojo:

How did WordPress win? — When we are passionate about something, it is sometimes hard for us to wrap our heads around why someone else might not be passionate about the same thing. You see this in the WordPress community often - fans and users of WordPress are often flabbergasted that someone might choose something else.

Discussion: @mathowie

Brian Stelter / Media Decoder:

Gawker's Scoop Draws Eyes to a New Format — Representative Christopher Lee's sudden resignation on Wednesday was triggered by an article on Gawker, the Manhattan-based gossip Web site. — The story of the married “Craigslist Congressman” who evidently sought out a woman via …

Discussion: City Room, Gawker, @jyarow, Crikey and Piers Morgan

Andrew Adam Newman / New York Times:

For Rihanna's Perfume, a Video Meant for Rewatching — WHEN new perfumes are introduced, fragrance companies typically mount introductory advertising campaigns that run widely in women's fashion magazines, often including sample strips. — But to introduce a new perfume named for the singer Rihanna …

Newsosaur / Reflections of a Newsosaur:

Not all content is king on Wall Street — While journalists and other media types like to think professionally produced content is king, our friends in the financial community apparently don't agree. — Recent deals like the Facebook financing, the Demand Media IPO and the Huffington Post sale show …

Discussion: (Re)Structuring Journalism and Andy Beal's Marketing Pilgrim

Steve Peoples / Roll Call:

Tea Party Creates Own Magazine to Reflect Movement's Values — The tea party movement, known for its regular attacks on the media, is formally joining the media business. — Activists have created a magazine, Tea Party Review, to be launched this week at the Conservative Political Action Conference.

Discussion: CJR, The Daily Beast, The Stir By CafeMom, Politics Daily, The Caucus and Yahoo! News

MG Siegler / TechCrunch:

Instapaper Releases A Full API — With A Brilliant, Unique Twi$t — I love Instapaper. Blah blah blah — you all know that by now. But today developer Marco Arment has released something significant that could alter the way the service is used: a full API. And perhaps even more interesting is how he's released it.

Discussion: Instapaper Blog, The Next Web and ReadWriteWeb, more at Techmeme »

Ben Popper / New York Observer:

AdKeeper CEO Scott Kurnit Says Every Day Can Be Super Bowl Sunday ... For Ads — It's okay, you can admit it, you love ads. It's just human nature. — So says Scott Kurnit, CEO of AdKeeper, in a lengthy op-ed in All Things Digital today. — AdKeeper is a New York startup that plans …

Discussion: Voices on All Things Digital

Charles V. Bagli / New York Times:

Growing Bloomberg L.P. To Rent Half of a Tower — In another sign of Bloomberg L.P.'s growth, the company announced on Wednesday that it had signed a lease for 16 floors in the former Philip Morris building, across from Grand Central Terminal. — Bloomberg, a financial information …

Pascal-Emmanuel Gobry / SAI:

Reddit Turnaround Shows How Big Companies Can Get M&A Right — Of all the storied properties owned by Condé Nast, which one is generating the most pageviews? — It's not Vanity Fair, it's not Vogue, and it's not GQ. It's none of the usual suspects.

Discussion: eMedia Vitals, Mashable! and VentureBeat