Mediagazer: @ MWC: Bartz: Our Secret Sauce Is An Editorial Team That's Always Watching (Ingrid Lunden/paidContent)

11:35 AM ET, February 16, 2011

Top News:

Apple's Subscription Rules Raise Possible Antitrust Issues — Apple Inc.'s new subscription service could draw antitrust scrutiny, according to law professors. — Apple will allow magazines, newspapers and other publishers to sell subscriptions of varying lengths to users of Apple's popular iPad, iTouch and iPhone products.

John Gapper / John Gapper's blog:
Apple's battle for control with Amazon

Discussion: Editors Weblog, Ars Technica, NAA Community, blogs.telegraph.co.uk and thebookseller.com/news …

Antony Bruno / Billboard.Biz:
Apple's New Subscription Rules Could Kill Streaming Music Services

Discussion: Company Town, SAI, hypebot, Newsonomics and Mashable!, more at Techmeme »

Nat Ives / AdAge:
Popular Science Accepts Apple's Terms, Starts Selling iPad Subscriptions

Discussion: MediaMemo, eMedia Vitals, Popular Science, Nieman Journalism Lab, MacStories and FishbowlNY

Robert Andrews / paidContent:
Updated: Apple's Subs Rules Could Suck $1 Million From Financial Times

Discussion: paidContent:UK

CBS News:

CBS News' Lara Logan Assaulted During Egypt Protests — CBS News Chief Foreign Correspondent Separated From Her Crew And Brutally Assaulted on Day Mubarak Stepped Down — On Friday February 11, the day Egyptian president Hosni Mubarak stepped down, CBS correspondent Lara Logan was covering …

Suzi Parker / Politics Daily:
Lara Logan Assault: For Female Reporters, the Added Peril of Turbulent Places

Discussion: The Huffington Post, TVNewser and Mediaite

Foster Kamer / Esquire:
Lara Logan Assaulted in Egypt: Notes from the Night Before

Discussion: TV Squad, Media Decoder, Mediaite and Yahoo! News

The Official Google Blog:

A simple way for publishers to manage access to digital content — (Cross-posted on the Google News Blog) — At Humboldt University in Berlin today, Eric Schmidt announced Google One Pass, a service that lets publishers set their own prices and terms for their digital content.

Discussion: ReadWriteWeb, mocoNews, Nieman Journalism Lab, paidContent:UK, Fortune, Fast Company, SAI, Download Squad, GigaOM, @zseward, The Next Web and Search Engine Land, more at Techmeme »

Leena Rao / TechCrunch: Powered By Google Checkout, One Pass Is A Payment System For Content Publishers

Dan Duray / New York Observer:

From Mudslinger to Maverick! The Transformation of Kenneth Lerer — Just trust me. It's Kenneth Lerer's favorite line, and the 58-year-old general partner at Lerer Ventures and co-founder of the Huffington Post—"Kenny," as he's known to friends—employs it convincingly.

NPR:
Is Writing Online Without Pay Worth It?

Discussion: Metamedia, MediaPost, Scott Rosenberg's Wordyard and Burst Media Company Blog

Jeff Jarvis / BuzzMachine:
It's not all about content and work

Discussion: The Atlantic Online, Public Knowledge, The Huffington Post and Techdirt

Kara Swisher / BoomTown:

Exclusive: Facebook Grabs Microsoft Global Ad Head Carolyn Everson — Apparently, it's not only in Google's pond where Facebook fishes for talent-the social networking giant has recruited Microsoft's global advertising head Carolyn Everson as one of its top sales execs.

Discussion: Beet.TV, Andy Beal's Marketing Pilgrim, AdAge, CNET News, paidContent and ClickZ, more at Techmeme »

Emily Steel / Wall Street Journal:

WPP to Unveil Interactive Ad Network — Advertising giant WPP PLC is preparing to unveil a new interactive ad agency network called Possible Worldwide, part of a broader push to reposition its business to tap global growth in digital ad dollars. — The network will stitch together four digital ad agencies …

Discussion: AdPulp

Kunur Patel / AdAge: WPP to Roll Up Digital Agencies Into New Unit

James Rainey / Los Angeles Times:

On the Media: Is a not-for-profit news website in the cards for L.A.? — Venture capitalist and former Times Mirror executive Tom Unterman is ‘very hopeful’ about launching the venture. First hurdle: $10 million. — I've been wondering for a couple of years whether someone would bring Los Angeles …

Discussion: Reuters and Poynter

Andrew Adam Newman / New York Times:

Competing for the Cover of the Rolling Stone — AS Dr. Hook and the Medicine Show famously sang in 1973, getting “your picture on the cover of the Rolling Stone” signaled that a band had officially arrived. But for the first time in its 44-year history, Rolling Stone editors are ceding …

Discussion: FishbowlNY and eMedia Vitals

Joe Mullin / paidContent:

Have Media Companies Destroyed Their Copyrights With The ‘Share’ Button? — Righthaven has become controversial by taking a sue-first-ask-questions-later approach to copyright enforcement on behalf of its newspaper clients, which include MediaNews Group as well as the smaller chain that owns the Las Vegas Review-Journal.

Scott Libin / Poynter:

WJLA General Manager Bill Lord on future of TBD.com: ‘We need to be more cost conscious, and we need more page views’ — In retrospect, maybe choosing the name TBD was prophetic. — Six months after its birth, the fate of the Washington, D.C., metro news site now appears to be determined …

Jim Romenesko / Poynter:

Freedom Communications releases social media policy to staff — Romenesko Misc. — The Orange County Register parent says it “encourages its associates to participate in these [social] media as a means of generating interest in the Company's products and services and creating business opportunities …

Discussion: eMedia Vitals, @jayrosen_nyu and WebNewser

Andrew Wallenstein / paidContent:

Premium VOD Is Doomed If This Piracy Study Is Correct — A new PricewaterhouseCoopers study casts serious doubt on consumer willingness to pay for movies on digital platforms. Warning: Film-industy executives interested in reading further may want to first increase dosage of any anti-depressants they might be taking.

Discussion: Future of Journalism

Andrea Morabito / Broadcasting & Cable:

Panelists Tout Addressable Ads As Industry's ‘Holy Grail’ — But with implementation years off, 2011 will be the year of interactivity — New York — While the “holy grail” of advertising, addressable television, may be years off from becoming mainstream, it seems 2011 is going to be the year of the interactive ad.

Discussion: Multichannel

Jeff Bliss / Bloomberg:

Texas Attorney General Seeks Google Ad Rate Formula — Texas Attorney General Gregg Abbott's office has requested an array of information from Google Inc., including the firm's formula for setting advertising rates, according to a demand for documents by state antitrust officials.

Discussion: Bits, Fortune, Digital Daily and CNET News, more at Techmeme »

Maureen Tkacik / New York Observer:

The O'Donnell Factor: A Hill Hack Goes Prime-Time Wacko — Last week, MSNBC host Lawrence O'Donnell devoted an unseemly share of his airtime to blasting Fox News anchor Bill O'Reilly for his “relentless barrage of interruptions” of Barack Obama during Mr. O'Reilly's pre-Super Bowl interview with the president.

Discussion: Journalism.org

Kat Stoeffel / New York Observer:

The Lion's Catty Boys: The Claws Come Out for Dan and Dave — The cubs are pawing each other over at the Lion. As the West Village spot bids to pick up the mantle of Waverly Inn, several stakeholders are distancing themselves and the restaurant from its two most conspicuous investors, Dan Abrams and Dave Zinczenko.