Mediagazer: That Rupert Murdoch Script No One Will Touch? We Have It. (Jeff Bercovici/Mixed Media)

9:55 AM ET, February 24, 2011

Top News:

Staci D. Kramer / paidContent:

Clayman: The Daily's Free Trial Run Will Continue — News Corp.'s The Daily launched Feb. 2 with a two-week free trial sponsored by Verizon, ostensibly enough time to give potential subscribers a full taste. But launch glitches that stretched out for a week kept a lot of those potential subscribers …

Discussion: NetNewsCheck Latest, Poynter, BetaNews, New York Magazine, Future of Journalism and Soup

Waxy.org:

How I Indexed The Daily — For the last three weeks, I've indexed The Daily. Now that my free trial's up, I've had an intimate look at what they have to offer and, sad to say, I don't plan on subscribing. As a result, I'm ending The Daily: Indexed, my unofficial table of contents for every article they published publicly.

more at Techmeme »

Peter Kafka / MediaMemo:
The Daily's Apple-Only Days Are Numbered: Android Coming This Spring

Discussion: eMedia Vitals, Poynter, Folio, Fortune, CrunchGear, TeleRead, Engadget, Examiner, Techie Buzz, Erictric, VentureBeat, Electronista, Runnin' Scared, NetNewsCheck Latest, Gizmodo, Future of Journalism, The Next Web, MacStories and New York Observer

Alex Alvarez / Mediaite:

Larry King To Piers Morgan: If You Say “I'm Dangerous,” You Better Be Dangerous — Larry King returned to his old CNN stomping grounds to speak with his successor of sorts, Piers Morgan. Morgan took the opportunity to address King's earlier comment that CNN had been “overselling” …

Discussion: The Wire, TVNewser and BBC

Jeff Clabaugh / bizjournals:

Most TBD.com jobs being eliminated — Two weeks after Allbritton Communications' WJLA Channel 7 assumed operations for its startup TBD.com website, the company is eliminating the majority of TBD.com's jobs, according to an employee with knowledge of the cuts.

Discussion: Poynter, The Buttry Diary, @mthomps, Mediaweek, FishbowlDC, We Love DC, @chanders, @mathewi, On Media's Blog and The Huffington Post

Michael Schaffer / City Desk:
TBD's Night of the Long Knives

Discussion: Poynter, Washington Post, Lost Remote, eMedia Vitals, Editors Weblog, LocalNewser, paidContent, Zombie Journalism, NetNewsCheck Latest and @schoolofold

Neal Mohan / AdWords Agency Blog:

The three laws of display advertising physics — Labels: DoubleClick, Google Display Network — As we've written on our blogs before, new technologies are profoundly improving display advertising. In the last few years, there's been a technological Big Bang, creating new ways …

Discussion: eMedia Vitals, AdExchanger.com, The Official Google Blog and ClickZ

Peter Kafka / MediaMemo:
Google's Decision to Get Into “Real Time” Ads Was Really Smart, Says Google

more at Techmeme »

Nikki Finke / Deadline.com:

Deadline.com's Parent Company MMC Sends ‘Cease & Desist’ Letter To TheWrap — Deadline.com and its parent company MMC is embarking on an intensified legal campaign to protect its original content. I began Deadline Hollywood Daily exactly 5 years ago in March and have seen it grow …

Discussion: Mediaite, LA Observed, paidContent, The Wrap and Future of Journalism

Jeff Bercovici / Mixed Media:

That Rupert Murdoch Script No One Will Touch? We Have It. — Image by World Economic Forum via Flickr — Back in December, I told you about a screenplay that's been making the rounds in Hollywood, earning praise from numerous producers but failing to find one willing to make it.

Discussion: On Media's Blog, FishbowlNY, Movieline, Company Town and Crikey

Andrew Wallenstein / paidContent:

Facebook TV Invasion Looms Via ‘American Idol’ Voting — Television is often included on that list of industries Facebook executives enjoy casually mentioning will have to rebuild themselves around social engagement. Don't look now, but Facebook may have just laid the foundation …

Discussion: Inside TV, Hollywood Reporter, SocialTimes.com and Popdust

Telegraph: X Factor fans to vote via Facebook

Om Malik / GigaOM:

Old Media Is Being Unbundled, Just Like Telecom Was — One of the biggest stories of my career — as someone who covered telecom industry — happened fifteen years ago: The 1996 Telecom Act was the start of the liberalization of an industry that had been vertical with very little competition.

Discussion: Stop Big Media News

Abbey Klaassen / AdAge:

Welcome to the New AdAge.com — A Few Notes on Why We Changed Our Look — Welcome to the new look of AdAge.com. We've undergone a redesign to create a cleaner, easier-to-navigate site that will help us serve you, our community, better. Our end goal: to make it easier for you to find content on the site.

Discussion: Editors Weblog

Alex Weprin / mediabistro.com:

Breaking: Jim Murphy Leaving ‘Good Morning America’ — First on TVNewser: ABC's “Good Morning America” senior executive producer Jim Murphy is leaving ABC News and will soon be named executive producer of Anderson Cooper's upcoming syndicated show “Anderson”, TVNewser has learned.

Discussion: Media Decoder, Mediaite, Poynter, The Wrap and Broadcasting & Cable

Oliver Luft / Press Gazette:

Emap: Return of paywalls pushed up subs by 25% — The reintroduction of paywalls across Emap's websites helped push subscriptions for its business titles up by a quarter, the company's director of media said today. — Conor Dignam said a number of Emap brands with subscription renewal rates …

Lois Beckett / Nieman Journalism Lab:

The context-based news cycle: editor John O'Neil on the future of The New York Times' Topics Pages — “There's are a lot of people in the news industry who are very skeptical of anything that isn't news,” says The New York Times' John O'Neil. As the editor of the Times' Topic Pages …

Discussion: NetNewsCheck Latest, New York Times and Future of Journalism

John Lewis / Media Week:

Traditional media owners start to dominate online — Traditional media and information companies have begun to reassert their expertise in the digital space over much of the last decade, according to research from UKOM/Nielsen. — Traditional media sites start to dominate online

Fortune:

How Vimeo became hipster YouTube — Vimeo is the web's go-to for high-quality, DIY digital video. And its founders might've invented the Like button. Not bad for a side project. — Image via Wikipedia — By John Patrick Pullen, contributor — November 17, 2005 is a day that lives in online infamy.

Discussion: Beet.TV and GigaOM

Mathew Ingram / GigaOM:

The Benefits and Risks of Content Farms — The recent acquisition of The Huffington Post by AOL for $315 million has focused a lot of attention on AOL's content strategy — a big part of which is the ongoing attempt to automate and standardize the creation of web content to attract search-related advertising.

Guardian:

How PRs have taken over the media — As press releases and hoax stories flood newsrooms, the Media Standards Trust has found a way to sift fact from fluff — • Dan Sabbagh: Churnalism, journalism and a penazzle — A new website promises to shine a spotlight on “churnalism” …

Discussion: Press Gazette, Jon Slattery, The First Post, themediablog.typepad.com, Silicon Valley Watcher and bbc.co.uk

Reporters Without Borders:

Middle East & North Africa - Media continue to be targets as governments crack down on protests — As more and more people take to the streets in Libya, Bahrain and Yemen to demand democratic reforms and change, the authorities in these countries are responding with violence and are cracking …