Mediagazer: The three laws of display advertising physics (Neal Mohan/AdWords Agency Blog)

12:35 PM ET, February 24, 2011

Top News:

Staci D. Kramer / paidContent:

Pre-HuffPo Merger Changes At AOL; Eun Leaving, Brod To Be Arianna's COO — Regulatory approval of AOL's $315 million acquisition of the Huffington Post is still pending but CEO Tim Armstrong already has a new structure for the evolving company. The changes were set off by the plan …

Discussion: TechCrunch, SAI, SAI, @rafat, SAI and NetNewsCheck Latest

Michael Arrington / TechCrunch:

AOL Exec David Eun Out - Here's His Email To Staff — David Eun, my boss's (Heather) boss since the acquisition, will shortly be leaving AOL. As President of AOL Media and Studios he oversaw the AOL homepage as well as all of the content brands and sites.

Discussion: MediaMemo, SAI and @rafat

Edmund Lee / AdAge:

AOL's First Big Change for Huffington Post: Bigger Ads — News Aggregation Site Will Get ‘Project Devil’ Ads, but Will Anyone Else? — After months of negotiations with advertisers and agencies, AOL is starting to roll out “Project Devil,” a larger ad format it hopes will deliver …

Discussion: Poynter

Staci D. Kramer / paidContent:

Clayman: The Daily's Free Trial Run Will Continue — News Corp.'s The Daily launched Feb. 2 with a two-week free trial sponsored by Verizon, ostensibly enough time to give potential subscribers a full taste. But launch glitches that stretched out for a week kept a lot of those potential subscribers …

Waxy.org:

How I Indexed The Daily — For the last three weeks, I've indexed The Daily. Now that my free trial's up, I've had an intimate look at what they have to offer and, sad to say, I don't plan on subscribing. As a result, I'm ending The Daily: Indexed, my unofficial table of contents for every article they published publicly.

Discussion: New York Observer

Alex Alvarez / Mediaite:

Larry King To Piers Morgan: If You Say “I'm Dangerous,” You Better Be Dangerous — Larry King returned to his old CNN stomping grounds to speak with his successor of sorts, Piers Morgan. Morgan took the opportunity to address King's earlier comment that CNN had been “overselling” …

Discussion: The Wrap, The Wire, TVNewser and BBC

Neal Mohan / AdWords Agency Blog:

The three laws of display advertising physics — Labels: DoubleClick, Google Display Network — As we've written on our blogs before, new technologies are profoundly improving display advertising. In the last few years, there's been a technological Big Bang, creating new ways …

Discussion: eMedia Vitals, ClickZ, AdPulp, AdExchanger.com and The Official Google Blog

Peter Kafka / MediaMemo: Google's Decision to Get Into “Real Time” Ads Was Really Smart, Says Google

Om Malik / GigaOM:

Old Media Is Being Unbundled, Just Like Telecom Was — One of the biggest stories of my career — as someone who covered telecom industry — happened fifteen years ago: The 1996 Telecom Act was the start of the liberalization of an industry that had been vertical with very little competition.

Discussion: Stop Big Media News

Nikki Finke / Deadline.com:

Deadline.com's Parent Company MMC Sends ‘Cease & Desist’ Letter To TheWrap — Deadline.com and its parent company MMC is embarking on an intensified legal campaign to protect its original content. I began Deadline Hollywood Daily exactly 5 years ago in March and have seen it grow …

Discussion: paidContent, The Wire, Mediaite, LA Observed, GigaOM, The Wrap and Future of Journalism

Steve Smith / MinOnline:

Mags Need Women: The Byline Gap — For years now the gender imbalance on many magazine industry writing staffs has been a subject of casual observations and occasional promises of change. “The Sisterhood” columnist Elissa Strauss at the Jewish Daily Forward decided the other day to put …

Elissa Strauss / Forward.com:
New Yorker, Harper's, NYRB and TNR Editors on the Dearth of Female Bylines

Discussion: Jezebel, Need to Know, bookforum.com, New York Observer, New York Magazine, Poynter and MediaPost

Alex Weprin / mediabistro.com:

Breaking: Jim Murphy Leaving ‘Good Morning America’ — First on TVNewser: ABC's “Good Morning America” senior executive producer Jim Murphy is leaving ABC News and will soon be named executive producer of Anderson Cooper's upcoming syndicated show “Anderson”, TVNewser has learned.

Discussion: Media Decoder, Mediaite, Poynter, The Wrap and Broadcasting & Cable

David Teicher / AdAge:

Foursquare Exploring Content, Automatic Check-ins — CEO Dennis Crowley Talks to Ad Age About Creating Location-Specific Content and Checking-in by Touch — On the heels of the Mobile World Congress, Ad Age sat down with Foursquare CEO and co-founder Dennis Crowley to pick his brain about badges …

Jeff Bercovici / Mixed Media:

That Rupert Murdoch Script No One Will Touch? We Have It. — Image by World Economic Forum via Flickr — Back in December, I told you about a screenplay that's been making the rounds in Hollywood, earning praise from numerous producers but failing to find one willing to make it.

Discussion: On Media's Blog, Company Town, FishbowlNY, Crikey and Movieline

Lewis DVorkin / The Copy Box:

Turning Forbes magazine content into Web content — and vice versa — Turning intimate magazine words into digital information (Photographed for Forbes by Evan Kafka) — What's the role of a magazine article in a world gone digital? Can it effectively be retooled for news consumers on the Web?

Discussion: Talking Biz News and Noted

Russ Buettner / New York Times:

Affidavits Say Fox News Chief Told Employee to Lie — It was an incendiary allegation — and a mystery of great intrigue in the media world: After the publishing powerhouse Judith Regan was fired by HarperCollins in 2006, she claimed that a senior executive at its parent company, News Corporation …

Abbey Klaassen / AdAge:

Welcome to the New AdAge.com — A Few Notes on Why We Changed Our Look — Welcome to the new look of AdAge.com. We've undergone a redesign to create a cleaner, easier-to-navigate site that will help us serve you, our community, better. Our end goal: to make it easier for you to find content on the site.

Discussion: Editors Weblog

Andrew Wallenstein / paidContent:

Facebook TV Invasion Looms Via ‘American Idol’ Voting — Television is often included on that list of industries Facebook executives enjoy casually mentioning will have to rebuild themselves around social engagement. Don't look now, but Facebook may have just laid the foundation …

Discussion: Lost Remote, Inside TV, CNN, Hollywood Reporter and FishbowlNY

Telegraph: X Factor fans to vote via Facebook

Jeff Jarvis / BuzzMachine:

The distraction trope — In the Guardian, Jonathan Freedland is the latest curmudgeon to recycle Nick Carr's distraction trope, microwave it, and serve it with gravy. The argument is that Twitter—though possibly a wonderful thing for Egyptian revolutionaries (we can argue that trope another day) …

Discussion: FleetStreetBlues

Ken Doctor / Nieman Journalism Lab:

The Newsonomics of the digital mercado — Editor's Note: Each week, Ken Doctor — author of Newsonomics and longtime watcher of the business side of digital news — writes about the economics of news for the Lab. — It's as old as organized humanity itself: the mercado, the bazaar, the marketplace.

Discussion: Vault

Josh Halliday / Guardian:

Libya calls western journalists ‘outlaws’ — Warning made as reporters enter Libya through eastern border with Egypt as Muammar Gaddafi loses grip on country — Journalists from the BBC, CNN and other western media who have entered Libya will be “considered outlaws”, the country's deputy foreign minister warned on Wednesday.