Mediagazer: Why Missouri's J-School Should Rethink Its Approach to Twitter (MediaShift)

12:55 AM ET, March 16, 2011

Top News:

Alexia Tsotsis / TechCrunch:

AOL Asks Us If We Can Tone It Down — Earlier this week I interviewed Duncan Jones and Jake Gyllenhaal at SXSW, at the press junket for their movie The Source Code. While the film doesn't have a huge tech angle other than the title, I thought it might be good video content for TCTV …

Discussion: Poynter, Soshable, @jayrosen_nyu, @jeffjarvis, @hblodget, @dannysullivan, The Wrap, Runnin' Scared, Kempton, @poniewozik and The Awl, more at Techmeme »

Scott Weinberg / @scotteweinberg:

Effective immediately, I no longer work for @moviefone. Here's why: http://tcrn.ch/eLmTwi I will always love @cinematical.

Discussion: @alexia, @erikmal and @scotteweinberg

Patricia Chui / The Moviefone Blog:

Moviefone's Response to the TechCrunch Post — By now you may have read the recent post in TechCrunch regarding that site's SXSW coverage of the film ‘Source Code.’ A representative from Moviefone, who set up the interview with Summit Entertainment, received some feedback from the studio …

Discussion: The Atlantic Wire

Nellie Andreeva / Deadline.com:

Netflix To Enter Original Programming With Mega Deal For David Fincher-Kevin Spacey Series ‘House Of Cards’ — EXCLUSIVE: Video streaming juggernaut Netflix is becoming an original series player. In what is probably the biggest gamble in its 14-year history, I hear Netflix …

Discussion: Wall Street Journal, Fast Company, TechCrunch, Reuters, Mashable!, CrunchGear, Company Town, SAI, Engadget and GigaOM, more at Techmeme »

Joe Pompeo / Yahoo! News:

Chris Lehmann to lead Yahoo's news blogs network — Andrew Golis is leaving his post as managing editor of The Upshot network of news blogs at Yahoo! to become director of digital media and senior editor at “Frontline,” the PBS investigative documentary series.

Discussion: paidContent, SAI, Poynter and New York Magazine

Paige Albiniak / Broadcasting & Cable:

EXCLUSIVE: Couric Talker Looking Likely for 2012 — Former NBCU Distribution head Ed Wilson advising anchor — A syndicated talk show featuring Katie Couric is looking increasingly likely for fall 2012. — Couric's $15 million annual contract to anchor the CBS Evening News expires this June …

Discussion: The Wire, TVNewser, Yahoo! News, Company Town, Mediaite and On Media's Blog

Mallary Jean Tenore / Poynter:

Bob Woodward: ‘You get the truth at night, the lies during the day’ — During a visit to Poynter on Tuesday, Bob Woodward talked about why he likes his iPad, what he thinks about the future of long-form journalism and what he considers to be the best time of day to access hard-to-reach sources.

Hamilton Nolan / Gawker:

Here's a Washington Post Story With All the Editor's Notes In It — If you spend more than five minutes talking to an editor, you're sure to hear about how some story or other was a total piece of s**t before said editor got his hands on it. Now you can judge for yourself!

Discussion: Media Diary, Poynter and CJR

Peter Kafka / MediaMemo:

Netflix Crushing the Digital Movie Competition — If you're going to pay for a movie over the Web, you don't have to use Netflix. But there's a very good chance you'll do just that: A 60 percent chance, says NPD. — The consumer tracking outfit says Reed Hastings' company owns 61 percent …

Discussion: Ars Technica, more at Techmeme »

Julie Bosman / New York Times:

Publisher Limits Shelf Life for Library E-Books — Imagine the perfect library book. Its pages don't tear. Its spine is unbreakable. It can be checked out from home. And it can never get lost. — The value of this magically convenient library book — otherwise known as an e-book …

Discussion: Engadget and EW.com

New York Observer:

We Got the Betabeat! ‘The Observer’ Tech Site Launches Tomorrow — We're excited to announce the launch of our New York tech scene site, Betabeat (BETABEAT.com). Beginning tomorrow, Betabeat will deliver insider information on the latest ventures, startups and investments in Silicon Alley …

Discussion: WebNewser and Talking Biz News

Ken Doctor / Newsonomics:

NYT's Good Timing on Pay Launch, Amid News Chaos — Timing may not be everything, but it's a lot in life, and the New York Times could have not have picked a better time — soon - to launch both its new paid plans and new tablet product. — Why? Well, the world's conspired to wait …

Discussion: Poynter

MediaShift:

Why Missouri's J-School Should Rethink Its Approach to Twitter — Do you check the official Twitter feed for the Missouri School of Journalism on a regular basis? Probably not, based on its dismal number of followers. — As of today, the official Twitter account of Mizzou's J-School had just 630 followers.

Lucia Moses / Adweek:

As Seventeen Goes Upscale, Can It Keep Its Readers? — Teen mag putting new emphasis on luxury fashion — Seventeen has been a reliably mainstream read for teen girls, but its readers will now have to dig deeper to pull off some of its looks, because the magazine is making a big push into luxury fashion.

Discussion: mediabistro.com, FishbowlNY and MediaPost

Joshua Benton / Nieman Journalism Lab:

A very important matter: Should ebook titles be in quotes or italics? — We've been writing quite a bit lately about ebooks and their potential as a distribution mechanism (and maybe even revenue driver) for journalism. Whether it's Foreign Policy, The New York Times, ProPublica, or N+1 …