Mediagazer: Netflix To Enter Original Programming With Mega Deal For David Fincher-Kevin Spacey Series ‘House Of Cards’ (Nellie Andreeva/Deadline.com)

1:35 PM ET, March 16, 2011

Top News:

Nellie Andreeva / Deadline.com:

Netflix To Enter Original Programming With Mega Deal For David Fincher-Kevin Spacey Series ‘House Of Cards’ — EXCLUSIVE: Video streaming juggernaut Netflix is becoming an original series player. In what is probably the biggest gamble in its 14-year history, I hear Netflix …

Peter Kafka / MediaMemo:
Netflix Crushing the Digital Movie Competition

Discussion: Ars Technica and GigaOM

Patricia Chui / The Moviefone Blog:

Moviefone's Response to the TechCrunch Post — By now you may have read the recent post in TechCrunch regarding that site's SXSW coverage of the film ‘Source Code.’ A representative from Moviefone, who set up the interview with Summit Entertainment, received some feedback from the studio …

Discussion: TechCrunch, Poynter, The Awl, NetNewsCheck Latest, LA Observed, Soup and The Atlantic Wire

Alexia Tsotsis / TechCrunch:
AOL Asks Us If We Can Tone It Down

Discussion: The Atlantic Wire, Gawker, Nieman Journalism Lab, Guardian, Soshable, Marketing Pilgrim, Bloggasm, @dannysullivan, Poynter, The Wrap, @hblodget, Runnin' Scared, @jeffjarvis, @jayrosen_nyu, Kempton, @poniewozik and The Awl, more at Techmeme »

Scott Weinberg / @scotteweinberg:
Effective immediately, I no longer work for @moviefone. Here's why: http://tcrn.ch/eLmTwi I will always love @cinematical.

Discussion: @scotteweinberg, @alexia and @erikmal

Bill Carter / Media Decoder:

Quake Coverage Draws Viewers to CNN — CNN once again proved its appeal to viewers of breaking news last Friday through Monday night, with coverage of the aftermath of the Japanese earthquake and tsunami. — Friday's audience for the total day, 2.273 million, was CNN's largest since the Inauguration in January 2009.

Discussion: Mediaite, Poynter, TVWeek.com and rbr.com

Mallary Jean Tenore / Poynter:

Bob Woodward: ‘You get the truth at night, the lies during the day’ — During a visit to Poynter on Tuesday, Bob Woodward talked about why he likes his iPad, what he thinks about the future of long-form journalism and what he considers to be the best time of day to access hard-to-reach sources.

Discussion: Yahoo! News, MediaMemo, Editors Weblog and Poynter

James Rainey / Los Angeles Times:

On the Media: Patch.com's Newark plan smells of conflict — Huffington Post co-founder Arianna Huffington (Jason Kempin / Getty Images For IMG / March 16, 2011) — The AOL hyper-local news operation, now under Arianna Huffington, enters a partnership with a New Jersey mayor that doesn't seem journalistically sound.

Discussion: Mediaweek and On Media's Blog

Dave Winer / Scripting News:

Will we see the NY Times paywall soon? — Amid revolutions and huge earthquakes and nuclear meltdowns, we're reminded that we might see a NY Times paywall any day now. — I've always said that the Times likes to talk about a paywall, and they've been doing that for a long time …

Kara Swisher / BoomTown:

100 Percent Fresh Exclusive!: Flixster/Rotten Tomatoes in Acquisition Talks With Yahoo and Others — Flixster-the popular social movie site whose brands include the Rotten Tomatoes premium reviews site, as well as BuddyTV-is in early acquisition talks with several suitors, including Yahoo, said sources close to the situation.

Discussion: VentureBeat

minonline.com:

Hearst Magazines is 2010 Group Publishers' Ad-Page Champ — With the explosion of magazine apps, social media and the resurgence of print advertising, magazine brands are showing a prominent face to their loyal and new readers and advertisers. This week's top 5 chart looks …

Discussion: Folio and FishbowlNY

Peter Kafka / MediaMemo:

Facebook Takes Another Swing At Web Video: Live Streaming Major League Baseball — Last week, you could rent a movie on Facebook. Today, you can watch a live pro baseball game on the site. — Still think Facebook can't be a big player in Web video? — You can watch the game …

Discussion: paidContent and San Francisco Chronicle, more at Techmeme »

Abu Dhabi / Reuters:

News Corp aims to build own social gaming business — (Reuters) - Media giant News Corp aims to build its own social-gaming business as valuations of games companies, such as FarmVille maker Zynga skyrocket, its head of digital media said on Wednesday. — Jonathan Miller also said News Corp's …

Discussion: BloggingStocks

Tom Scocca / Capital New York:

Tales of a skirt-chaser: On the radically democratic theory, and autocratic practice, of being Bill Cunningham — Richard Press and Zeitgeist Films. — Maybe the most pleasing and arresting sight in the documentary Bill Cunningham New York is the spectacle of Bill Cunnigham not taking photographs.

Stefan Candea / Nieman Journalism Lab:

From the ground up: The growth of independent media in Romania — Editor's Note: Our sister publication Nieman Reports is out with its spring issue, which spotlights the efforts of reporters trying to uncover corruption. We're highlighting a few entries that connect with subjects we follow in the Lab, but go read the whole issue.

Discussion: Nieman Reports

Laura Martinez / Multichannel:

Univision Dips Its Toes Into English — News Twitter Feed, Soccer Site Aim for Anglophone U.S. Hispanics — Univision might be having a change of heart about the English language. — The company, which for decades has embraced a Spanish-only policy, seems to be dipping its toes into English-language content online.

Kara Swisher / BoomTown:

Exclusive: After Ad Changes, Yahoo Media Unit Gets a Management Shakeup — Last week, Yahoo's advertising unit got the once-over from its new sales head Wayne Powers. And, this week, its new Audience unit head Mickie Rosen is making a series of executives moves.

Discussion: VentureBeat, mroth.info, paidContent and SAI

Julie Bosman / New York Times:

Publisher Limits Shelf Life for Library E-Books — Imagine the perfect library book. Its pages don't tear. Its spine is unbreakable. It can be checked out from home. And it can never get lost. — The value of this magically convenient library book — otherwise known as an e-book …

Discussion: New York Observer, Shelly Palmer Digital Living and Engadget