Mediagazer: Businessweek Finally Becoming a Real Part of Bloomberg (Lucia Moses/Adweek)

7:45 AM ET, March 23, 2011

Top News:

Jeff Bercovici / Mixed Media:

NY Times Asks Twitter to Shut Down Paywall Dodgers — There are plenty of ways to tunnel under or through The New York Times's new online paywall, but if you're not careful about how you do it, the Times will shut you down. — That's what's about to happen to FreeNYTimes …

Discussion: The Understatement, Media News, Mashable!, Future of Journalism, L.A. Times Tech Blog, @freenyt, @dandotlewis, @doctorow, Media & Entertainment, @jeffbercovici, FishbowlNY, @dannysullivan, Poynter, Techdirt, SAI and The Awl, more at Techmeme »

Reuters:

How the NYT paywall could turn out to be a success — There's one aspect of the NYT paywall which hasn't got as much attention as it deserves — and that's the idea that the NYT will be able to charge higher CPMs for ads behind the paywall than it currently gets for ads on a free site.

Discussion: The Daily Dish

Glynnis MacNicol / SAI:
Lincoln Is Offering “Smarter” Readers Free Access To NYT.Com For The Rest Of The Year

Discussion: The Wire and @scottkarp

Bob Buch:
Stop Calling it Content

Discussion: Fast Company and The Wire

New York Times:

4 Times Journalists Held Captive in Libya Faced Days of Brutality — As the four of us headed toward the eastern gate of Ajdabiya, the front line of a desperate rebel stand against the advancing forces of Col. Muammar el-Qaddafi, a car pulled up alongside. — “They're in the city!” the driver shouted at us.

Discussion: Guardian and Poynter

Washington Post:

In Ishinomaki, news comes old-fashioned way: Via paper — Gallery: Massive rescue, cleanup efforts underway in Japan: After the earthquake and tsunami, entire towns in Japan are impossible to reach. But search-and-rescue teams are fanning out in what will be a lengthy, complex endeavor.

Discussion: On Media's Blog, Editors Weblog and magCulture.com/blog

David Kaplan / paidContent:

WSJ Launching Single-Issue Downloads For iPad — Looking to get more subscribers for its iPad app, The Wall Street Journal will start selling single-issue digital versions of its morning paper for $1.99 in the within the existing free app. In a conversation last week with Alisa Bowen …

Discussion: MacStories, FishbowlNY, Talking Biz News and BusinessJournalism.org …, more at Techmeme »

Rick Edmonds / Poynter:

New ranking combines print-digital reach of metro papers, reveals surprising winners — Which American newspaper reaches the most readers in its market if print and online audiences are combined? — That seems a fundamental question in an era of hybrid print/digital business models.

Discussion: The News About The News and LA Observed

Stuart Elliott / Media Decoder:

Ad Spending Could Change With AT&T Deal — The advertising implications for the acquisition of T-Mobile by AT&T will take some time to unfold. — Advertising for T-Mobile is created by the Seattle office of Publicis Worldwide, an agency that is owned by the Publicis Groupe of France.

Discussion: VentureBeat, rbr.com and paidContent

Peter Kafka / MediaMemo:
T-Mobile's $412 Million Media Hole

Discussion: Deal Journal

Farhad Manjoo / Slate:

Amazon and book publishers' stupid attempts to curtail e-book lending. — As convenient as they are, I've long worried about the many ways in which e-book purveyors restrict readers' rights. You can't resell the books you purchase for the Amazon Kindle, and you can't read them on most other e-readers.

Discussion: GigaOM, paidContent and The Next Web, more at Techmeme »

Tim Carmody / Nieman Journalism Lab:
In two years, Amazon moved from journalism savior to afterthought; is today the day the trend reverses?

Discussion: SAI, TechCrunch, VentureBeat, Bits, GigaOM, MediaPost, Associated Press, Folio and TeleRead, more at Techmeme »

Mark Memmott / NPR:

Remembering Mo Nabbous, ‘The Face Of Libyan Citizen Journalism’ — A reporter who lost his life trying to tell the world about what Moammar Gadhafi's forces were doing to the people of Libya is remembered today on All Things Considered. — NPR's Andy Carvin talks about Mohammed Nabbous …

Discussion: Libya February 17th

Lucia Moses / Adweek:

Businessweek Finally Becoming a Real Part of Bloomberg — Reorganization brings magazine closer to parent company's bosom — A little more than a year since Bloomberg LP bought the money-losing Businessweek, the newsweekly is finally integrating with the rest of its parent company.

Discussion: eMedia Vitals, Folio and BusinessJournalism.org …

Brian Stelter / New York Times:

Glenn Beck Contemplates Starting Own Channel — The possibility that Glenn Beck will exit the Fox News Channel at the end of the year has prompted a big question in media circles: if he leaves, how will he bring his considerable audience with him? — Two of the options Mr. Beck has contemplated …

Discussion: Inside Cable News and DailyFinance

John Eggerton / Multichannel:

Libya Supplants Japan Atop News Coverage: PEJ — No-Fly Zone Announcement Swings Pendulum Back Toward Middle East — News organizations continued their two-front coverage last week of the crisis in the Middle East and the crisis in Japan, with the pendulum swinging back toward the former …

Discussion: Gawker, Mediaite, New York Times and People-Press.org

Jeff Bercovici / Mixed Media:

AOL Folds 30 Brands, Including Politics Daily — First it was the people. Now it's the brands. AOL just notified staffers of a major consolidation of its portfolio of content sites, undertaken as part of its merger with the Huffington Post. All told, some 30 brands will be “integrated” …

Discussion: BoomTown, eMedia Vitals, Mediaite, FishbowlNY, The Wrap, @nick and Yahoo! News, more at Techmeme »

Ryan Lawler / GigaOM:

Adobe Pass Makes TV Everywhere Logins More Manageable — The pay TV industry is betting big on TV Everywhere, an initiative through which pay TV subscribers can get access to on-demand versions of their favorite channels online. But up until this point, the process for doing …

Discussion: paidContent, Online Video News and Multichannel