Mediagazer: How the NYT paywall could turn out to be a success (Reuters)

5:55 PM ET, March 23, 2011

Top News:

Brian Stelter / New York Times:

Glenn Beck Contemplates Starting Own Channel — The possibility that Glenn Beck will exit the Fox News Channel at the end of the year has prompted a big question in media circles: if he leaves, how will he bring his considerable audience with him? — Two of the options Mr. Beck has contemplated …

Tom McGeveran / Capital New York:

Huffington's cultural revolution: Destroying the old world to forge a new one, for a while — Here's a short play, set in 1997: — Scene: Journalist, applying for a job, is seated across a table at a moderately priced Italian restaurant from an editor who's just taken over the Arts …

Erik Sherman / BNET:
AOL's Brewing Conflict: Brand Versus Journalism

Discussion: Wall Street Journal, Marketing Pilgrim and The Wire, more at Techmeme »

Michael Liedtke / Associated Press:

USA Today rewrites strategy to cope with Internet — McLEAN, Va. - USA Today, a newspaper created nearly 30 years ago to appeal to people who grew up watching television, is revising its formula to try to counter the Internet's threat to its survival. — The nation's second-largest newspaper …

Discussion: On Media's Blog, NetNewsCheck Latest, Poynter and MediaPost

Nat Ives / AdAge:

Magazines' New Rules for Counting Digital Sales — IPad Editions No Longer Need to Include Every Print Ad to Count Toward Circulation Guarantees — Magazines can now count iPad and other digital-edition sales toward their paid-circulation guarantees even if those digital versions don't include …

Discussion: paidContent, NetNewsCheck Latest, Canadian Magazines, accessabc.com and BtoB Magazine

New York Times:

4 Times Journalists Held Captive in Libya Faced Days of Brutality — As the four of us headed toward the eastern gate of Ajdabiya, the front line of a desperate rebel stand against the advancing forces of Col. Muammar el-Qaddafi, a car pulled up alongside. — “They're in the city!” the driver shouted at us.

Discussion: The New Yorker Blog, Most Recent Home Page Posts …, Big News Network.com, The Wire, FishbowlNY, Journalism.co.uk, CJR, Prof Chris Daly's Blog, National Review, Poynter, Guardian, The Daily Dish and J-Source

Rick Edmonds / Poynter:

New ranking combines print-digital reach of metro papers, reveals surprising winners — Which American newspaper reaches the most readers in its market if print and online audiences are combined? — That seems a fundamental question in an era of hybrid print/digital business models.

Discussion: Mashable!, MediaPost, newsplexer, Garcia Media, The News About The News, LA Observed and paidContent

Washington Post:

In Ishinomaki, news comes old-fashioned way: Via paper — Gallery: Massive rescue, cleanup efforts underway in Japan: After the earthquake and tsunami, entire towns in Japan are impossible to reach. But search-and-rescue teams are fanning out in what will be a lengthy, complex endeavor.

Discussion: bookforum.com, On Media's Blog and magCulture.com/blog

Mathew Ingram / GigaOM:

Bloomberg: Personalizing the News for 20 Million People — Mining through terabytes and zettabytes of data isn't just for hardware companies and database-service providers — media companies like Bloomberg are also trying to make use of the oceans of information they have about their users …

Discussion: Betabeat

Joshua Levine / Wall Street Journal:

Brand Anna — The editor of Vogue has always occupied the most powerful seat in the world of American fashion. But Anna Wintour's web of influential friends and allies has helped turn her into a global brand that transcends fashion. Photographs by Mario Testino

Discussion: FishbowlNY and Styleite

Samantha Critchell / Associated Press: WSJ. profile: The power of Anna Wintour

David Bauder / Associated Press:

CNN trying to take advantage of newsgathering — NEW YORK — CNN sent 11 crews to cover Japan's earthquake and tsunami, including headliners Anderson Cooper and Sanjay Gupta. Anchors Wolf Blitzer and Piers Morgan were elsewhere last week: Blitzer hosting his evening newscast from France …

Discussion: Mediaite and TVNewser

David Kaplan / paidContent:

Sulzberger: App Sales Prove News Consumers Are Willing To Pay — The rise of tablets and apps has helped pave the way for the New York Times and potentially many other newspapers to charge for content, said Arthur Sulzberger, Jr., the company's chairman and publisher, in an interview …

Discussion: Mixed Media, NetNewsCheck Latest, The Wire, mediabistro.com, MacStories and Yahoo! News

James Rainey / Los Angeles Times:

On the Media: At Neon Tommy, the reporters are responsible for delivery too — The workings of USC Annenberg student-run news website illustrate the new reality for journalists. — A conversation this week in the offices of Neon Tommy, a USC student-run online news outlet, went something like this …

Discussion: smays.com and Poynter

Kara Swisher / BoomTown:

Pretty Flipboard Fundraising at an Even Prettier $200 Million Valuation — Flipboard, the high-profile and highly designed social media reading app for the Apple iPad, is out raising another round of funding at an eye-popping $200 million valuation, according to numerous sources close to the situation.

Discussion: SAI, more at Techmeme »

Reuters:

How the NYT paywall could turn out to be a success — There's one aspect of the NYT paywall which hasn't got as much attention as it deserves — and that's the idea that the NYT will be able to charge higher CPMs for ads behind the paywall than it currently gets for ads on a free site.

Discussion: Epicenter, CNN, SAI and Mixed Media

Glynnis MacNicol / SAI:
Lincoln Is Offering “Smarter” Readers Free Access To NYT.Com For The Rest Of The Year

Discussion: The Wire and @scottkarp

Chris O'Shea / mediabistro.com:

The Atlantic Pulls Unflattering Jay-Z Article — Yesterday The Atlantic ran an excerpt from a book on Jay-Z that shows the rapper in some rather unflattering light. Now that article is nowhere to be found (here's a reposting of it). The author, Zack O'Malley Greenburg …

Discussion: HYUNINC and On Media's Blog

Gautham Nagesh / The Hill:

Former NBC exec leads parents group's profanity crusade — During his 15-year career as an executive at NBC, Tim Winter was one of the people who helped decide what TV shows reached the viewing public. Now president of the Parents Television Council, Winter spends much of his time as a thorn in the side of his former peers.

Thanks:theptc

Stuart Elliott / Media Decoder:

Ad Spending Could Change With AT&T Deal — The advertising implications for the acquisition of T-Mobile by AT&T will take some time to unfold. — Advertising for T-Mobile is created by the Seattle office of Publicis Worldwide, an agency that is owned by the Publicis Groupe of France.

Discussion: VentureBeat