Mediagazer: Some indie studios wary of Netflix partnership (Greg Sandoval/CNET News)

2:15 PM ET, April 4, 2011

Top News:

Team From Engadget Makes Jump to SB Nation — In 2005, Jim Bankoff was working at AOL as executive vice president in charge of products and programming. He decided that AOL needed to move aggressively into news if the business, then still a portal clinging to dial-up customers …

Kara Swisher / BoomTown:

SB Nation Sacks AOL in Raid of Former Engadget Team for Competing New Tech Site, As AOL Zeroes in on New EiC — Jim Bankoff, the fomer AOL exec responsible for buying Engadget for the Internet portal, has grabbed eight staffers who had recently left the huge tech site amid tensions, in order to start a new gadget property.

Discussion: BoomTown, everwas, TDW Geeks, VatorNews, Engadget, Talking Biz News, Stowe Boyd, mediabistro.com, @karaswisher and Soup, more at Techmeme »

Nicholas Carlson / SAI:

THE ENGADGET EXODUS: Hate To Be Rude, But Readers Don't Care — Since Jason Calacanis created gadget blog Engadget in 2004, the site has gone through three top editors: Peter Rojas, Ryan Block, and Josh Topolsky. — Today, a fourth takes over: Tim Stevens.

Henry Blodget / The Wire:

IT'S OFFICIAL: AOL Fires Freelancers* — A couple of weeks ago, AOL threw its freelance journalists into purgatory: — They were supposed to sit tight and wait to hear from their editors on their roles in the post-merger Huffington Post Media Group. — The freelancers, naturally …

Discussion: FishbowlNY, Guardian and mediabistro.com

Henry Blodget / SAI:

AOL: We're Not Firing All Our Freelancers — We're Hiring Some Of Them Full-Time — Earlier today, we published a note from an AOL freelance journalist reporting that AOL's business-and-finance freelancers had been canned. — AOL's business-and-finance editor Peter Goodman sent us the note below in response.

Discussion: FishbowlNY

Associated Press:

AP source: Couric leaving news anchor post — NEW YORK (AP) — Katie Couric is leaving her anchor post at “CBS Evening News” less than five years after becoming the first woman to solely helm a network TV evening newscast. — A network executive, who spoke on condition of anonymity …

Hollywood Reporter: Katie Couric Eyeing AOL, Yahoo Partnership With Talk Show

Tanzina Vega / Media Decoder:

Center for Public Integrity to Start New Site for Investigative Journalism — The Center for Public Integrity will start a new Web site this month dedicated to investigative journalism. — The Web site, called iWatch News, will be updated daily with 10 to 12 original investigative pieces and aggregated content from other sources.

Discussion: Mediaite, FishbowlNY, Big News Network.com and Free Press

rickwebb's tumblrmajig:

On The Bubble — Okay, a few more thoughts on this Chris Dixon article and whether it's a bubble, since going and reading the article, I am surprised to see Dixon arguing that not only is it a safer bubble (private investors, discussed in my last entry) but that perhaps it's not a bubble at all.

Discussion: AdAge, Betabeat and NoahBrier.com

Newsosaur / Reflections of a Newsosaur: Newspapers get 3x too many ad dollars, says study

Wall Street Journal:

Making Facebook Ads More Buyer-Friendly — Specialist Agencies Emerge to Offer Big Marketers Help Navigating Site's Ad System — A new generation of agencies is trying to crack the code for placing ads on Facebook Inc. in a bid to lure more big-ticket marketers to the website.

Discussion: SAI and AdExchanger.com

Newsweek:

Save the Media! — Let the ‘Times’ charge readers, says ad titan Martin Sorrell—but news needs subsidies, too. — Sir Martin Sorrell has always been a bit of a flamethrower. Today, the British advertising tycoon—who amassed one of the largest ad-agency groups in the world …

Discussion: Poynter

Georgina Prodhan / Reuters:
FT won't give up subscriber relationship to Apple

Discussion: The Independent, MacStories and Electronista

Ken Auletta / New Yorker:

What is Robert Thomson doing at the Wall Street Journal? — What is Robert Thomson doing at the Wall Street Journal? — Read the full text of this article in the digital edition (subscription required), or on our iPad app.

Discussion: Mediaite, Clusterstock, On Media's Blog, Poynter and Talking Biz News

Felix Salmon:

GE and the power of iterative journalism — On March 25, the NYT's David Kocieniewski splashed a bombshell of a story across the front page; its current headline, online, is “GE's Strategies Let It Avoid Taxes Altogether”: … Cue a massive scurrying sound, as dozens of journalists around …

Discussion: ProPublica, Poynter, The Hillman Foundation blogs, Hot Air, Emdashes, Clusterstock and ThinkProgress

Jared Keller / The Atlantic Online:

Photojournalism in the Age of New Media — Social media have given photojournalists a million extra eyes in conflict zones. But if a picture can say a thousand words, the trick is finding the right one. — An elderly woman kisses a riot solider in the streets of Cairo. A building collapses in Tokyo.

Thanks:jaredbkeller

Greg Sandoval / CNET News:

Some indie studios wary of Netflix partnership — Independent films have always been a valuable source of content for Netflix, but rarely was it more important than during a public relations crisis two weeks ago. — Showtime and Starz, two-high profile pay-TV services that supply Netflix …