Mediagazer: Veteran Alabama meterologist uses Twitter, Facebook, Ustream to broadcast during tornado, storms (Al Tompkins/Poynter)

5:10 PM ET, April 28, 2011

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Kara Swisher / BoomTown:

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Discussion: Two Bananas Marketing, @mediatwit, SiliconANGLE, @rafat, @karaswisher and @learmonth, more at Techmeme »

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Discussion: Poynter

Ken Doctor / Nieman Journalism Lab:

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The Daily:

Auto-racing heir Penske poised to add Variety to his empire — Jay Penske, the heir to the Detroit car-racing clan, is mulling a bid to buy Variety from the Amsterdam-based Reed Elsevier company, sources say. — Penske, 30, already has an Internet media conglomerate with Movieline …

Discussion: Folio and FishbowlLA

Noah Davis / The Wire:

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Marco.org:

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Discussion: Betabeat, MacStories, Technologizer, GigaOM and eMedia Vitals

Andrew Phelps / Nieman Journalism Lab:

Your handiest reporting tool may be the smartphone in your pocket — Every journalist has found herself in some version of this situation: Bianca Vazquez Toness, a reporter for Boston's WBUR public radio, drove about 40 minutes north of her office Tuesday to interview the controversial mayor of Lawrence …

Aida Alami / New York Times:

Web Offers a Voice to Journalists in Morocco — CASABLANCA — After the Moroccan journalist Ali Lmrabet wrote about the king's real estate holdings in 2001, he was tried in court on defamation charges and the article cost him his career: His satirical magazine, Demain, a symbol of the independent press, was shut down.

Staci D. Kramer / paidContent:

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Discussion: MediaPost

Adweek:

Reader's Digest Looking to Unload Web's Top Food Site? Allrecipes.com had become company's digital jewel By Lucia Moses — The struggles of Reader's Digest magazine have grabbed headlines in recent years, but a food website may have been a bigger factor in Mary Berner's departure as CEO of Reader's Digest Association.

Discussion: FishbowlNY

Jim Romenesko / Poynter:

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Discussion: FishbowlNY

Joel Meares / CJR:
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Katy Culver / Poynter:

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Discussion: blog.delicious.com and TechCrunch

Al Tompkins / Poynter:

Veteran Alabama meterologist uses Twitter, Facebook, Ustream to broadcast during tornado, storms — Meteorologist James Spann could tell from his radar screen that Tuscaloosa, Ala., was in the path of a powerful storm Wednesday. But when his TV station, ABC 33/40, turned one of its cameras …