Mediagazer: BBC Global Digital Chief: The “ROI from Facebook is Staggering” (Andy Plesser/Beet.TV)

8:50 AM ET, May 25, 2011

Top News:

Mathew Ingram / GigaOM:

Will Publishers Choose the Open Web Over Apple's Walled Garden? — More and more magazine publishers are signing up with Apple to offer subscriptions through their iPad apps, including Conde Nast — which rolled out in-app subscriptions for Wired and GQ today — and Hearst.

Discussion: Mashable!, Thanks:mathewi

Andy Plesser / Beet.TV:

BBC Global Digital Chief: The “ROI from Facebook is Staggering” — Social media is not a marketing solution but a “profit center” for the BBC's commercial Web sites, says Daniel Heaf, Director of Digital for BBC Worldwide, in this exclusive interview with Beet.TV

Discussion: paidContent:UK

Marci Windsheimer / Open:

NYTWrites: Exploring Topics and Bylines — Irene Ros, a research developer at the IBM Visual Communication Lab, has created a visualization that explores New York Times bylines and topics. NYTWrites uses the Article Search API to show the diversity of topics covered by individual reporters.

Thanks:steverubel

Noreen Malone / Slate:

Em dashes—why writers should use them more sparingly. — According to the Associated Press Stylebook—Slate's bible for all things punctuation- and grammar-related—there are two main prose uses—the abrupt change and the series within a phrase—for the em dash.

Jacqui Cheng / Ars Technica:

Barnes & Noble goes after Kindle with Nook Simple Touch Reader — Barnes & Noble has decided to expand its Nook line by offering a new device that is... less capable than its previous offerings? The company announced the simplified Nook during a media event in New York on Tuesday …

Discussion: Marco.org and CrunchGear

Paul Miller / This is my next:
Barnes & Noble's new Nook goes back to basics

Discussion: The Next Web, Daring Fireball and NYConvergence.com

Paul Wakely / BBC:

Moderation and ‘superinjunctions’ — I'm the Editor, Moderation Services for BBC Online, which means I oversee moderation of your comments across the BBC website. — I wanted to respond to some interesting discussions about the moderation we've applied to comments about the 'footballer injunction …

Discussion: BBC, Telegraph, Future of Journalism and Guardian

Charlie Savage / New York Times:

Times Reporter Served With Subpoena in Leak Case — WASHINGTON — Federal prosecutors, with the approval of Attorney General Eric H. Holder Jr., are trying to force a reporter at The New York Times to testify at a criminal trial about who leaked information to him about a C.I.A. effort …

Discussion: Gawker, The Atlantic Wire, The New Yorker Blog, Yahoo! News, Runnin' Scared, Battleland, FishbowlNY and The Wire

Jeff Sonderman / Poynter:

Why The New York Times replaced its Twitter ‘cyborg’ with people this week — The New York Times is turning off the automatic feed for its main Twitter account this week in an experiment to determine if a human-run, interactive approach will be more effective.

Discussion: The Wire, New York Times, @jspepper, Editors Weblog, Future of Journalism and FishbowlNY, more at Techmeme »

Nate Freeman / New York Observer:

Cafe Society Kaput! Elaine's Wonderful Saloon May Be Ready to Close the Book — Last Monday, The Observer shouldered open the door of Elaine Kaufman's legendary restaurant only to knock into an editor at Vanity Fair whom we knew from college, already drinking martinis with her two friends …

Paul Linford / HoldTheFrontPage:

Giggs story heralds record traffic for Scottish title — The Sunday Herald is boasting record web hits after naming Ryan Giggs as the footballer who took out a gagging order over an alleged extramarital affair - despite the story not initially appearing online.

Foster Kamer / New York Observer:

Closely Held Company: Is the Author of ‘Too Big to Fail’ Too Schmoozy With Wall Street? — A few hours after HBO's Too Big to Fail, the star-studded adaptation of New York Times financial reporting wunderkind Andrew Ross Sorkin's best-selling account of the 2008 collapse of Lehman Brothers …

Brian Stelter / Media Decoder:

Oprah Calls and Reflects on 25 Years — “Hi, it's Oprah.” — A week ago, with only a few more episodes of her show left to tape and to promote, Oprah Winfrey picked up the phone herself to call The New York Times for a scheduled interview. — Having dialed a number that was one digit away …

Discussion: Forbes.com, mediabistro.com and The Huffington Post

Rem Rieder / American Journalism Review:

The Rise of Political Fact Checking — Two good examples of news outlets holding candidates accountable. Posted: Tues. May 24, 2011 — Rem Rieder (rrieder@ajr.umd.edu) is AJR's editor and senior vice president. — One of the more encouraging developments in journalism in recent years …

Discussion: Washington Post and Associated Press

Mallary Jean Tenore / Poynter:

From radio reporter to graphic novelist, how Brooke Gladstone became a character in ‘The Influencing Machine’ — “On the Media” reporter Brooke Gladstone has long been identified by her voice on the radio. Now, readers can see her voice in a new graphic novel that comes out today.