Mediagazer: When should you quit your job to start your website? Try the ‘just do it’ model (Robert Niles/Online Journalism Review)

Facebook Is Developing Ways to Share Media — Facebook is developing features that will make the sharing of users' favorite music, television shows and other media as much a part of its site as playing games or posting vacation photos. — The company is in discussions with several online music services …

Discussion: The Wire, Future of Journalism, Adweek, gigaom.com, Softpedia News, Venture Capital Dispatch, Disruptors and WebProNews, more at Techmeme »

Sam Schechner / Wall Street Journal:

TV Audience Shrinking — Season Ends With High Viewership for Finales but Overall Trend Shows Decline in 18-49 Group — Fewer young people watched TV on traditional sets over the past television season, the second consecutive year of decline as viewers face a proliferation of ways to watch TV shows.

Discussion: Company Town, Adweek, Future of Journalism and NetNewsCheck Latest

Sarah Marshall / Journalism.co.uk:

Mail Online expected to become world's most popular news website — The Mail Online could become the most popular news website in the world as bosses predict 70 million unique users will be reported for May. — In March the Mail Online overtook the Huffington Post to become the world's second most read news website.

Discussion: Yahoo! News and FishbowlNY

Michael Calderone / The Huffington Post:

Why Are Staffers Leaving Murdoch's iPad Paper? — NEW YORK — In the months leading up to Rupert Murdoch's unveiling of The Daily at the Guggenheim Museum, the buzz in media circles centered on all the journalists flocking to the forthcoming iPad-only ânewspaper.â Lately, thereâs been more talk of whoâs leaving.

Discussion: Yahoo! News, FishbowlNY, mediabistro.com, Mogulite and Poynter

Jeff Bercovici / Mixed Media:

Some Good News for AOL: Patch Traffic Has Doubled This Year — Spending $315 million to buy the Huffington Post was a big deal for AOL, but, in terms of ongoing investment, Patch is a much bigger one. The hyperlocal news network is burning through $40 million a quarter — more than Huffpo spent in all of last year.

Discussion: FishbowlNY, The Wire, paidContent and Future of Journalism

Lauren Indvik / Mashable!:

The Atlantic Launches Twitter-Based Book Club — The Atlantic has announced the first selection for 1book140, an online reading and discussion club that will span the publication's presences on Twitter, Facebook and Tumblr, as well its website. — Readers, in conjunction …

Discussion: gigaom.com, SocialTimes.com, FishbowlNY, eMedia Vitals, Future of Journalism and MediaPost

David Pell / Gizmodo:

I Don't Care If You Read This Article — When it comes to Internet publishing, there's traffic figures and everything else. But does that mean we must become slaves to Comscore? Tweetage Wasteland's David Pell believes it may just be a matter of perspective.

Discussion: O'Reilly Radar

Casey Johnston / Ars Technica:

Content-focused iPad apps value form over function, study finds — A report released by the Nielsen Norman Group shows that many iPad apps are confusing users by being too subtle about the gestures needed to navigate them, and some are not sensitive enough to the accuracy limit of fingertips.

Discussion: 9 to 5 Mac and Future Journalism Project

Jeff Sonderman / Poynter:

The opportunities and challenges of Meporter, a new citizen journalism mobile app — A mobile app called Meporter aims to help citizen journalists report on events and breaking news. — Meporter launched Tuesday afternoon at the TechCrunch Disrupt conference in New York City.

Discussion: Beet.TV, Thanks:jeffsondermanch

Rick Edmonds / Poynter:

Why a Boston Globe sale is improbable (but not impossible) — Stop me if you've heard this one before: A group of civic-minded local businessmen hope to buy a shrinking metro paper, manage it with fresh eyes and restore it to its glory days. — The scenario is playing out again this week in Boston …

Discussion: MediaPost

Robert Niles / Online Journalism Review:

When should you quit your job to start your website? Try the ‘just do it’ model — By Robert Niles: What's your greatest failure in your career? — I'm not talking about your greatest failure as a journalist. We all blow a story from time to time, and some newsroom errors, obviously, cause more harm than others.

Mallary Jean Tenore / Poynter:

MPR's Ringham: People left out of conversation have to ‘summon up some guts to dive in’ — Following recent talk about the lack of women who contribute to op-ed pages, Minnesota Public Radio Commentary Editor Eric Ringham did a byline count of MPR's commentaries.

New York Post:

Koepp decamps Newsweek, returns to Time Inc. — Turns out, you can go home again. — Time Inc. raided Tina Brown and Newsweek to bring Steve Koepp back inside the tent as editorial director of its fledgling book unit, Time Home Entertainment, Inc. — The news created a buzz among …

Mark Sweney / Guardian:

SeeSaw online TV venture to close — Arqiva to pull plug on SeeSaw after failing to find an investment partner or buyer for the service — Arqiva is set to close online TV venture SeeSaw after failing to find an investment partner or buyer to keep the service alive.

Discussion: Pocket-lint