Mediagazer: The Atlantic to Launch TheAtlanticCities.Com in Sept. (Steve Cohn/minonline.com)

Hulu's Owners Weigh Cons of a Possible Sale of the Site — Online-video pioneer Hulu LLC has been a headache for its Hollywood owners at times. But now the owners who control Hulu's fate are asking themselves whether the website might be an even bigger nuisance to them in someone else's hands.

Discussion: Adweek, Digital Trends, CNET News, ZDNet and Electronista

Jeremy W. Peters / Media Decoder:

Politico Enters E-Book Venture With Random House — Politico, an accelerant to the news cycle like wind is to brushfire, is taking on the one realm of political news that it has not yet sped up: book publishing. — The all-things-politics Web site is teaming up with Random House …

Discussion: Adweek, Yahoo! News, paidContent and Rex Hammock's RexBlog.com

Wall Street Journal:

Meredith Expands Its Menu — Meredith is adding two food magazines as it expands into a category the company says is ripe for targeting cost-conscious consumers. — LIVE NOW — Markets Hub: Markets react ahead of a critical vote in Greece on an austerity program. Plus, big banks fret over capital requirements.

Discussion: rbr.com, eMedia Vitals, MediaPost and TechCrunch

Mallary Jean Tenore / Poynter:

NBC White House correspondent Chuck Todd: 'The media is flat; we're all sort of equal' — NBC Chief White House Correspondent Chuck Todd used to be anti-Twitter. He saw it as a site where people posted uninteresting tidbits about their daily lives, and he didn't think it had any news value.

Discussion: @jayrosen_nyu

David Carr / New York Times:

A Newsroom That Doesn't Need News — This is when TMZ punches in and goes to work making a television show that is beamed out five nights a week to the rest of us, mining our culture's need to know every single little thing about celebrities. — Syndicated by Fox Broadcasting for the past three years …

Discussion: The Wire, The Business Insider and LA Observed

Stuart Elliott / Media Decoder:

Hearst's Umbrella Ad Campaign — On Monday, Hearst Magazines is to begin an elaborate advertising campaign, aimed at advertisers and readers, to burnish its brand image rather than promote individual magazines like Esquire or Good Housekeeping. The campaign, with the “Unbound” theme …

Discussion: rbr.com, FishbowlNY and Adweek

Lucia Moses / Adweek:

Can Time Out's Tony Elliott Weather the Storm? — Tony Elliott, founder and chairman of the Time Out empire, is not a man used to begging. But in 2008, his company, which had already been battered by the digital revolution, was in dire straits thanks to the recession.

Discussion: The Wire

Jeremy W. Peters / New York Times:

The Right's Blogger Provocateur — MINNEAPOLIS — Andrew Breitbart wasn't supposed to be sitting here in a television studio makeup chair. But when he heard that Anthony Weiner was about to announce his resignation, he dropped everything. — Mr. Breitbart, the conservative author …

Discussion: The Wire and Poynter

Suw / Strange Attractor:

The Guardian: Burning platform is burning — After The Guardian and The Observer announced its ‘digital-first’ strategy the other week, which I, like Kevin, see as a burning platform admission, Alan Rusbridger went on Radio 4′s Media Show (MP3) to talk about the situation.

Discussion: Strange Attractor and Guardian

Greg Sandoval / Media Maverick:

Take that Netflix, HBO Go app sees big growth — If you don't believe cord cutting exists and that there isn't any competition between Netflix and cable programmers, then you needn't read on. — If on the other hand, you at least see the potential for Netflix to some day snatch customers away …

Discussion: Lost Remote, TVWeek.com, SocialTimes.com, NetNewsCheck Latest, Electronista and Fast Company, more at Techmeme »

Steve Cohn / minonline.com:

The Atlantic to Launch TheAtlanticCities.Com in Sept. — The Atlantic, which has been one of the great magazine thought leaders since 1857, will expand its already sizable Web presence with the scheduled Sept. 13 launch of TheAtlanticCities.com. “This will be our first vertical devoted to one topic …

Discussion: @1bobcohn

Jim Romenesko / Poynter:

Want to know which PR pitches tickled Pogue? It'll cost you! — Romenesko Misc. — An email sent this morning by PR Daily publisher Ragan Communications promotes an upcoming $159 seminar ("Pitch me, Baby") featuring “a video rebroadcast” of New York Times tech columnist David Pogue's favorite PR pitches.

Discussion: Mixed Media

Jeff Jarvis / Guardian:

Digital first: what it means for journalism — Journalists have roles to play in collaborating with and organising communities - and the article is just part of the mix — The article is no longer the atomic unit of news. It's not dead. I didn't kill it.

Discussion: martin cloake and BuzzMachine

Lewis DVorkin / The Copy Box:

Journalists and Statistics: Paying Attention to the Data of a New Media World — I'm pretty obsessed with watching our traffic on Forbes.com. My preferred data enabler of the moment is my Android cell phone (somewhat sadly, I also have an iPhone, an iPad and a new Galaxy Tab for backup …

Discussion: eMedia Vitals