Mediagazer: Jill Abramson's First Task: Stop the Times Defections (Gabriel Sherman/New York Magazine)

Jill Abramson's First Task: Stop the Times Defections — When Jill Abramson replaces Bill Keller at the end of the summer, she will not only be the first female executive editor to run the Grey Lady, but the first Times editor who will have to really sweat keeping the paper's talented journalists from jumping ship.

Discussion: FishbowlNY, The Wire, Yahoo! News, The New York Observer and On Media's Blog

Discussion: The Huffington Post, FishbowlNY, Adweek and Poynter

Amanda Chang / Inside Search:

Highlighting content creators in search results — Many of you create great content on the web, and we work hard to make that content discoverable on Google. Today, we will start highlighting the people creating this content in Google.com search results. — Why?

Discussion: Nieman Journalism Lab, eMedia Vitals, Softpedia News, Search Engine Land, SEO Book.com, It's All Tech and Engadget

Discussion: The Official Google Blog, more at Techmeme »

blogs.journalism.co.uk:

su2011: New online open newsroom a hit for Swedish newspaper — A pioneering Swedish newspaper that involves its readers in the daily editorial decision-making process says the new approach has been a massive hit with users and advertisers. — Norran, a large regional daily in the north of Sweden …

Steve Buttry / The Buttry Diary:

Confessions (strategies) of a branded journalist (or a journalist with a reputation, if you prefer) — Much of last week's discussion of journalistic “branding” focused on whether journalists should engage in something that sounds so much like marketing. — In this post, I want to address …

Discussion: Editors Weblog and the Econsultancy blog

blogs.journalism.co.uk:

su2011: Forget hyperlocal, the future's ‘hyperpersonal’ — A new era of online publishing where readers are served ‘hyperpersonal’ news directly linked to their interests is taking shape, according to a consultant for world publishing body WAN-IFRA. — Stephan Minard told …

Cory Bergman / Lost Remote:

The Voice steps up social media for final shows — NBC's The Voice has been airing live episodes (East Coast) as it nears its season finale this Wednesday night, and the show is featuring a social media room to shine a spotlight on live Twitter reaction. Hosted by “social media guru” …

Andrew Phelps / Nieman Journalism Lab:

Chesapeake Energy fights bad PR by buying Promoted Tweets on Twitter — Chesapeake Energy was not pleased, to put it politely, with Sunday's New York Times story about the natural gas industry. The piece quotes from company emails to suggest Chesapeake executives are overstating productivity and profitability.

Discussion: Hot Air

Susannah Breslin / Pink Slipped:

How to Be a Journalist in 2011 — Earlier this month, I offered one young female journalist $100 to write a guest post for this blog. Out of nearly 50 story pitches, I chose Lauren Rae Orsini, 24, a Washington, DC-based multimedia journalist, geek blogger, and web designer who covers anime, geekdom, and fandom.

Discussion: Kotaku

Chris Schreiber / Mashable!:

5 Ways the Advertising Industry Is Preparing for a Digital Future — Chris Schreiber is director of marketing at social video advertising company Sharethrough. A leading expert on social content strategy, Chris recently presented a two-hour workshop on viral video at the Cannes Lions festival …

Jenna Wortham / Bits:

The Gaga Effect Spreads to Tumblr — Is there any technology platform that Lady Gaga, the eccentric and entertaining pop songstress, can't dominate? She's already appeared in a commercial for Google Chrome, debuted her own game on Farmville, crashed Amazon's servers and partnered with companies …

Discussion: Betabeat, Rolling Stone and Forbes.com

Greg Sandoval / Media Maverick:

Where Netflix streaming is thin, YouTube could rule — YouTube's video rental service is easy to use, offers high quality video and the quality in some categories is superior to Netflix. The rub is the films are available for rent only on a per-film basis.

Discussion: Company Town, GigaOM, CNET News, SocialTimes.com and Home Media Magazine

Erik Sass / MediaPost:

AOL Music Drops CBS Radio For Slacker — The popularity of online audio is matched only by the fleeting nature of deals in the space. The AOL Huffington Post Media Group says AOL Music is parting ways with CBS Radio, its online streaming audio partner for the past three years …

Discussion: Company Town and Media Week

Chris Roush / Talking Biz News:

WSJ wins three Loebs; Bloomberg and NYTimes win two — The first two Loeb Awards — and three of the first four — announced Tuesday night went to Dow Jones & Co. news operations. — Julia Angwin, Emily Steel, Scott Thurm, Christina Tsuei, Paul Antonson, Jill Kirschenbaum and Jovi Juan …

Discussion: Wall Street Journal