Mediagazer: The Gaga Effect Spreads to Tumblr (Jenna Wortham/Bits)

7:45 AM ET, June 29, 2011

Top News:

Kara Swisher / AllThingsD:

AOL Moves the Furniture Around Some More, With Brod to Patch — Here's an internal memo, titled “Platform for Growth,” just sent out by AOL CEO Tim Armstrong, in which he buries the lede by noting the business partner of content czar Arianna Huffington, Jon Brod, will move to work …

Discussion: paidContent, The Business Insider, Digital Trends and mediabistro.com

Erick Schonfeld / TechCrunch:
AOL Consolidates 53 Brands Down To 20 “Power Brands;” The Huffington Post Gets Bigger

Discussion: The Business Insider, The Wire, Terry Heaton's PoMo Blog, AdAge and Future of Journalism

Andrew Phelps / Nieman Journalism Lab:

Chesapeake Energy fights bad PR by buying Promoted Tweets on Twitter — Chesapeake Energy was not pleased, to put it politely, with Sunday's New York Times story about the natural gas industry. The piece quotes from company emails to suggest Chesapeake executives are overstating productivity and profitability.

Discussion: Most Recent Home Page Posts … and ProPublica

Susannah Breslin / Pink Slipped:

How to Be a Journalist in 2011 — Earlier this month, I offered one young female journalist $100 to write a guest post for this blog. Out of nearly 50 story pitches, I chose Lauren Rae Orsini, 24, a Washington, DC-based multimedia journalist, geek blogger, and web designer who covers anime, geekdom, and fandom.

Discussion: Kotaku

Chris Roush / Talking Biz News:

WSJ wins three Loebs; Bloomberg and NYTimes win two — The first two Loeb Awards — and three of the first four — announced Tuesday night went to Dow Jones & Co. news operations. — Julia Angwin, Emily Steel, Scott Thurm, Christina Tsuei, Paul Antonson, Jill Kirschenbaum and Jovi Juan …

Discussion: Wall Street Journal

Greg Sandoval / Media Maverick:

Where Netflix streaming is thin, YouTube could rule — YouTube's video rental service is easy to use, offers high quality video and the quality in some categories is superior to Netflix. The rub is the films are available for rent only on a per-film basis.

Discussion: Company Town, GigaOM, SocialTimes.com, Home Media Magazine and CNET News

Gabriel Sherman / New York Magazine:

Jill Abramson's First Task: Stop the Times Defections — When Jill Abramson replaces Bill Keller at the end of the summer, she will not only be the first female executive editor to run the Grey Lady, but the first Times editor who will have to really sweat keeping the paper's talented journalists from jumping ship.

Erik Sass / MediaPost:

AOL Music Drops CBS Radio For Slacker — The popularity of online audio is matched only by the fleeting nature of deals in the space. The AOL Huffington Post Media Group says AOL Music is parting ways with CBS Radio, its online streaming audio partner for the past three years …

Discussion: Media Week and Company Town

Jim Romenesko / Poynter:

Rohde quits NYT to become Reuters columnist — Romenesko Misc. — David Rohde's writing will focus on foreign affairs and globalization, says a Reuters memo. Rohde, who escaped the Taliban in 2009 after seven months in captivity, “is one of the most brilliant and consequential journalists …

Discussion: Mixed Media

Cory Bergman / Lost Remote:

The Voice steps up social media for final shows — NBC's The Voice has been airing live episodes (East Coast) as it nears its season finale this Wednesday night, and the show is featuring a social media room to shine a spotlight on live Twitter reaction. Hosted by “social media guru” …

Discussion: Hollywood Reporter

Steve Buttry / The Buttry Diary:

Confessions (strategies) of a branded journalist (or a journalist with a reputation, if you prefer) — Much of last week's discussion of journalistic “branding” focused on whether journalists should engage in something that sounds so much like marketing. — In this post, I want to address …

Discussion: Editors Weblog

Jenna Wortham / Bits:

The Gaga Effect Spreads to Tumblr — Is there any technology platform that Lady Gaga, the eccentric and entertaining pop songstress, can't dominate? She's already appeared in a commercial for Google Chrome, debuted her own game on Farmville, crashed Amazon's servers and partnered with companies …

Discussion: Betabeat, Rolling Stone and Forbes.com

Megan Garber / Nieman Journalism Lab:

Google plans for “the second phase of the display ad revolution” with a focus on smartphones and tablets — Google is known primarily for its work in search advertising. But it's making an investment — a big one — in another area: display ads. — This month's acquisition of AdMeld …

Joe Pompeo / Yahoo! News:

Chris Suellentrop joins Yahoo! News blog network from New York Times Magazine — Chris Suellentrop, an editor at the New York Times Magazine, has joined Yahoo's network of news blogs, where he will become deputy editor starting August 8. — “We're very excited that Chris is coming on board …

Discussion: Adweek and Poynter